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It is reported that from the world's well-known ** report, Jaguar will stop the production of fuel vehicles in June this year, becoming the world's first car brand to officially stop the production of traditional power models. Jaguar's radical motivation comes from**?
According to overseas ** reports and confirmed: Jaguar will end the production of its XE, XF and F-Type models in the next few weeks, which is equivalent to announcing that Jaguar has completely discontinued all traditional power fuel version models, leaving only the SUV model production line, even if the SUV is still in production, then Jaguar has undoubtedly become the "world's first" brand to discontinue the production of fuel cars!
It is said that Jaguar officially confirmed overseas** that the Castle Bromwich factory in Birmingham will stop production in June, and Jaguar North America CEO also said earlier: most of Jaguar's product production work will stop in June 2024, but will continue to sell after that. It can be seen that before the production is discontinued, Jaguar seems to have fully stocked up for a long time to come.
Jaguar plans to launch three new electric models based on the JEA all-electric platform over the next three years, starting with a four-seater GT model, which is expected to make its debut this year, with production at the Solihull plant starting next year and going on sale in 2025. After that, Jaguar expects to launch a luxury SUV that rivals the Bentayga Bentayga in a year's time, followed by a large luxury sedan.
The "driving force" behind Jaguar's radical discontinuation and turnaround is likely to be: the current models on sale are not at all putting pressure on Jaguar's performance! There is no risk to be taken at all, which has become a huge advantage for Jaguar during the transition period! It can be seen that the more brands with no sales, the easier it is to turn to all-electric and pure electric, but brands with large markets for current models like Mercedes-Benz have become a burden for transformation;
It is not yet known how Jaguar's discontinuation plan will affect domestic Jaguar models, but it is expected that Jaguar in the domestic market will go out of a wave of independent production routes and rhythms, and will not follow up the complete discontinuation of overseas Jaguar, and there is no possibility of preemptive start in terms of pure electric new models.
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