Cross-border e-commerce
To do cross-border e-commerce, the main work is divided into three sections, logistics, warehousing, and store operation, the first two are like marrying a wife, grafting well, and the feeling of peace of mind at home, and finally store operation is like going to the battlefield, fighting beautifully, and winning the battle is a heroic general.
Let's talk about these three pieces of work:
1.Logistics. Logistics is a particularly critical link in the operation of cross-border e-commerce. There are two places in the use of logistics, one is the first international transportation at the beginning, and the other is the local express delivery at the end.
Logistics service providers are very important, taking the United States as an example, the logistics channels of different service providers are slightly different, and the United States express channel authorization is not anyone, there are many factors to cooperate with the authorization, not only the problem of capital.
Therefore, whether it is the first international transportation or the last delivery, the cooperation of logistics service providers is also the key to logistics cost and logistics risk control.
2.Warehousing. When it comes to warehousing for cross-border e-commerce, sellers generally think of overseas warehouses and platform warehouses (such as Amazon FBA warehouses), so whether to use overseas warehouses or platform warehouses, as long as you look at the relationship of interests, if the platform warehouse can give more benefits and benefits, there is no doubt that you must choose the platform warehouse, if there is no "benefit" to be made, it is recommended to choose a third-party overseas warehouse, because a good overseas warehouse is operated independently by a professional team, the whole chain is controlled, free and flexible, generally meets the demands of sellers, and the risk controllability is good. For example, the inventory backlog can be handled freely, and the platform warehouse may be more costly when it encounters this situation.
3.Store Operations.
Store operation is the top priority of success or failure, good operation, the cost of other places can not be too careful, waiting for the store operation to a benign and stable trend, and then to reduce unnecessary cost consumption is also earned. As for the operation suggestions, I will not make an axe in this class, and there are more to ask for advice from the operation masters!
Regarding logistics and warehousing, taking the United States as an example, when it comes to American logistics and warehousing, we have to say that cross-border e-commerce is an American logistics service provider, and this service provider is a business that provides logistics? Specifically, it manifests itself in two forms:
1.First leg + warehousing + last leg delivery.
2.Warehousing + last-mile delivery.
American logistics service providers can provide 1 service or 2 services, but whether they provide first-leg international transportation is not the standard for judging the quality of an American logistics service provider.
To introduce American logistics service providers and sellers in another term, they will be very familiar with it, that is, American overseas warehouse service providersIn the real cross-border application scenario, overseas warehouse service providers take over the important link of cross-border e-commerce cargo storage and tail delivery, and the importance of overseas warehouses must be clear to sellers.
Because the vast majority of the bosses of cross-border e-commerce are in China, the management of goods after they are shipped overseas depends on overseas warehouse operations.
Therefore, the American overseas warehouse, that is, the American logistics service provider, is too important.
Decision-making and cooperation with American logistics service providers is also a very important task for cross-border e-commerce, and decisions should be made only after prudence.
How to choose a logistics service provider in the United States?
1.Background of a U.S. logistics service provider.
Understand the service provider's establishment years, cooperation reputation, warehouse capacity, work team, and whether team members can communicate with each other in China and English.
2.The location of a U.S. logistics service provider.
Whether the service provider's overseas warehouse address is in a convenient place, such as near the airport or wharf, which can also save the transportation cost from the local port to the warehouse.
Does the service provider's overseas warehouse address have the advantage of convenience in delivering express delivery, because the United States partition delivery, which affects the increase in freight, so the address also provides convenience for delivery.
3.U.S. logistics service provider**.
First of all, it is very important to say that it is not expensive or good, and it is not cheap that is the most beneficial to the seller. **In a reasonable situation, only seek cost performance, only seek reliability, only seek a small risk factor. Only when everything is safe can there be a future.
Think about it, if it is an unreliable American logistics service provider, the risks, troubles, and problems that may be brought to the seller can be brought down, and the seller will have the heart and more time to delve into the operation of cross-border e-commerce stores?
It is hoped that cross-border e-commerce sellers can cooperate with satisfactory American logistics service providers.