Source: freepik**: FDL Digital Food Claim (ID: Foodatalink).
Author: Father of Wasabi.
In recent years, in the context of the continuous heating up of the "she economy", the increasingly large female consumer market has prompted brands to develop products that meet the needs of women.
Adolescent girls, as an emerging force in the market, have also become the focus of attention of the entire market, and the new consumer brands specifically for adolescent girls have broken through the traditional simple buying and selling relationship, and actively met the deep-seated spiritual needs of girls while providing rich products, in order to gain more market opportunities.
However, at present, there are relatively few adolescent female products in the domestic market, so the composition of adolescent products and their impact on consumers are very important, especially for brands with adolescent female consumers as the main audience, which has reference value.
On the occasion of International Women's Day, FDL Digital Food advocates starting from the dietary nutrition of adolescent girls, aiming at the physical and mental health needs of girls, to develop ideas for girls' products, and presenting some cases to assist the future market to carry out some open ideas, helping this niche health track to professionalize, refine, and transform into efficacy.
The World Health Organization (WHO) defines puberty as 10-19 years old. According to the data of the seventh national census of the National Bureau of Statistics, as of the end of 2020, the number of children (0-14 years old) in China was 25.3 billion, accounting for about 17 percent of the total population95%。The oldest of these children is still in adolescence, and the next 13-18 years old (born between 2005 and 2010) will become the new target of the brand.
Adolescent women's consumption trends are influenced by a variety of factors, including health awareness, nutritional needs, lifestyle, and social interactions. In terms of overall consumption level, the cost of raising children accounts for a significant proportion.
Specifically, there are 476% of households spend 25% of their total spending on childcare 50% of their total spending, compared to 15In 6% of households, the proportion is as high as 50% and 75%.
With the improvement of consumption level and the popularization of scientific parenting concepts, parents are paying more and more attention to the health of adolescents, and have gradually increased their investment in children's education, healthy food and nutritional supplements, personal care, etc., and are willing to increase consumer spending for this purpose.
In addition, with the advent of the digital age, teenagers can easily learn about diet and fitness through social platforms, and their food concepts and consumption behaviors will be shaped by social networking to a large extent, making them "well-informed" teenage consumers that retailers and food brands must pay attention to.
Therefore,Under the dual influence of the popularization of health concepts and lifestyle changes, adolescent women pay more and more attention to diet and nutrition, pay attention to healthy food and actively participate in fitness activities. Parents will provide them with a healthy diet, meal replacement, sports drinks and nutritional supplements to support growth and fitness.
On the market side, brands have also begun to provide more health products and services designed for women, especially adolescent girls, such as menstrual cycle tracking apps, nutritional supplements for women's special needs, etc. While pursuing physical health, the whole society has also begun to pay more attention to mental health, and adolescent girls are also participating in the consumption of meditation, psychological counseling and other related services.
All in all, the consumption trend of adolescent girls shows the pursuit of a comprehensive and healthy life, and they pay attention to healthy diet, physical and mental health, diversified dietary combinations, and personalized health management with the assistance of high technology. Adolescent females are generally in their school years, when their brain centers begin to release gonadotropin-releasing hormone in pulses. This physiological change causes the ovaries to begin to secrete estrogen, progestation, and androgens, which promote the emergence of secondary sexual characteristics and eventually the maturation of reproductive function.
The timing of the onset of puberty varies from individual to individual and is mainly influenced by genetic factors. In addition, living environment, personal physique, nutritional status, and mental and psychological factors also affect the onset of puberty to a certain extent.
Therefore, the health of women during puberty is also an important concern of global health organizations and institutions.
Relevant studies have shown that from puberty, the endometrium will periodically shed under the action of estrogen and progesterone secreted by the ovaries, and flow out of the body with the blood through **, forming menstruation, which is complete from the first day of menstruation to the day before the next menstruationMenstrual cycle premenstrual syndrome (PMS).It often occurs during the discharge of menstrual blood in women, which has become a major problem for women.
