Recently, the American OpenAI company officially released the Wensheng ** model SORA, which once again set off a wave of artificial intelligence attention around the world, and once again alerted the home building materials industry, which has been slow and half-beat, to take advantage of the momentum and accelerate the layout of new tracks.
On February 27, Shangpin Home Delivery held an annual summit with the theme of "AI Leads to Win Again", stepping on the cusp of new technologies.
"It is necessary to seize the structural development opportunities brought about by AI technology innovation and lead the development of the industry again. ”Li Lianzhu, chairman of Shangpin Home Delivery Group, conveyed sonorous and powerful instructions at the marketing summit.
According to the strategic plan of the 2024 Shangpin Home Delivery Company, in addition to the core playing methods such as "whole house customization should be chosen as you like", "grading to win the market, opening up new channels", and grabbing traffic in the whole domainThe launch of AI design factories, the reconstruction of business processes, and the promotion of digital intelligence upgrades are the banners it wants to hold high.
How can AI technology improve quality and efficiency and empower the marketing business system?
At the meeting, Li Quan, assistant to the president of Shangpin Home Delivery Group and director of the group's digital intelligence center, explained the hard core power of the AI design factory. The AI design factory is a new generation of AI-driven cloud design factory developed based on the deep learning of 300,000 product libraries, 3 million apartment libraries and six lifestyles. Through the AI design factory, it can not only improve the organizational structure and service model of the store terminal, but also quickly generate the design renderings of the whole case, and provide consumers with an immersive experience, making the entire shopping, service and experience simple, efficient and direct.
With the powerful sword of AI technology in hand, we can gather the power of all people to go through the cycle and chase the light. Li Jiacong, vice president of Shangpin Home Delivery Group and general manager of Shangpin Home Delivery brand, once again emphasized the importance of AI technology at the end of the company's 2024 strategic plan.
In fact, AI technology has become the core competitiveness of Shangpin Home Delivery, which is evidence-based and traceable.
Judging from the annual performance report released by Shangpin Home Delivery from 2020 to 2023, in the three years after the epidemic, Shangpin Home Delivery's revenue and profit are not very impressive, although the revenue in 2021 has increased slightly, but in 2022, it will decline sharply, especially the profit will decline almost multiplely.
During the year, the operating income of Shangpin Home Delivery was 651.3 billion yuan, 73100 million yuan, 531.4 billion yuan, to achieve a net profit of 10.1 billion yuan, 89.7 million yuan, 4629720,000 yuan. In 2022, Shangpin Home Delivery's strategic business encountered Waterloo, which may become a key factor dragging down its performance. Others, including custom furniture products, supporting furniture products, and O2O drainage services, have declined to varying degreesOnly software and technical services saw a slight increase.
Shangpin Home Delivery 2022 performance report.
The turning point is in 2023!
On January 29, 2024, Shangpin Home Delivery released its 2023 annual performance forecast, and it is expected that the net profit in 2023 will be 58 million to 75 million yuan, a year-on-year increase of 2528%-62.00%, to achieve the deduction of non-profit from negative to positive.
When being investigated by Tianfeng ** and other institutions, Shangpin Home Delivery said franklyThe upgrading, innovation and in-depth application of AI technology have iterated for the "new model of choosing as you like", which has boosted performance**；At the same time, through AI design, in-depth analysis and accurate design of user needs were carried out, and AILiLife6 intelligent life series was launched; Use AI design assistant, "K system, K customization" and other software tools integrated with AI technology to improve operational efficiency and quality; What's more, Shangpin Home Delivery has built an exclusive "AI design factory" for designers, and on the basis of portrait depiction of customer needs, it can quickly make the optimal design plan and promote transactions.
In fact, as early as 2020, when there was a double increase in revenue and profit, Shangpin Home Delivery firmly increased investment in big data, artificial intelligence, scientific and technological infrastructure, and home space digitalization; In 2022, all business segments will decline, and only the performance of software technology will be strong, which confirms the correctness of the decision-making in the field of Shangpin home delivery technology; In 2024, Shangpin Home Delivery will hold high the banner of AI, take digital intelligence as the support, empower global growth, and once again build the core competitiveness in the AI era.
In the industry, Shangpin home delivery can be regarded as the most loyal practitioner of new technologies, new tools and new fields. When cloud rendering and cloud design began to sweep the home furnishing industry; When VR and AR began to prevail; When the new ** becomes the core marketing tool; When the physical customer drops sharply and online traffic becomes the main position; When short-term, influencer economy, and live streaming become the new performance grasp; ...... when AI intelligence becomes the new outletShangpin home delivery with software technology genes has always been a trendsetter.
Establish the official ** of Xinju.com, establish the MCN agency of Xinju.com, incubate talents and IPs, and gradually build a perfect system and ...... for traffic channel delivery and customer acquisitionThese measures and actions that stand at the forefront have all earned enough topics, traffic, brand reputation and value transactions for Shangpin Home Delivery. The first KOL in the home building materials industry - designer Ah Shuang, the start-up originated from Shangpin home delivery.
However, it cannot be denied that even if it is at the forefront of the wave and creates the industry's leading level, Shangpin Home Delivery has still experienced the twists and turns of transformation and upgrading and the painful period of long-term business downturn. Now, can we seize and stabilize the AI outlet and achieve double-effect growth, or is it not enough stamina? This, it all depends on the hardcore power of Shangpin Home Delivery!
Shangpin home delivery, whole house customization, AI intelligence, large home.