As we all know, the craft beer market has shown explosive growth in recent years.
Especially in the young market who are looking for quality and noveltyWith its quality and taste, craft beer continues to cut into the social scene of young consumers, and has become the new favorite of young and middle-aged light groups to socialize.
High demand has brought about the rapid rise of the craft beer industry, and now craft beer has spread all over the country in large and small terminal catering, alcohol, entertainment and other stores, and selling craft beer has also become a "good business" for terminal businesses to gain new growth points.
1. Keywords in the craft beer market in 2024: high-end, high-speed
Under the wave of the country's economic take-off, the people's living standards have been steadily improved, and the domestic consumer market has ushered in unprecedented upgrading and change. Craft beer has also been given a new lease of life in this revolution, and it used to be".The demand label of "cheap and high-quality" is quietly being replaced by "high-quality life".Consumers' pursuit of beer is not only to quench their thirst, but also to taste and enjoy.
According to the latest survey released by Zhimeng Trends, consumers' attitude towards alcohol consumption has changed from "quantity" to "quality", with nearly 9 percent of consumers saying that they are willing to choose high-quality beer when drinking; 61 of themSeven percent of consumers say they are willing to pay a higher premium for high-quality beer.
And craft beer as a high-end product of beer, both fromBrewing ingredients, texture, flavorIt is undoubtedly more in line with the purchase needs of consumers.
According to the "2023 Craft Beer Industry Research Report" of Burning Ding Consulting, the consumption of craft beer has expanded by an astonishing rate, with a high growth rate, and the consumption of craft beer in China in 2022 is 1430,000 kiloliters, and it is expected to reach 230,000 kiloliters in 2025, with a compound growth rate of 17%.
The craft beer market is rising strongly, and according to the China Research Institute, the scale of China's craft beer market will reach 160 billion yuan by 2026, ushering in an 'explosive period', becoming a major driving force in the beer market that cannot be ignored.
2. The correct posture for entering craft brewing in 2024: choose a good ** chain
As we all know, due to the traditional beer due to the product category list.
First, the serious homogenization has led to the consumption market has become saturated and entered a bottleneck period. Craft beer is a new force in the beer industry to break through the bottleneck, and the development momentum is strong and rapid.
In just a few years, the track of craft beer has gone from a new life to a 100-billion-level blue oceanNow there is a faint trend of entering the 'involution'.
If you want to achieve excellent results in the track of craft beer, which has obvious upward space and fierce competition, it is no longer possible to rely only on the advantages of 'tuyere', but also to have comprehensive advantages in many aspectsOne of the most important is to choose a stable and reliable ** chain.
So how to choose a stable and reliable craft brewing ** chain? What advantages should it have?
Product advantages, corresponding to the continuous improvement of quality requirements
In the era of rational consumption, the upgrading of consumption concepts is reflected in products, which is the continuous improvement of product quality demand.
Heroic craft beer for many yearsAdhere to the concept of "ingenuity brewing, quality first", and uphold the principle of "four essences" brewingSelected raw materials, strict quality control.
From the strict selection of raw materials to the fine control of the brewing process, Yinghao strives for scientific and rigorous management and control in every link.
From the procurement of raw materials, to the delivery, transportation and storage of products, Yinghao implements the pursuit of beer quality into every detail of brewing and production, so that the products are purer and mellower from aroma to taste, just to let consumers have the best drinking experience.
Category advantages to meet the needs of diversified markets
Thanks to the excellent market research and development and brewer team, Yinghao Beer has a rich variety of varieties, with dozens of types of craft beer, stable taste and high market acceptance.
Whether it's a full-bodied stout, a refreshing white beer, or a fruity variety of ales, Yinghao Craft Brewing can meet the taste needs of different consumers.
At the same time, Yinghao Craft Brewing also continues to innovate, launching seasonal flavors and limited edition specialty beers to meet the changing needs of the market, and also let consumers feel endless surprises and fun in tasting.
Powerful ** chain, so that customers save worry and effort
We all know that with the advent of the explosive era, China's beer market is transforming from a seller's market to a buyer's market. Consumers' demand for products is diversified and personalized, which requires brands to have strong market insight, R&D capabilities and adaptability.
Heroic BrewingIt has a high-level market, technology research and development, service team, and a perfect scientific market, research and development, service systemIt can provide B-end customers with integrated whole industry chain services such as market insight, taste and process research and development, packaging design, product production, acceptance and delivery, logistics and distribution, and commercialization adjustment.