Recently, the 2024 German iF Design Award was officially announced. This time, the Huawei Mate60 series won the award in one fell swoop for its innovative appearance design that perfectly integrates exquisite craftsmanship design and technological aesthetics. It is reported that the iF Design Award is an award founded by the Hannover Industrial Design Forum with a long history, which is famous for its "independent, rigorous and reliable" award concept, and the selection team of the annual award is composed of professional designers, engineers, scholars, etc. from various fields around the world, and is also known as the "Oscar of the design industry". In addition, the iF Design Award is also known as the most authoritative and influential "world's top three design awards" along with the Red Dot Award and the IDEA Award. The fact that the Huawei Mate60 series can win such a heavyweight and authoritative design award is enough to prove its profound strength in design.
Taking the Huawei Mate60 Pro+ as an example, it not only inherits the nature and harmony emphasized by traditional aesthetics, but also vividly presents the traditional Chinese brush and ink culture in a unique way. Among them, nature and harmony refer to the "concentric" design, including the Huawei Mate60 Pro+, all models of the Huawei Mate60 series are based on the "concentric" design. Because the "concentric" design implies a breakthrough and a new life, it symbolizes the spirit of exploration and breakthrough of the mate series. The traditional pen and ink culture is reflected in the waistline of the Huawei mate60 Pro+ back panel, which is interpreted in a thicker and fuller way, forming a "Danqing arc" on the back cover, making the picture more artistic conception and charm. As the unique color of Huawei Mate60 Pro+, Xuan Bai and Yan Black, these two colors with elegant aesthetic conception, show the breadth and profundity of traditional Chinese culture to the fullest, revealing a gentle and restrained temperament in fashion and elegance. Among them, the Xuanbai color matching adopts an innovative nano-level metal double dyeing process, which is high-end and exquisite, and it is natural, making the mobile phone a work of art.
More importantly, the Huawei Mate60 series not only realizes the integration of modern technology and traditional aesthetics, but also achieves inheritance and continuity. Starting with the "Halo Ring" of the Huawei Mate30 series, Huawei has adopted a centered large ring image module on the Mate series, as well as the arrangement of symmetrical and ring cameras. Subsequently, HUAWEI MATE40 series, HUAWEI MATE50 series, and this time HUAWEI MATE60 series, HUAWEI MATE series has always inherited the symmetrical design concept of the central axis, creating a unique product recognition. It is worth mentioning that since the Huawei Mate7 series won the iF Design Award in 2015 and the Huawei Mate9 Pro in 2017, it has won the award for many years with its breakthrough in appearance design. Not only that, because of the great success of the Huawei Mate series and Huawei's own strong brand influence, Huawei's unique style and unique ID design language have also led the industry trend and are widely used in flagship models by other manufacturers.
Science and technology Li Siyuan
Not only the fuselage design, but also the Huawei Mate series has led the industry's color beauty through unique color matching. For example, Huawei's Mate20 series of Fei Lengcui has set off a trend of the same color in the industry, and it has continued to this day; The Danxia orange of the Huawei mate30 series also set off a trend of orange pigment skin, which continues to this day. Then, the summer and autumn poplars of the Huawei Mate40 series, and the Kunlun Dawn and Kunlun Xiaguang of the Huawei Mate50 series are also unique and story-telling naming, as well as the advanced leadership of color aesthetics, and continue to lead the development trend of the industry.
Science and technology Li Siyuan
Of course, the HUAWEI Mate series not only leads the industry in terms of unique ID design, but also has a very strong comprehensive product force. For example, the Huawei Mate60 series once again leads the industry development trend and technical direction in communication, reliability, and imaging through satellite calls, ultra-reliable Xuanwu architecture, and full-focal length ultra-clear images, and has become the hottest flagship series at the moment, winning unanimous praise from consumers.
For consumers who want to buy Huawei Mate60 Pro+, you can currently enjoy up to 12 interest-free installments by going to Huawei**, Huawei JD.com's self-operated official ***, Huawei Tmall official*** (monthly payment is estimated to be as low as 750 yuan), you can take advantage of the event discount, and hurry up to get your favorite color and storage specifications.