"PMS" refers to a series of emotional, behavioral, and physical symptoms that appear during the luteal phase of a woman's menstrual cycle (7 14 days before menstruation) and improve or disappear soon after the onset of menstruationIt is manifested by emotional symptoms such as irritability, anxiety, depression, and loss of control, behavioral symptoms such as sleep disorders, changes in appetite, low concentration, and social withdrawal, and physical symptoms such as breast tenderness, headache, and diarrhea.
Source: FreepikPMS Most of them are mild and will resolve after menstruation, but there are still many people whose physical and mental health, work efficiency and social interaction are affected, PMS can cause adolescent students to skip school, avoid physical exercise and social difficulties, and even increase the risk of depression and suicide.
Premenstrual syndrome is a set of physical and psychological symptoms that occur before the menstrual period of adolescent women, and effective nursing interventions for this population can help reduce their symptoms and improve their quality of life. For premenstrual syndrome, studies have found that nursing interventions can start from diet, exercise, lifestyle changes, psychological interventions, traditional Chinese medicine health preservation, drug intervention and other aspects.
Taking advantage of this consumer demand, the value of adolescent women's flowering season has been further amplified, and the consumption potential covering physiology, medical treatment, health care and other aspects has been continuously released, and has shown a refined development trend. Major brands focus on different consumer needs to seize the food track of adolescent women, want to capture their hearts and keep up with market trends, and finally achieve differentiated competition.
How to ensure the daily health and nutrition of adolescent women has become a concern of the new generation of parents, and the needs have also shown a trend of diversification and concreteness.
Data shows that more than half of parents hope to help their children strengthen their body's immunity and promote healthy bone development through nutritional supplementation. Secondly, health development needs such as brain health, vision health, gastrointestinal health and oral health are also in the spotlight.
In such a consumption context, does the market have products to meet this consumer demand?
1. Calcium supplementation is a compulsory course for adolescent children
According to the 2024 Adolescent Nutrition and Health Food and Beverage Trend Report released by FDL, in terms of product ingredients, classic ingredients such as DHA, calcium, and vitamin C (VC) still dominate, but at the same time, more new raw materials and new compound formulas have emerged, and the growth rate of new ingredients such as probiotics and lysine is particularly significant.
In terms of focusing on the subdivision of adolescent growth and development, promoting healthy bone growth and improving immunity are key needs.
According to the statistics of the National Health Commission, the proportion of children in China who do not consume enough calcium per day has reached 90%. As a result, calcium and vitamin D are at the heart of new product development as important nutrients to support growth and development, with more than 70% of new products added to them.
Case:
Carnation and Girl Scouts have teamed up to launch Carna-tion Breakfast Essentials Drins, a breakfast drink designed for kids and teenagers, in two flavors: mint and coconut caramel.
According to reports, each bottle of the drink contains up to 10 grams of high-quality protein, as well as a rich 21 vitamins and minerals. Among them, each bottle of drink contains 300mg of calcium, which helps with bone development and dental health; 10mcg of vitamin D, which helps to absorb calcium and improve immunity; and 90g of vitamin C, which can enhance immunity and help children grow up healthily.
Source: Carnation Breakfast Essentials
GSUSA, as a brand with a distinctly "feminine" identity, holds a special ordering event every spring - Girl Scout Cookies. As one of the largest youth organizations in the United States, Girl Scouts of the USA (GSUSA) believes that "girls can change the world" and helps girls aged 5 to 17 raise money while developing their business financial skills in the form of Girl Scout cookies.
Over time, the variety and flavors of Girl Scout cookies have expanded, resulting in a range of beloved classic flavors such as thin mints and shortbreads. The sale of Girl Scout cookies not only provides a fundraising opportunity for Girl Scout members, but also serves as an important platform to educate them on business knowledge, financial management, and social skills. By giving girls the opportunity, they can make a positive difference in the world while earning money.
2. Brain health, her future works are as good as his
InIn terms of brain health, health issues such as promoting brain development, assisting in improving memory, and alleviating brain fatigue are the core needs of adolescent brain health
In terms of raw ingredients, the 2024 Adolescent Nutrition and Health Food and Beverage Trend Report released by FDL shows that DHA is still the main added ingredient in brain health nutrition products, and almost all such products can be seen.
