The hottest beverage and food brand in recent times should be Wahaha.
First, the founder Mr. Zong Qinghou passed away due to illness, and then the official sales increased fivefold.
This brand I knew when I was in elementary school was very popular for a while.
Netizens were busy apologizing, remembering, venting their anger, and ran to Nongfu Spring's live broadcast room to frantically brush Wahaha.
The grievances and hatreds between these two brands are really a wonderful drama.
After losing the founder, people began to understand Wahaha, an excellent national enterprise.
There is also the sudden appearance of revenge consumption.
There was a craze on the Internet, which put Wahaha on the altar.
But many consumers don't know the journey of Wahaha.
The two evil winds that blew against Wahaha in the early years made Wahaha almost go out of business.
When Mr. Zong Qinghou was still there, he talked about these two dangerous moments in front of the camera.
The first time happened in 2011, and it was aimed at Wahaha's well-known beverage nutrition express.
At that time, it was rumored on the Internet that the nutrition express would become a layer of glue after being poured out, and the shape was similar to ***
Such rumors have caused many people to dare not buy this drink anymore.
Even if Wahaha clarifies the real milk used in its own drink, so the protein content is high, this phenomenon will occur.
But rumors were rampant in those days, and it was difficult to change the public's opinion once it was formed.
The sales volume of Nutrition Express has almost halved, and Wahaha has lost tens of billions of yuan as a result.
The second is the 2015 rumor-mongering incident that most people have heard of.
This time, it is aimed at Wahaha's other two products, AD calcium milk and Shuang Crooked.
A lot of false news suddenly appeared on the Internet, claiming that the two drinks contained Botox.
Even the street side appeared all kinds of small advertisements with slander, and rumors spread for a while.
According to the statistics at the time, there was 1 on this kind of rumor700 million views.
Although Wahaha sued the rumor-spreader in court, the other party also admitted the fact that he had spread the rumor in court and begged Wahaha for forgiveness.
But because of the huge losses caused by the spread of these rumors, it is irreparable.
Once the largest food and beverage company in China, it has suffered these two heavy blows one after another, and it has not returned to the top until today.
After the incident, Wahaha traced down these rumor-mongering posts and found that many of the server addresses that spread the rumors were overseas.
What kind of force wants to bring down Wahaha, everyone has their own guesses.
With the rapid development of the Internet, these subordinate methods in the business war are gradually showing in front of everyone.
Wahaha has survived so far, perhaps as Mr. Zong Qinghou said, relying on its own credibility to persevere, and changing to other brands may have already gone out of business.
And such an excellent national enterprise is rare in today's supermarkets, so that many netizens can only support them by placing orders online.
After the death of Mr. Zong Qinghou, many of his deeds have been revealed.
It is the accounts of those who witnessed it that give us an idea of how admirable the old man's behavior was.
And Wahaha, which he brought with him, re-entered our sight, and also made us realize that some domestic products are really excellent.
is so good that some business opponents can't fight, so they try to destroy it.
Wahaha is now rising again, and we are no longer easily deceived today.
I believe that it will develop better in the future.
Because Wahaha is not only a memory of our childhood, but also a memory of more people.