In the first 3 years of return, I found that BYD has gradually become a competitor that has been compared, and what is more interesting is that it is not only in a certain market segment, but involves the entire mainstream range of 100,000 to 300,000. Among them, the Han and Tang dynasties under the series have become the target of public criticism.
Qin Glory Edition and Destroyer 05 opened BYD's first wave of offensive in the new year, pushing last year's 998 oil and electricity at the same price to 798's electricity is lower than oil, and on February 28, BYD Hantang Glory Edition was officially launched, indicating that this storm will be more violent.
From the perspective of the product lineup, the Han EV Glory Edition has a total of 4 models, with a price of 1798~24.980,000 yuan; The Han DM-i Glory Edition has a total of 5 models, and the price is 1698~22.580,000 yuan; The 2024 Han DM-P God of War Edition has a total of 1 models, and the price is 25980,000 yuan; The Tang DM-i Glory Edition has a total of 4 models and is priced at 1798~21.980,000 yuan;
At the same time, it also brings a very sincere right to buy a car. In addition, from now until March 31, you can enjoy a 30,000 yuan Year of the Dragon lucky red envelope when you purchase Tang EV Champion Edition, Tang DM-P Champion Edition and God of War Edition!
Hexagonal shape created for Buy with your eyes closed
At the press conference, the key words that left me with the first impression were hexagons: including six dimensions: brand, quality, word of mouth, product power, sales, and value retention rate.
First of all, in terms of battery safety, the blade batteries carried by the whole series of Hantang have passed the most rigorous acupuncture test in the field of power battery safety. In terms of vehicle safety, Hantang is also uncompromising. Taking the Han family as an example, the whole system is equipped with 11 airbags as standard, and the whole system is equipped with knee airbags as standard, which is officially declared to be the only one in its class. At the same time, Hantang relies on the library-level quiet space, the ultimate luxury riding space, and the new Chinese luxury concept to bring the most luxurious car experience of its products.
At the intelligent level, Hantang integrates BYD's latest intelligent technologies such as Yunlin-C, ITAC, DILINK, and DIPILOT, which are also the source of BYD's confidence in making consumers buy with their eyes closed.
In addition, BYD's champion quality is the basic plate of Hantang, and it is also the core part of Hantang to build a hexagonal champion, Hantang takes 600,000 kilometers of vehicle durability that is far more than twice that of fuel vehicles of the same level as the development goal, and has been verified by more than 1.2 million users.
It can be seen from last year's sales and word-of-mouth: the annual sales in 2023 will reach 3.02 million units, including 1.49 million in the Dynasty series, which is not said to dominate the world, but it can be called a leader.
The four major innovations are aimed at joint venture fuel vehicles
When we focus on this new product, the second keyword is the four major renewals:
At the aesthetic level, Hantang has joined hands with Pantone, a world-renowned color development and research authority, to jointly release the 2024 national tide representative color:
New Dusk Mountain Purple Car Color: Inspired by the famous "Preface to the Pavilion of King Teng", the smoke and light condense and the twilight purple, through a thin layer of purple mist covering the concrete image of the twilight mountain, giving people a hazy but as if to see the world and all things.
New silver glaze white car color: inspired by the Tang Dynasty official kiln - Xing kiln white porcelain, delicate and flexible, expressing the temperament of China.
The new Lotus Gray interior color: taken from the popular color of the Tang Dynasty - Lotus Silk Autumn Half, the visual senses are warm and quiet, and it is eye-catching, showing the charm of China.
Through the three major color combinations, the Hantang Glory Edition aims to express the high-end texture of Chinese culture. In addition, the Tang DM-i Glory Edition has also upgraded the sporty dragon face front face design and the new Chinese end lights, which are more fashionable and dynamic, and I believe many people will like it.
In terms of comfort, the Hantang Glory Edition is equipped with exclusive 10-point spa-level massage seats, 50W wireless charging for mobile phones, smart fragrance and other high-end comfort configurations. In addition, the Yunlin-C also continues to evolve, integrating the vision sensor of the Eye of the Gods, and the preview function will be upgraded in the future.
In terms of intelligent driving, the Han EV Glory Edition launched the Eye of the Gods intelligent driving model, becoming BYD's first model equipped with the Eye of the Gods DIPILOT 100 platform, on the basis of L2+ intelligent driving assistance functions, it can further upgrade the high-speed pilot NOA and **P valet parking functions covering high-speed and urban expressways, and the intelligent driving strength has been comprehensively improved.
Based on the D 100 (6nm) chip, the Hantang Glory Edition has deeply customized a 5G-enabled vehicle-level cockpit platform with international chip giants, and the performance of the high-computing power chip is better than the mainstream of the industry, creating a more intelligent, efficient and humane intelligent cockpit.
Of course, in addition to the four major renovations, the Hantang Glory Edition is equipped with more than 100 core configurations as standard. In fact, I have already interpreted the Xuanji architecture before, and I have to clarify two points again:
First, with the real self-developed and self-produced technical architecture built by BYD, it has been connected from points to lines, and from lines to surfaces, and its loading technology is very selective;
Second, BYD's propaganda is generally rear-end, that is, it doesn't talk much about non-mass production of laboratory technology, so whether it is a smart cabin or a smart drive, it is released step by step.
Therefore, in my opinion, the new content of the Hantang Glory Edition is only a drop in the ocean of BYD's technology. But it's a real and safe technology. Judging from the official attitude at the press conference, this wave of Hantang's renewal and upgrade is the main spearhead of the joint venture fuel models that seem to be able to maintain high sales through the first tactics of the terminal.
Finally
It will be the top of the mountain, and the mountains will be seen at a glance. Looking back on the development of BYD in the past 3 years, I can't help but think of a sentence that described the development of Shanghai (mainly referring to Pudong) - one year at a time, three years of great changes, perhaps the rise of BYD is indeed as it summarizes the hexagonal related, but I think that the accumulation of long-term technology, self-developed and intelligent system construction, etc. should be the deeper rise of the logic. A 100-meter-old giant tree must have thick rhizomes that are intertwined and penetrate deep into the soil, and the products with lush branches can bring cleaner air to the changing Chinese automobile industry.