When the pursuit of the refinement of the quality of life is contrary to the concept of saving money, young people choose to do both, and consume without downgrading in the big-name discount areas of outlets.
After a day of shopping in the mall, I bought a carton of eggs and a bucket of milk", which is the current shopping reality of many young people. When it comes to consumption, young people are becoming more and more mature and budget-conscious.
Checking in at Ole is becoming the norm for young people today. Walking in the shopping area of the outlet, crowded young people make up a large part. These young people who pursue quality of life, but are quite frugal, are budgeting carefully in the discount area and making various price comparisons in order to save every penny.
At the same time, Sam's Supermarket is most sought after by young people for a large amount of food. On Xiaohongshu, oversized eggs, oversized buckets of Mengniu fresh milk and oversized boxes of bagel are the must-buy three-piece sets for many young people to visit Sam's, because they are cheap, cost-effective and affordable.
Young people who come to a brand store like Ole are rushing for discounts, carrying large bags of clothes and shoes, and shopping on the side, are not a few young people in Ole.
Especially in a civilian-level sports brand store like Nike, the lively crowd, neatly stacked goods, and crowded fitting rooms are completely a lively attraction.
During the Spring Festival this year, the scale sales of Wangfujing Outlets increased by nearly 20% year-on-year, and the passenger flow increased by nearly 30% year-on-year; The 15 cities of Capital Outlets across the country will usher in nearly 2 million passengers during the Spring Festival in 2024, and sales will soar by 21%.
If you don't want to go shopping, then buy the "same model of Ole" in Vipshop. Cashmere sweaters, Coach bags, and affordable big-name down jackets are all popular Vipshop styles sought after by young people.
In the past year, Vipshop's GMV was 208 billion yuan, a year-on-year increase of 187%；The number of active users was 87.4 million, a year-on-year increase of 39%；Number of orders 812.3 billion, a year-on-year increase of 98%。The pursuit of cost-effective young people has become the largest increment of Vipshop.
Young people who are becoming more and more sober-minded are no longer willing to pay for high premiums, and while pursuing the quality of life, they also fully consider every expenditure, and cost performance has become the most critical factor affecting young people's shopping.
This generation of young people is a generation that does not want to be easily defined, if you have to define it, the current young people's exquisite thrift is an upgrade of the concept, and young people have returned to the most appropriate way of life.