It is worth noting that among the new products, the application of algal oil DHA has increased significantly, accounting for 73%. In addition, other core ingredients include vitamin D3, adenosine triphosphate (ATP), phosphatidylserine (PS), which is known as the "third brain". At the same time, some nootropic adaptogenic ingredients are also used in food and beverages.
Case:
CENTR Enhanced is a new functional sparkling water from Kyowa Hakko Biotech in the United States, formulated with all-natural ingredients and free of caffeine, sugar and sweeteners. Featuring nootropic and adaptogenic ingredients and the company's Cognizin Citicoline, a nutrient that supports brain health, the new product helps boost mood, reduce stress, enhance focus, mental clarity, memory and energy, making it a daily supplement for adolescent teens and women.
Source: Trendhunter3. Breast protection, starting from a young girl
On the "Flower Season Girl" healthy diet track, I have to mention breast health. Research shows that breast cancer has occupied the first place in the incidence of cancer among Chinese women, and this terrible thing is also closely related to the diet that is too willful.
According to a 22-year follow-up study by nutrition experts at Harvard University, although most staple foods are not significantly associated with breast cancer risk, women who regularly consume white bread have a higher risk of breast cancer, and eating unrefined whole grains such as brown rice can help reduce this risk. Numerous studies have shown that whole grain intake can help reduce the risk of breast cancer in women.
In addition, studies have found that eating more apples, bananas and grapes in adolescence and oranges and kale (a dark green cruciferous leafy vegetable) in youth are less likely to develop breast cancer (Farvid Ms et al, BMJ, 2016). Women who eat more fruits and vegetables rich in -carotene, -carotene and zeaxanthin (orange-yellow and dark green fruits and vegetables) are less likely to develop non-estrogen-sensitive breast cancer (Zhang X et al, AJCN, 2012).
Case:
New Chapter launches a dietary supplement that supports women's overall health. Formulated with a fermented blend of organic plants and vegetables (including) turmeric, red clover, cauliflower, carrot, coriander, grape extracts, etc.) and organic pure raspberry fruit, this blend is packed with over 20 vitamins and minerals needed every day, plus probiotics, a natural formula that is easier to absorb and digest to boost immunity, relieve stress, boost metabolism, and support brain health and breast health.
Source: Amazoncom
4. Girls are more precocious than boys, and weight control is the key
According to the survey data released by the China Health Promotion and Education Association, the prevalence of precocious puberty in children in China is as high as 043 per cent, or nearly 5 out of 100 children, are precocious.
Calculated on a pro-rata basisThere are nearly 530,000 children with precocious puberty in the country, and the incidence of precocious puberty in children is higher than that of girls, who are 5,10 times more likely than boys.
In addition, the latest edition of the "Expert Consensus on the Diagnosis of Central Precocious Puberty and ** mentioned that girls are 7Precocious puberty is indicated by the onset of breast development before the age of 5 or menarche before the age of 10.
Source: Central Precocious Puberty Diagnosis and **Expert ConsensusThe doctor also mentioned that genes, diet, exercise, diseases, etc. are all factors that cause children to have precocious puberty, and obesity is the most important reason, therefore, "low fat and low sugar" is actually the pursuit of women since puberty.
Case:
In the food industry, the weight management segment mainly includes meal replacement foods, tea, sports nutrition and other products. However, at present, most sports nutrition products are mainly male consumers, and there is still a gap in sports nutrition products for women.
Levelle Nutrition has launched a range of sports nutrition products for women, including:"yes we cran "with"Strawberry jam"Two options, of which, Yes We Cran contains 15 vitamin A and 40 vitamin C for a woman's daily needs; Strawberry jam contains 40 of vitamin A and 60 of vitamin C per day. The formula is made from organic plant-based ingredients with a low glycemic index and electrolytes, all of which are free of sugar, allergens and caffeine, and are available in individual and portable packaging that can be consumed at any time, aiming to meet the health needs of today's female consumers. 
Source: levellenutritionIn the combination of diet and technology, the calorieasy app makes calorie tracking easy and simple, this app is designed to fully consider the daily needs and usage habits of users, and strives to make it easy for parents to help their children achieve fitness goals through a simplified operation process.
