April 13-15 is the Songkran Festival, which is also the Dai New Year. With a month to go before the Songkran Festival, many travelers have already booked their flights to Xishuangbanna in advance. Qunar data shows that as of March 5, the number of air ticket bookings to Xishuangbanna during the Songkran Festival has increased by 2 times year-on-year, and the search volume of air tickets in Thailand, which also holds a grand Songkran Festival, has increased by 70% month-on-month.
Shanghai, Chongqing, Hangzhou, Changsha, Guangzhou, Beijing, Chengdu, Nanning, Nanjing and Xi'an are the top 10 source destinations for tourists to Xishuangbanna for the Songkran Festival. The earliest travelers who booked purchased their Shanghai-Xishuangbanna tickets 100 days in advance. Compared to March last year, there are more flights to Xishuangbanna during the Songkran Festival this year, and airfares** are 27% lower than in 2023.
As the grandest traditional festival of the year for the Dai people, the Songkran Festival will hold various celebrations in many areas of Dehong Dai Jingpo Autonomous Prefecture in Yunnan Province, not only Xishuangbanna, but also Mangshi, Pu'er, Ruili, Lincang and other places will carry out special activities, tourists can go to the small town to explore more rich folk customs, feel the festival atmosphere. On the Qunar platform, during the Songkran Festival, the number of hotel advance bookings in Mangshi and Pu'er increased by 40% year-on-year.
Songkran is also known as "Songkran" in Thailand and is also an important festival in Thailand. From April 1 to 21, Thailand will host Songkran events across the country. Thanks to the official implementation of the mutual visa exemption agreement between China and Thailand, travelers can go to Thailand "just as they go".
Folk activities are the carrier of culture, and since this year, local traditional folk activities have become a major attraction of tourism. Whenever a grand festival is held in a local area, it will attract tourists from all over the world, such as the singing and dancing of Chaoshanying in Guangdong during the Spring Festival, the "Wandering God" activity in Fujian, and the Songkran Festival in Xishuangbanna. These traditional festivals not only enrich the local spiritual and cultural needs, but also drive local consumption, Qunar research found that more than 70% of tourists are willing to spend money on new and interesting things, such as experiential activities, buying peripheral products, etc. Xiao Peng, a researcher at Qunar Big Data Research Institute, said: "Fun and interesting festivals are becoming the vane of tourism, and special activities drive local consumption. ”
Chief Reporter of Kunming**Quan**: Li Sifan.
Editor-in-charge: Xie Chunmei.
Editor: Fu Yali.
Final review: Zhou Jianjun.