In order to make products that meet the preferences of the Chinese people, independent brands have taken out their housekeeping skills and desperately rolled, with technology as the core of BYD looking up to U8, Ai'an Hao platinum SSR, Weilai ET9 and other Chinese luxury cars, so that BBA wants to rely on the transformation of oil vehicles to occupy the high-end pure electric strategy is invalid!
And now, it seems that there is an awakened luxury brand, in order to save face, BBA** dived, trying to reduce prices and occupy the high-end pure electric market, but consumers do not buy it.
According to the data, as of March 3, NIO's sales this year are more than five times that of Mercedes-Benz pure electric vehicles, and NIO ES6 sales this week have surpassed BBA models of the same level in 16 cities such as Ningbo, Wenzhou, Xi'an, Hefei and Jinhua, ranking first.
Looking at the mid-range auto market, the base that was divided by the North and South Volkswagen in the past is now powerless to fight back by BYD's Dynasty series.
Obviously, whether it is a joint venture car company or a luxury brand car company, if you want to occupy a place in the new energy market, the focus is on technology and product strength!