Nowadays, with the intelligence of cleaning appliances, it has become easier and more fun to do this little thing. From vacuum cleaners to sweeping robots, to the emergence of floor scrubbers, smart cleaning appliances have completed many rounds of iteration and evolution. At present, floor scrubbers have become the new favorite of many families.
The rapid growth of the floor scrubber market is mainly due to its unique features and advantages. Compared with traditional cleaning tools, floor scrubbers have a more efficient and thorough cleaning effect. It is capable of vacuuming, wet and dry waste suction and scrubbing at the same time, and deep cleaning the floor. Moreover, the floor scrubber has a self-cleaning function, which can reduce the burden of manual labor and improve cleaning efficiency. These advantages make the floor scrubber quickly welcomed and recognized by the market as soon as it was launched.
According to the data of Aowei cloud network, floor scrubbers have become the largest category of cleaning household appliances and continue to show a strong momentum of development. Not only that, in terms of sales, from January to November 2023, the retail sales of floor scrubbers reached 11.2 billion yuan, a year-on-year increase of 45%. Compared to 2020, this is an increase of more than 960%. This data once again proves the growth potential of the floor scrubber market.
In the face of the blue ocean market, the chasing floor scrubber rides the wind and waves
Although the floor scrubber market is still a blue ocean market, with unlimited potential, the competition is also very fierce. In the face of these market challenges, Dreame floor scrubbers have played a set of full-price segment combinations, for example, during the "Double 11" period in 2023, the average unit price of Dreame floor scrubbers will remain higher than that of competing products and the industry average. At the same time, Dreame Technology also continues to focus on the high-end market with core products such as H30 Ultra to avoid first-class battles and homogeneous competition.
According to the data of Aowei Cloud Network, as of February 2024, the sales volume of Dreame floor scrubbers currently ranks top 2. Relying on the overall Spring Festival consumption expansion atmosphere, the overall sales of Dreame floor scrubbers increased by 25% year-on-year during the Spring Festival, among which the new 20 series and flat lying series are very popular. On major e-commerce platforms, the sales of Dreame floor scrubbers are hot, among which the sales volume of the Jingdong platform increased by 100% year-on-year, and several main products are even sold out. In addition, thanks to the fact that the live broadcast rooms of Dreame Technology's Douyin, Kuaishou and other platforms do not close during the Spring Festival, sales have increased significantly.
Due to the return of a large number of migrant workers to their hometowns during the Spring Festival, the consumer group and consumption capacity have also increased, and the sales of floor washing machine products above 2,500 yuan have increased significantly. During this period, Dreame also formulated some replacement activities in response to the iterative needs of upgrading household appliances in townships and towns, and achieved obvious results. **Under the channel, Dreame Technology's county-level stores cover the whole country, not only in Central China, East China, and Southwest China, but also in the surrounding county-level areas of first-tier cities to achieve 100% coverage.
The person in charge of Dreame floor scrubber said: "Dreame Technology will not compete with friends to homogeneous, for the current Dreame Technology, the most important thing is to take the product as the core, actively carry out user education, so that more people can understand and know the category of floor scrubber." Through the layout of full-price products and the first exploration of popular products, the market potential will be deeply explored, so that more people can enjoy the happiness and convenience brought by the popularization of smart clean home appliances. ”
Adhere to technological innovation as the core competitiveness
The success of Dreame floor scrubber is mainly due to its insistence on innovation, not fighting the best war, and winning with products and technology. Dreame floor scrubber has formulated three major competitive strategies: 1. Technology is fully surrounded (people have me) + bold innovation (no one has me); 2. Exchange technology for volume and lay out the high-end market; 3. User experience priority + layout of the full price segment. Focusing on these three strategies, Dreame floor scrubber has been making great progress, bringing high-quality products and high-quality services to users, standing out in the market and achieving growth, and also bringing the latest technology trends to the industry, so that more technologies can be quickly reused and mass-produced, and promoting the gradual improvement and maturity of the upstream and downstream of the first chain.
For Dreame Technology, it is not only a floor scrubber manufacturer, but also a leader in technological innovation, and only by constantly innovating can it meet the growing needs of consumers. It is understood that Dreame Technology spends about 7% of its annual R&D expenses, which is much higher than the industry average.
