Nowadays, discounts have become a hot topic for young people's consumption, which has attracted widespread attention and discussion. Young people with a monthly salary of 20,000 yuan have also expressed their love for discounted products. When they visit the mall, they pay attention to the discount area as soon as they go to the mall, and they buy discounted goods one after another, believing that discounted goods are more cost-effective. This consumption behavior reflects young peopleConsumption conceptof transformations. In the past, young people generally believed that the more expensive the brand, the better, but now they are more focused on value for money and real needs, and they are starting to pursue discounted items as a regular way to shop.
There is actually a kind of right behind the love of young people for discounted productsConsumption conceptof transformations. In the past, young people generally believed that the highest quality products were also better, so they were willing to spend more money to buy branded products to show their identity and status. However, withSocialeconomic development and young peoplePurchasing powerThey gradually began to pay attention to the actual quality of goods and cost performance. Discounted products are not only relatively low, but also have high quality and performance, so they are more popular with young people. At the same time, with the rise of online shopping, discount goods have also more conveniently met the shopping needs of young people and become a regular way of consumption.
OlewithVipshopare two discount shopping platforms that are popular among young people. OleAs a traditional offline discount platform, the mall attracted many consumers with its low-priced, high-quality products last year. In the first half of this year,OleThe mall has achieved impressive sales performance. Not only did it become the leader in retail growth, but sales doubled year-on-year. OleThe popularity of the mall can be seen, and the crowds at the entrance of the store during the holidays are surging, and some people even queue up to shop in the middle of the night while the store is not open. VipshopAs an online discount platform, it has also ushered in a period of rapid development. At the beginning of this year,VipshopSales have increased significantly, and it has become a favored brand for many young people. In the global discount retail rankings,VipshopIt is among the best, and its revenue exceeds that of other competitors. These data prove itOlewithVipshopInfluence and popularity among young people.
OleMalls andVipshopSuccess is not accidental. They have been able to quickly gain word of mouth among young people because of the high-quality, low-cost discounted items they offer. First of all,OleAs an offline shopping platform, the mall has many high-quality brand goods, which generally come from the tail orders or inventory clearances of large brands, so the ** is relatively low, and the quality is guaranteed. Secondly,VipshopAs an online shopping platform, it brings together many domestic and foreign brands and sells directly through e-commerce channels. Doing so not only reduces investment costs, but also provides consumers with cheaper goods. By the way above,OleMalls andVipshopIt has successfully created a low-priced, high-quality shopping experience that has attracted a large number of young people.
The rise of discount consumption is actually young peopleConsumption conceptThe shift in thinking and the embodiment of the trend of "reverse consumption". In the past, young people generally pursued the best brand, believing that only the most expensive products could better show their identity and status. However, today's young people pay more attention to the actual value and cost performance of goods, and no longer take superficial factors such as brand and ** as the only criterion for judging the quality of products. Instead, they focus more on the quality, functionality, and usefulness of their products. Therefore, in the face of discounted goods, they have opted for a more affordable way of shopping. It's not just young people who are part of this shiftConsumption conceptThe change of thinking also indicates that the consumer market is developing in a more rational and pragmatic direction.
The "reverse consumption" trend behind discounted consumption is actually young peopleConsumption conceptA shift in mind. In the past, young people pursued itPurchasing powerand ostentatious consumption, they believe that only the most expensive brand products will be able to show their status and identity. However, withSocialWith the progress of the industry and the change of people's values, young people have begun to pay more attention to the practicality and quality of products, and no longer rigidly believe that the best products are good. Instead, they began to pursue true cost performance, paying more attention to the functionality and actual value of the product. As a result, they have shown a clear preference for discounted items. This shift is embodiedConsumption conceptThe change in thinking also reflects that their consumption patterns are developing in a more rational and pragmatic direction.
The popularity of discount consumption has not only changed the way young people shop, but has also had a profound impact on the entire retail industry. In the past, retailers generally adopted the best and high-margin sales model, pursuingBrand premium。But nowadays, with young peopleConsumption conceptWith the change of ideas and the rise of discount consumption, retailers have had to rethink their product pricing andSales strategy。They need to face the trend of discount consumption and provide more cost-effective products to attract more young people. This has also led retailers to open discount zones and attract consumers through a variety of activities. At the same time, the growth of the discount market has also given rise to a number of new onesRetailstates, such asOleMalls andVipshopand other offline and online discount platforms to meet the needs of consumers by providing high-quality, low-cost products. This transformation of the retail industry will help the industry to develop in a direction that is more focused on real value and value for money.
The rise of discounts has not only affected the development of the retail industry, but also changed the shopping Xi habits of consumersConsumption conceptRead. In the past, consumers generally believed that the brand products were of higher quality and better quality. As a result, they are more willing to pay for the brand. However, with the rise of discount consumption, consumers have begun to pay more attention to the cost-effectiveness and actual value of goods, and are no longer confined to superficial factors such as brand and **. On the contrary, they pay more attention to the actual function and quality of the product, and are willing to choose relatively low** but high-quality goods. Such a consumption shift not only changes the market competition pattern, but also prompts enterprises to continuously optimize products and improve cost performance to meet the needs of consumers. At the same time, the rise of the discount market has also led to the prosperity of the consumer market and promoted the development of the economy.
As a new consumption trend, discount consumption has led the shopping style of young peopleConsumption conceptThe change of mind. Young people are no longer limited to brands and products, but pay more attention to the actual value and cost performance of goods. OlewithVipshopAs a representative discount platform, it has successfully met the needs of young people for high-quality, low-priced products. This discount craze is also transforming the entire retail industry, reminding retailers to rethink their pricing andSales strategy。At the same time, the rise of discount consumption also marks a shift in the entire consumer market to pay more attention to actual value and cost performance. This discount boom has not only changed the way young people shop, but also driven the transformation of the retail industry and the boom of the consumer market.