Nowadays, the performance of women in all walks of life is becoming more and more prominent, showing the momentum of "women do not let their eyebrows be shaved", and the same is true for their performance in cultural tourism. On the eve of "Women's Day", Tongcheng Travel has newly released the "2024 China Women's Travel Trend Report", based on the big data of Tongcheng Travel platform, objectively analyzes and ** the travel trends of female consumers in 2024, and sees what changes and surprises this group will bring to the tourism market in the new year.
The first is that women are more playful. According to the latest survey data of Tongcheng Travel, women are more willing to choose outbound travel in 2024 than men, and 60% of women are willing to travel abroad. Among them, Thailand, Japan, Singapore, Bali, Russia, South Korea, Spain, New Zealand, Maldives, Finland and other countries are the most popular destination countries for women.
In addition, women are more likely to play. Whether it is an "Internet celebrity" city or a niche destination, it can make many women fall in love. Among the domestic long-haul travel destinations released by Tongcheng Travel, Dali, Chengdu, Chongqing, Xi'an, Changsha, Suzhou, Hangzhou, Xiamen, Sanya, Luoyang and other cities are expected to be popular with women. Domestic niche tourist destinations mainly include Anji, Fuyuan, Dandong, Yibin, Beihai, Ulan Butong, Weihai, Shangrao, Nyingchi, Nanxun and so on. In addition to "taking photos and checking in" at landmark attractions and in-depth experiences in niche destinations, women can also discover new "opening methods" in traditional popular outbound destinations: watching concerts, shopping, watching volcanoes, "picking bears", and chasing the Northern Lights, all of which are new experiences for women.
Similarly, the same trip data shows that women are more willing to play. 44 with male usersCompared with 5%, the data of the report shows that the proportion of female users who consume more than 2 times a year is as high as 554%, the willingness to consume cultural tourism is significantly higher than that of men. Moreover, as the leader of the usual itinerary bookings, women not only have a strong desire to spend, but also take on more tasks for actual bookings. For example, in scenarios where people travel together and family trips, the average proportion of bookings made by female users is about 53% of the bookings for attraction tickets with more than 2 people, and the average proportion of bookings made by women for parent-child family trips is about 544%。
While being fun-loving, women are also more willing to save money and pay attention to more preferential information. In view of the above characteristics, Tongcheng Travel has specially formulated a preferential policy for Women's Day to give back to the majority of female travel groups.
First, Tongcheng Travel has linked more than 100 well-known scenic spots across the country to launch exclusive discount activities for ladies, in addition to ticket discounts ranging from 1% to 9% off, there are also free ticket benefits for ladies in some scenic spots on March 8; Second, Tongcheng Travel will also give a 38 yuan discount ticket, as long as it is any domestic economy class ticket, you only need to pay 38 yuan, and the rest will be paid by Tongcheng Travel, so that female users can travel more cost-effectively.