As a popularizer in the floor scrubber industry, Dreame hopes to promote the development of the entire industry through technology and product innovation. Therefore, Dreame Technology takes technological innovation as the anchor point, constantly explores breakthroughs, and makes progress together with industry partners. Adhering to the concept of "bold innovation, technology for growth", Dreame Technology has grown into an industry leader in just a few years from its establishment.
Details determine success or failure, and Dreame has its own clever plan
As the saying goes, the devil is in the details. In the field of floor scrubbers, the material of the roller brush, the sterilization method, drying, self-cleaning and other links are the key to affecting the user experience.
Specifically, the technological innovation and breakthrough of Dreame floor scrubber are mainly reflected in three aspects: cleaning ability, self-cleaning ability and experience.
Take the Dreame H30 Ultra, for example. First of all, for the most important function of the floor scrubber, "cleaning power", especially "floor cleaning", Dreame H30 Ultra adopts the leading high-speed digital motor technology, with 18000Pa super suction power, which is higher than competing products in the same price segment, and can wipe the floor 520 times per minute at high frequency, easily sucking out all kinds of dry and wet garbage, which greatly improves the cleaning ability of the floor scrubber. At the same time, Dreame H30 Ultra is also specially optimized for stubborn stains and ground hair removal, which is very suitable for families with children and pets.
Secondly, in response to the "self-cleaning power" that many consumers pay more and more attention to, Dreame Technology has developed and opened the "hot era of floor scrubber cleaning". Since entering the floor scrubber industry in 2020, Dreame floor scrubber has carried out 5 self-cleaning technology upgrades, leading the innovation and development of the industry, and driving "hot water washing" and "hot air drying" to become the purchase standard of floor scrubbers. In addition, in view of the real-time self-cleaning ability of the roller brush during the floor scrubbing process, Dreame H30 Ultra also adopts optimized designs such as comb teeth constant pressure scrapers.
Finally, for the optimization of the sense of experience, Dreame floor scrubber is also ahead of the industry. Due to the heavy weight of the floor scrubber, Dreame floor scrubber adopts servo hub motor for the first time in the industry, and develops the intelligent front and rear two-way assistance of Dreame floor scrubber. The Dreame H30 Ultra also adopts a new 180° flat lying solution, which can better solve the problems of water leakage, sewage backflow, and inflexible flat lying down.
Not only that, because the simple, direct and foolish operation mode of the floor scrubber is more likely to be loved by elderly users, Dreame Technology has also designed the floor scrubber for aging.
In addition to the intelligent front and rear two-way power assist design to bring a more flexible and lightweight use experience, Dreame floor scrubber pays great attention to user-friendliness and ease of use in all functional operation settings. For example, through the smart interconnection of the DreameHome app, users can set suction power and water preference, select drying mode, set consumables reminder function, etc., making it easier for parents and the elderly to get started.
It is reported that in the future, Dreame Technology will also actively explore the base station floor scrubber to realize the manual maintenance of the floor scrubber, greatly improve the user experience, reduce the follow-up cleaning work, and make the use of the floor scrubber more time-saving and labor-saving.
To sum up, Dreame Technology has cultivated a deep technical foundation in just a few years, which is also the confidence for it to dare to face challenges and launch an impact on the industry leader. As a global technology company, Dreame Technology is well aware that only by continuously increasing R&D investment can it maintain its competitiveness and market position.
Written at the end: the floor scrubber can not only "roll" ** should be hard to practice the internal strength of the "volume" technology
Although Dreame Technology is a young brand that has only been established for a few years, it does not blindly follow the market trend, but is guided by consumer needs and starts from scratch to carry out new research and development and exploration.
Dreame Technology understands that the key to success in the market is to continuously meet the needs of consumers. Therefore, from the beginning of its establishment, Dreame Technology has put consumer needs in the first place, guided by technology, adhered to positive research and development, and continuously broke through the advantages of technological innovation. When the market is in the "volume", Dreame Technology has worked hard to lead industry innovation through cutting-edge technology, improve product quality and experience, and finally win the favor of a large number of consumers, realize the rapid growth of Dreame floor scrubber, and become a leading brand in the industry.
In the fierce market competition, floor scrubber manufacturers need to continue to innovate and improve, and always maintain innovation and investment in products. Only by meticulously polishing products and meeting the core needs of consumers can floor scrubber manufacturers be invincible in the competition. The pursuit of excellent cleaning results, convenient user experience, reliable quality and good interaction with consumers will be the key to the success of floor scrubber manufacturers in the market.