Recently, new power brands such as Wenjie, Ideal, Weilai, and Xiaopeng have successively announced their latest monthly delivery results. According to the statistical rankings, in February, the new power sales championship was won again, surpassing Li Auto with a sales gap of 891 units, and the latter sold 20,251 units per month, also above 20,000 units. Other automakers have a very clear divergence in sales, especially Xpeng Motors, which delivered only 4,545 vehicles in February, and NIO delivered 8,132 vehicles.
According to the official data of AITO Automobile, 21,142 new cars were delivered in February, a month-on-month decrease of 32%, and it continued to be the monthly sales champion of China's new power brands, of which 18,479 were delivered in a single month. This is the second time that Wenjie has surpassed Ideal Auto, but fortunately, the gap between the two car companies is not large, and Ideal Auto still has a "brand" that has not yet come out, and there is still a chance to surpass Wenjie.
Wenjie is a strong opponent of the car, especially the new M7, a model directly chasing L9, L8, L7. Before the facelift, the two cars in the world basically could not be sold, M7 monthly sales were only a few hundred, and the new M7 in the configuration upgrade at the same time, ** also dropped tens of thousands, not only the ideal L series was affected by sales, their own M5 can not be sold. In addition, the M9 will also be pre-sold in December 2023, and 30,000 orders will be received in July, and deliveries will begin at the end of February, which is also a pressure on Li Auto.
Of course, as mentioned earlier, Li Auto still has a "brand" that has not yet been released. Just today, Li Auto's first pure electric MPV, MEGA, was officially launched, and the new car was only launched with one configuration and a price of 55980,000 yuan. As the flagship product of Li Auto, this car has received great attention since its birth. Previously, Li Xiang said that the goal of Ideal MEGA is to become the No. 1 product with more than 500,000 sales, regardless of energy form or body form.
At the same time, the ideal L series also completed the facelift today, ** Ideal L7 sold 3198-37.980,000 yuan, ** ideal L8 sold for 3398-39.980,000 yuan, ** ideal L9 sold for 4298-45.980,000 yuan, the starting price of the facelifted ideal L series is the same as that of the old model, the price of the high-end model is reduced by 10,000 yuan, and the Qualcomm Snapdragon 8295 chip is upgraded to achieve incremental without price increase. In addition, the Ideal L6 is expected to be launched in April, with a price of less than 300,000 yuan, which will play a decisive role in the monthly sales of 50,000 yuan of Ideal Automobile. Li Xiang, Chairman and CEO of Li Auto, said, "With the release and delivery of new models, we aim to return to the level of 50,000 units per month in March. ”
In general, the competition between the ideal car and the question world is very obvious, especially after March, the ideal L series of facelifts, the ideal MEGA listing and the ideal L6 listing, will stimulate the growth of the ideal car sales, and the question of the world mainly relies on the new M7, M9 has just begun to scale delivery, has not yet started, but in the second half of the year will launch the new M5 and M8 two models, the latter to make up for the gap of 30-400,000 prices, and this is also the main product area of the ideal car.
Looking at other new power companies, Xpeng Motors and NIO performed relatively average in February, especially Xpeng Motors, which only delivered 4,545 vehicles, down 45% month-on-month. Although it was affected by the Spring Festival holiday, such results still disappointed the market. Of the 4,545 new cars delivered, 1,448 were from the X9, which has just started deliveries, so it seems that deliveries of the P7, G9 and G6 have dropped significantly. The X9 has high hopes for Xpeng, which is currently the only MPV in the world with rear-wheel steering as standard, with a starting price of 35980,000 yuan. Xpeng Motors said that with the ramp-up of production capacity after the Spring Festival and the resolution of individual chain bottlenecks, the production capacity of Xpeng X9 will be greatly increased from March onwards and delivery will be accelerated.
