In the past 2023, new energy vehicles will continue to develop, and the sales volume of the new energy market will increase by 33% year-on-year7%。In the A0 sedan market, the limelight of new energy products has almost completely surpassed that of traditional fuel vehicles. The new energy penetration rate of the A0 class sedan market increased from 17 in 20214% soared all the way to 70 in 20239%, and the market share has also increased from 32% expands to 42%。
When it comes to the excellent performance of the A0-class sedan market, it is inseparable from one product - BYD Dolphin. Since its launch in August 2021, the Dolphin's popularity has remained high, and after winning the monthly sales championship in the A0-class sedan market in November 2021, it has steadily maintained a huge lead. In 2023, the Dolphin will continue to be the annual sales champion in the A0-class market with a result of 367419 units a year, setting a new annual sales record for A0-class models.
There are many friends around me who buy dolphins, and among these people, there are urban white-collar workers who pursue exquisiteness, and there are also hot mothers who buy additional vehicles for taking babies. Recently, the word "dolphin" has appeared frequently in our background and in conversations with friends. The reason is the same, the newly launched Dolphin Glory Edition "increases the configuration and reduces the price", and the product power is comprehensively advanced.
01 Experience is king, leading the new trend of car purchase and consumption
For the Dolphin Glory Edition, the opinion of "Electric Big Coffee" is: after the upgrade, its popularity will inevitably reach a higher level. As for the reason, we can get a glimpse or two from this upgrade configuration.
This time, the Dolphin Glory Edition has 1 performance improvement, 3 design improvements, 6 configuration upgrades, and a new 302km vitality version.
This Dolphin Glory Edition model** is 4,000 yuan to 7,000 yuan lower than the 2023 model, and the overall price range has also dropped to 9980,000 yuan.
At the same time, the four-link independent rear suspension is upgraded to ensure a more stable body when cornering, and the two sides are relatively independent when passing bumpy roads to ensure higher comfort. This round of upgrades also further optimizes the performance of the previously well-received NVH and air conditioning, and the experience is further improved. At the same time, the Dolphin Glory Edition has upgraded the steering wheel with 4-way adjustment, front 60W Type-C charging port, trunk layered cover, on-board ETC, etc., and every new configuration will help improve the daily use experience.
In addition to the aforementioned configuration upgrades, the BYD Dolphin Glory Edition has added two solid color bodies, Atlantis gray and Heat Wave Crimson, and the Liberty and Fashion versions are also equipped with a new style of 16-inch five-hole fin wheels, making the overall design more dynamic and dynamic.
Among them, the configuration upgrade of the fashion version is the most obvious, and it is also the most recommended model among the 4 models for most users, the fashion version not only reduced the price by 4000 yuan, but also carried out the above full range of configuration upgrades, and even has seat ventilation, rear privacy glass, 50W mobile phone wireless charging and other configurations, which can be called the culmination of this round of upgrades.
To put it simply, adding 7,000 yuan on the basis of the free version is a private lounge that is warm in winter and cool in summer, especially in summer, when you need a lunch break the most, it is particularly important. The coolness of the seat ventilation allows the body to get into a proper state faster. As for the 50W wireless charging of mobile phones, I personally think that it is very friendly to scenarios such as commuting and urban travel, and the mobile phone can be charged to a near-full state in a short time, even if the user forgot to charge the mobile phone the night before, there is no need to be anxious.
It is no exaggeration to say that its configuration has reached the height of the high-end model in the B-segment of the joint venture. This also means buying a fashionable version of the Dolphin Glory Edition, and the configuration experience is directly upgraded by two levels.
Finally, there is the knight version of the model, which is also the A0-class pure electric car that "Electric Big Coffee" believes is the most in line with the description of "sparrows are small and complete". Not only because it has all the above-mentioned configuration upgrades, but also because it is equipped with a 130kW electric motor and 17-inch wheels, which can bring better driving performance, and its DIPILOT intelligent driving assistance system can also bring a more intelligent and convenient driving experience. The most important thing, of course, is that the price reduction of the knight version is as high as 7000 yuan, which is the largest price reduction among several models.
This round of BYD Dolphin Glory Edition "increase the allocation and reduce the price", * will be discounted to the user, and the configuration is upgraded to the user's "heart".
In the past era of fuel vehicles, consumers had a default thinking of "I'd rather grit my teeth on the high-level entry-level version than buy the low-level high-level configuration" when choosing a car. The reason for this kind of car selection thinking is that traditional fuel vehicles often strictly abide by the rule of "level determines experience". The best-selling BYD Dolphin is an active break of this fixed thinking, which meets the needs of consumers in the new era, and the arrival of the Dolphin Glory Edition further strengthens its own advantages.
02 Add new fuel to the A0 class sedan market
As BYD e platform 3The first mass-produced model created by 0, the Dolphin completely broke the structure of traditional oil vehicles, and also broke the inherent prejudice against traditional A0-class sedans in the hearts of consumers. As an exclusive pure electric platform, this platform can achieve higher space utilization, and is also equipped with advanced technologies in the industry such as 8-in-1 electric powertrain and lithium iron phosphate blade battery. Driven by technology and with a keen sense of user needs, BYD Dolphin has revitalized the A0-class sedan market, which was originally in trouble. With 9980,000 yuan-12The launch of the 980,000 Dolphin Glory Edition means that the product has entered a virtuous circle of stronger quality and better quality through the scale effect, and it is believed that the Dolphin Glory Edition after the increase in price reduction will continue to lead the A0-class sedan market with the advantage of quality and price ratio.