Sohu Entertainment Special Article (Hamai Text) At the beginning of this year, Han Han won hemp.
"Flying Life 2" became the second in the total box office of the Spring Festival, and is about to break 3.3 billion yuan and 3.4 billion yuan.
The online drama "Flying Life Love" was broadcast on February 28 following the hit of the movie, and the on-demand volume entered the top seven online dramas in the same schedule.
Han Han, who owns Shanghai Tingdong Films, left-handed movies and right-handed online dramas, once again ushered in the peak of his career.
"Flying Life 2" is estimated to make a net profit of 800 million
The cumulative box office of "Flying Life 2" was close to 3.3 billion yuan in 25 days after its release, and the gap with "Hot and Hot" narrowed to 1300 million yuan. The keys of these two movies have been postponed to April 10, and the current single-day box office of "Flying Life 2" is nearly twice that of "Hot and Hot", and it is not impossible to finally surpass "Hot and Hot" to win the Spring Festival championship.
Combined with the estimates of Maoyan Professional Edition and Lighthouse Professional Edition, the final total box office of "Flying Life 2" may exceed 3.4 billion yuan. When the total box office was 3.4 billion yuan, the investor shared about 1.2 billion yuan.
The production and publicity cost of "Flying Life 2" is unknown, and it is estimated that it may be around 400 million yuan.
This year's Spring Festival file Ning Hao and Andy Lau's comedy "Mr. Red Carpet" has a production cost of 2600 million yuan, including: 60.7 million yuan for the main role, 39.3 million yuan for project planning and development and non-leading roles, 24.6 million yuan for the director, 20 million yuan for other main creative personnel, 82.1 million yuan for Chinese production, 13.2 million yuan for post-production and visual effects, and 20.9 million yuan for production.
Han Han's "Four Seas" also exceeded the cost. The listed company Guomai Culture has announced that Guomai invested 13 million yuan to obtain a 5% investment share of "Four Seas", and the final investment loss was 7 million to 9 million yuan. According to this calculation, the total investment amount of "Four Seas" is 2600 million yuan, with a total loss of 14-1.800 million yuan.
"Four Seas" will be released during the Spring Festival in 2022, with a box office of 54.2 billion yuan, and the investor shared 18.5 billion yuan, a loss of 14-1.800 million yuan, indicating that the total cost is 325-3.6.5 billion yuan. Well, 2600 million yuan may just be the production cost, an extra 065-1.0.5 billion yuan is likely to be the cost of publicity.
"Flying Life 2" looks more difficult to shoot than "Mr. Red Carpet" and "Four Seas", with more special effects shots, and it is the only "blockbuster" in this year's Spring Festival, and the total cost is estimated to be not low, conservatively estimated at around 400 million yuan.
If the total cost is controlled within 400 million yuan, the investor will share 1.2 billion yuan, and the net profit brought by the box office will be about 800 million yuan, making it the most profitable film since Han Han became a director.
The copyright owner and main producer of "Flying Life 2" is Han Han's Shanghai Tingdong Pictures, and Tingdong Pictures is also one of the co-distributors, so they can enjoy the largest revenue of this movie.
Bind Ali to push IP web dramas
The online drama "Flying Life Love" is produced by Youku, Alibaba Pictures, and Shanghai Tingdong Pictures.
The business model of dramas and movies is different, there is no need to sell tickets to the audience** investment, it is to b business, the platform side Youku pays money, as the IP copyright owner and co-producer, Tingdong Pictures takes very little risk, and the income is very certain.
Youku and Alibaba Pictures both belong to the Alibaba Group, and Tingdong Pictures and Alibaba have a close relationship, and the cooperation between the two sides is a matter of course.
Youku, as a co-producer, has participated in Han Han's "There Will Be No Future", "Riding the Wind and Waves" and "Flying Life".
Taopiao has participated in and participated in the release of "Riding the Wind and Waves".
Alibaba Pictures made a strategic investment in Tingdong Pictures in 2019 and now holds 13125%, is the second largest shareholder of Tingdong Pictures.
After the war investment, Han Han's "Four Seas" and "Flying Life 2", as well as "King of the Sky" and "Unfamiliar with Life" controlled by Tingdong Films, Ali Pictures and its Taopiao Piao are the main producers and distributors, and the two sides have formed a first-class cooperative relationship.
This year's Spring Festival file made a lot of money "Flying Life 2" Taopiao is the second largest producer after Tingdong Pictures, and the second largest distributor after China Film.
Tingdong Pictures earns Youku's money through film and drama linkage, and Alibaba Pictures and Taopiaopiao participate in box office sharing through investment and distribution of Tingdong's films, and also share the company's earnings of Tingdong Pictures as shareholders, and the two sides achieve each other.
It can be said that Han Han fell in love with the big platform of Ali, and it can also be said that Ali fell in love with Han Han, a high-quality creator.
The development of the drama series of "Flying Life" is just the beginning, in the future, Tingdong will have more possibilities for film and drama linkage, and it is not ruled out that Han Han will personally go into battle to shoot original web dramas.