It is reported that the core highlight of the application is the introduction of its artificial intelligence camera, which can quickly identify the type of food and automatically record the corresponding calorie information just by taking pictures of the meal**. In addition, the app has a powerful built-in calorie calculator to help users adjust their daily intake according to their personal fitness goals. At the same time, it also provides a detailed dietary analysis function so that users can make more scientific and reasonable dietary choices.
Source: calorieasy4. Focus on mental health: the anti-emo partner of young girls
In recent years, the incidence of adolescent mental and psychological problems has increased year by year, and more and more children have psychological problems such as anxiety and depression.
According to a survey released by the United Nations Children** and the World Health Organization, about 20% of the world's 1.2 billion10 19-year-olds have mental health problems. The national survey also shows that the prevalence of mental illness among primary and secondary school students aged 6 to 16 in China is as high as 175%。
With the development of society, changes in dietary habits and living environment have led to the generalization of the phenomenon of precocious puberty in women. However, this physiological precociousness is often not accompanied by psychological maturation, resulting in psychological development lagging behind physiological changes.
In China,Due to the influence of traditional education and culture, adolescent women are often undereducated in terms of physiological health knowledge, which makes them feel confused and helpless when faced with PMS (premenstrual syndrome).。In addition, the occurrence of PMS may also be exacerbated by environmental factors and increased psychological stress.
PMS has been linked to mood swings, so by consuming more carbohydrates, you can increase your blood serotonin levels, helping to reduce negative emotions. To relieve bloating and fluid retention and reduce breast tenderness and tenderness, it is recommended to limit sodium intake.
Several studies have shown that caffeine may exacerbate irritability during PMS, so you should reduce your intake of high-caffeinated foods and beverages, such as strong tea, coffee, and chocolate. At the same time, increase the intake of foods rich in vitamin B, such as milk, beef, and legumes, and consider supplementing with vitamin B for women who are severely deficient in vitamin B. Before menstruation, it is recommended to maintain a light diet, avoid excessive saltiness, and eat plenty of fresh fruits, vegetables, meat, eggs and dairy products to ensure that the body receives adequate nutrients through a balanced diet.
Case study: In order to help women alleviate the uncomfortable symptoms caused by PMS, CycleCare Bio has launched a Chinese herbal blend product for PMS - Cycle Care. It is reported that the product was developed by Dr. Drew Pierson, a well-known integrative medicine expert, and incorporates 15 powerful herbs including Chuanxiong, licorice, acacia bark, etc., which are designed to help solve the underlying hormonal imbalance and effectively reduce the common symptoms of PMS, including mood swings, increased appetite, bloating, and fatigue.
This product is especially suitable for adolescent women and those who have problems with their menstrual cycles, helping them to better cope with the discomfort of PMS.
Source: Trendhunter
In the wave of pursuing meticulous, scientific and professional parenting concepts, a new generation of consumers has experienced consumption upgrades, and they are more inclined to pay higher in exchange for better quality products, which provides a broad space for exploration and development for the market.
At present, the adolescent group has always been an important driving force for consumption, and the adolescent female food field is still a relatively underexplored blue ocean market, which is looking forward to more investment and innovation to stimulate greater market vitality. The key for brands to successfully enter this market is to develop products that specifically target the dietary needs of adolescent women, as well as market education and precision marketing to appeal to this specific group. In order to stand in a favorable position in the future competition, now is the time to start preparing and laying out in advance.
References: 1**Influencing factors of adolescent premenstrual syndrome and nursing interventions|Liu Lirui.
2.FDL released the 2024 Youth Nutrition and Health Food and Beverage Trends, and gained insight into the industry's innovation opportunitiesFDL Count Food Claim.
3.botanical dairy-free beverages : vanilla l**ender botanical blend
4.yogurt-based spinach dips : reduced guilt spinach & kale greek yogurt dip
5.What to eat to protect your mammary glands?Fan Zhihong Weibo.
6.ai food tracking assistants : calorieasy
7.coconut-packed protein bars : barebells coco choco
8.There are 530,000 children in the country who have precocious puberty, and girls are 10 times more likely than boysJing Ma.
9.nutrient-packed vitamin gummies : multivitamin gummies
10.chocolatey gut-supporting snack bars : dark chocolate brownie crunch
11.health-focused decaffeinated matchas : decaf matcha