Taylor Swift Australia Concert**: Melbourne may generate $1.2 billion in revenue!
Melbourne, Victoria will host a high-profile superstar Taylor Swift's ** meeting. The British "Herald Sun" said on February 3 that the ** meeting is expected to bring 1.2 billion yuan of revenue to the local area, which is good news for local business and Victoria.
Taylor's concert is a once-in-a-lifetime opportunity for smaller business owners in the CBD and an important factor in restoring Melbourne's reputation as a major events capital, especially after the closure of Covid and the cancellation of the Commonwealth Games. More than 85 per cent of hotels and motels in Melbourne's CBD are fully booked, and Taylor's concert will be held at Melbourne's Cricket Ground for two nights.
Paul Strickland, senior lecturer in tourism, hospitality and event management at La Trobe University, said Taylor's economic income was much higher than that of Elton John, Pinker and even Harry Styles because local residents spent $300 per capita on tickets and meals, but the real financial benefits came from interstate travellers who spent $1,100 on additional accommodation and meals.
Taylor's concert will be attended by more than 2.6 million people, with fans from across the United States and New Zealand flocking to Melbourne. This will not only provide Melbourne with considerable tourism revenue, but also boost the local economy, and provide opportunities for hotels, restaurants, retail and other industries to thrive.
But Strickland also noted that Taylor's charisma is likely to cause some smaller-scale shows to drop at the box office, especially at local arts festivals and charity galas. In future activity plans, the relevant departments and organizations will have to adjust this to ensure that the different activities coexist and reinforce each other.
Steve Dimopoulos, Head of Tourism, Sport and Major Events Victoria, said Taylor's results would make Melbourne one of the most dynamic cities. Noting that major festivals play an important role in local economic development, Demopoulos said independent surveys have shown that in Victoria, they generate $33 million a year and add more than 15,500 jobs. The success of the Taylor Club will bring greater influence to Melbourne in the large-scale performance market at home and abroad, thereby bringing more customers and more investment to it.