Holding Tingdong became a shareholder of PropNex
In 2014, Han Han officially broke into the film industry with the ** work "There Will Be No Future", at that time he was still a newcomer, and he had to rely on the investment of other bigwigs in the circle, Fang Li's Laurey Pictures and Lu Jinbo's Guomai Culture became the two main investors of this film, and Han Han, as a director and screenwriter, may only get an honorarium.
It is rumored that Bona Films, which is in winter, entered through a guarantee and became an investor and distributor. "After the End" box office 62.8 billion yuan, and the investor shared 23.8 billion yuan. PropNex's prospectus disclosed that PropNex invested 1300 million yuan cost, resulting in 22.6 billion yuan in revenue, gross profit of 95.41 million yuan, gross profit margin of over 42%.
In 2015, Han Han established his own company, Shanghai Tingdong Films, and in 2016 and 2017, he carried out Series A and Series B financing, and Bona Film entered in Series B, when Tingdong's valuation had reached 2 billion yuan.
Later, Alibaba Pictures entered, and Bona's shareholding was diluted, and it now holds 1125%, the third largest shareholder. The second largest shareholder, Alibaba Pictures, holds 13125%。Han Han, the largest shareholder, holds 5156% of the shares, is the actual controller.
In addition, Shanghai Youzhu Investment Center (Limited Partnership), the fourth largest shareholder holding 9% of Tingdong Pictures, is also Han Han's company, and Han Han directly holds 70 percent of the company575% stake. Han Han and his mother Zhou Qiaorong are 100% controlled by Shanghai Youyun Asset Management***, which holds 10% of the company's shares.
After calculation, Han Han's own stake in Tingdong Pictures reached about 58%.
In addition to his own company, Han Han also directly or indirectly owns shares in listed companies Bona Film and Guomai Culture.
In 2012, Lu Jinbo and Han Han's mother Zhou Qiaorong jointly funded the establishment of Guomai Culture, and when Guomai Culture was listed in 2021, Zhou Qiaorong held Guomai Culture 34% stake.
Bona Film is a shareholder of Tingdong Films, and Han Han is also a shareholder of Bona Films, and when Bona went public in 2022, Han Han held 00625% shares.
produced 13 films and 5 made a big profit
Since its establishment, Tingdong Pictures has not only served Han Han, but also to become a multi-legged film company.
In addition to the main control of Han Han's later "Riding the Wind and Waves", "Flying Life", "Four Seas" and "Flying Life 2", Tingdong Pictures also controlled the production of "Unfamiliar with Life", "King of the Sky" and "Missing and Forgetting", all three of which will be released in 2023.
Before 2023, Tingdong Pictures also participated in "Never Expected" controlled by Youku, "Kill the Wolf, Greedy Wolf" released by Bona, "Anxiety Relief Grocery Store" controlled by Wanda Film and Television, "The Last Night on Earth" controlled by Huace Film and Television, "Sunshine Robbers" controlled by Laurel Films, and "Fame" controlled by Maoyan Shadow, most of the companies behind these films have invested in Han Han's films, and Han Han in turn has also taken a share of the popular projects they initiated.
The above thirteen movies, except for "Four Seas" and "Sunshine Robbers", which lose money, are basically above and below the profit and loss line, or profitable. Among them, "Riding the Wind and Waves", "Flying Life", "Flying Life 2", "Fame" and "Unfamiliar with Life" are all projects that make a lot of money.
Riding the Wind and Waves" box office 104.6 billion yuan, and the investor shared 37.6 billion yuan. BoNex's prospectus disclosed that BoNex invested 16.66 million yuan in this movie, bringing in income of 13.6 billion yuan, gross profit of 11.9 billion yuan, with a gross profit margin of 8773%。
Flying Life" box office 172.8 billion yuan, and the investor shared 62.3 billion yuan. If the total cost is controlled within 400 million yuan, the net profit will exceed 200 million yuan.
The small and medium-cost comedy "Rise to Fame" box office 92.6 billion yuan, and the investor shared 3200 million yuan. Han Han is the producer of this film, and Tingdong Pictures is the third largest producer, enjoying high scores.
The medium-production comedy "Unfamiliar with Life" Tingdong Pictures is the largest main producer, and the box office of the film is 118.4 billion yuan, and the investor shared 43.2 billion yuan.
By investing in Han Han's works, developing new projects, cultivating new directors, and participating in popular films from other companies, Tingdong Pictures has become a film company with a strong presence in the industry.
After making movies, the original literary work push platform "one·one" founded by Han Han has become the IP library of Tingdong Pictures, and "Missing and Forgetting" is adapted from the platform's popular writer Zhang Haochen's **"I am only one you from the world".
Zhang Haochen's "You Are the Best Self" and "Thank You for Being Brave Enough", and "Skin" by another popular writer Cai Chongda are also planned to be adapted.
Tingdong Pictures has announced a lot of new projects in recent years, Han Han himself has the sci-fi films "Made in the Sky" and "Driving a Meteor", "Triple Gate" adapted from his works, and "New Wave" that tells the story of entrepreneurship.
Other projects supported by new directors include the crime comedy "Playing with Fire" and the suspense film "Escape Master".
The first two parts of "Flying Life" made a lot of money, and the third part is likely to be in the planning.
Han Han, who believes that many excellent creators should be businessmen, is creating his own film business empire.