As for NIO, it delivered 8,132 vehicles in February, down 19% month-on-month. On February 22, the 2024 ES8, ES7, EC7, ES6, EC6, ET5, and ET5T were officially released and locked orders were opened, of which the 2024 ES8, EC7, ES6, EC6, and ET5T will be delivered in March, the 2024 ET5 will be delivered in April, the 2024 ES7 will be delivered in May, and the 2024 ET7 will be released in April and the lock orders will be opened. The prices of these models are the same as before, but all models use the new ** computing platform ADAM, equipped with Qualcomm Snapdragon 8295 chips. It is understood that there will be no new models released for the NIO brand in 2024, and the second brand is expected to release three new cars in the second quarter. NIO aims to deliver more than 20,000 vehicles a month, but has only achieved it once in the past year. Li Bin once said that it is expected that after the first quarter, NIO will be able to stabilize above the baseline of 20,000 monthly sales, perhaps it is the market increment brought by the launch of the first model!
I have to say that the gap between NIO, Xpeng and Li Auto is getting bigger and bigger, not only about sales. In the capital market, the total market capitalization of NIO's U.S. stock is 119600 million US dollars, Xpeng Motors is 88600 million US dollars, compared to 489 million for Li AutoUS$800 million, (NIO + Xpeng Motors)*2 Li Auto perfectly interprets the capital market's view of the future of these three companies. At present, Li Auto is the only new force to achieve profitability, with annual revenue exceeding 100 billion yuan in 2023.
Nezha delivered only 6,085 vehicles in February, down 39% month-on-month. Nezha Automobile is not doing well in 2023, delivering 127496 new cars for the whole year, down 16% year-on-year16%, compared to the target of 250,000 units set in 2023, and the target completion rate is only 51%. To this end, Daniel Zhang, CEO of Nezha Automobile, publicly reviewed it on Weibo, pointing out that there are five major problems in the operation of Nezha Automobile. At the beginning of January, Hezhong Automobile carried out a large-scale internal personnel adjustment, but whether this series of reflections and personnel transfers can revive Nezha Automobile's majesty remains to be tested.
Leapmotor is the fourth new power company to go public in Hong Kong after Li Auto, Xpeng Motors and NIO, and delivered new vehicles in February, and the main model is Leapmotor C11. It is understood that the new model C10 of Leapmotor will be launched on March 2, and the pre-sale price was previously announced at 15Starting from 180,000 yuan, the 2024 model of the Leap family will also be launched at that time, including the new C11, the new C01 and the new T03.
As for the leader of new energy vehicles, BYD sold 122,311 units in February, down 37% year-on-year. After the Spring Festival of the Year of the Dragon, a variety of models under BYD Dynasty Network and Ocean Network launched Glory Edition models, covering Qin Plus, Destroyer 05, Han Family, Tang DM-i, Seal DM-i, Song Plus, Song Pro, Dolphin, of which Qin PLUS and Destroyer 05 are only 7Sold from 980,000 yuan. The market believes that in the context of the slowdown in the overall new energy vehicle market, BYD needs to seize the market share of fuel vehicles in the market below 200,000 yuan, and the price for volume has become BYD's most direct means, while the market of more than 200,000 yuan will strive for a sales breakthrough and seek overseas business increments to support sales growth.
In general, it is understandable that the sales of major car companies fell month-on-month in February, and the Spring Festival holiday became the reason for the market downturn, but how will they perform in the market in the following months?
The pattern of China's new power has quietly changed, the former "Wei Xiaoli" has been broken, Li Auto and Wenjie are vying to win the title of new power sales, and other new power brands are constantly looking for their own position in the market. After BYD, a number of auto brands launched a new policy for limited-time preferential car purchases, and more than 5 car companies announced relevant policies on March 1 alone to cope with the competition in the new energy vehicle market.
Admittedly, the market will only be more competitive in 2024. The competition between brands is not only reflected in the first-class competition, but also in the competition of product strength, technological innovation and service experience. Of course, for consumers, price reductions can still stimulate the acceptance of new energy vehicles, more choices and better experience are undoubtedly the biggest dividends brought by this competition, and the new energy vehicle market will continue to maintain a growth trend.
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