In today's rapid development of the Internet, convenient consumption is like a double-edged sword, it provides us with an opportunity to shop, convenient for our lives, but there are also some black-hearted businessmen who see the opportunity, they are eyeing your pain points, in the case of you being defenseless, make a lot of money, and then change your appearance, so that you become a "harvested leek" without knowing it.
Under the strategy of "pain point marketing", the company skillfully shows how its products touch the biggest pain point in life through small **, which can arouse consumers' desire to shop at once, so that consumers are willing to pay for this "artifact". What they don't know is that these seemingly magical things are likely to be something that looks powerful on the surface, but is actually an "IQ tax".
Today we are going to take a look at the eight most popular goods on the Internet with you, in fact, they all have to pay IQ tax, how many times have you been deceived?
Micro stapler.
In today's world, the trend of DIY is rising, and the micro sewing machine is gradually entering people's attention as a convenient and compact household utensil. However, this hot phenomenon has also caused many people to wonder whether this commodity is "paying IQ tax".
With its small, lightweight and compact characteristics, the micro sewing machine caters to the needs of modern people in pursuit of individual creativity and quick repair, and is deeply loved by the majority of young people and handicraft lovers.
However, some micro sewing machines on the market, their price is not suitable for their own performance, some customers buy it, find that its performance, durability and practicality are much worse than expected, and some even the most basic sewing functions can not be well realized.
This has led to a kind of "IQ tax", that is, people will choose the worst goods because they follow the trend, pursue novelty, or are misled by exaggerated **.
Tram speed increaser.
Today, advocating "environmental protection" and "energy saving", electric vehicles are increasingly favored as a new type of transportation. However, "power bank" has become the most headache for consumers, therefore, a "electric vehicle power bank" that claims to be able to alleviate the charging problem was born.
An electric vehicle charging station is essentially a device that increases the range of an electric vehicle, and generally consists of a small generator or battery. Manufacturers will always hype up their new technology and long-term batteries, which has attracted a lot of attention.
However, deeper research shows that buying and using EV charging stations is not very cost-effective. First of all, the range extender itself and its assembly cost are very high, and will increase the overall quality of the vehicle, which will have a certain impact on the energy-saving effect of electric vehicles, resulting in the consequences of "gains outweigh losses". Secondly, due to the additional energy loss of the range extender itself, its actual endurance is not as obvious as it claims.
What's more, in the field of new energy vehicles, a variety of charging equipment emerges in an endless stream today, relying solely on "power bank" to solve the problem of mileage, has become more and more unrealistic.
Heated cup liners.
Among the many household appliances, a new favorite called "smart electric coaster" is gradually becoming popular. However, underneath these beautiful appearances, people are paying an "IQ tax" for this new technological product.
The key role of heating the cup - to keep the temperature of the drink constant. This one seems very creative and practical, and many people who like to drink hot drinks like it.
But if you think about it, most beverages, such as tea and coffee, have a proper temperature, not the hotter the better.
High temperature will not only cause the loss of nutrients in food, but also cause harm to the human mouth and digestion. Therefore, the effect of continuous warming is not suitable for people's dietary habits.
In addition, from a price-performance point of view, the price of heated coasters is not pleasant, and it does not have significant advantages in terms of energy saving.
An expensive thermos coaster only plays a role in keeping warm, but it costs several times more than the average thermos cup, and this consumption decision is questionable.
Automatic vegetable blender.
With the continuous development of science and technology, automatic stir-fry equipment is gradually entering the modern family with its advantages of high efficiency, convenience and intelligence. This high-tech product, which claims to be able to accurately grasp the temperature and time, can complete the preparation of various dishes at the touch of a button, greatly reducing the workload of human households, and seems to provide customers with great convenience and improve their quality of life.
However, in terms of cost performance, its cost is much higher than ordinary kitchenware, and its practical performance may not be able to meet your requirements.
Although it has the function of automatic stir-frying and temperature control, many customers report that the taste of food cooked by machine is not as good as that of manual cooking, especially when it comes to Chinese cuisine, which requires a very high temperature.
Buying high-tech things with expensive **, but sacrificing one's cooking skills to a certain extent, such a contrast will inevitably make some people feel that they are wasting money.
In addition, the operating experience of the equipment is not very good, although the cooking process is simple, the cleaning and maintenance are cumbersome, and the footprint is relatively large.
In some households that cook less or less often, this practice not only fails to improve productivity, but also makes it more difficult, contrary to the customer's purpose of seeking convenience.
Electric toothbrush. There is no doubt that an electronic toothbrush is an advanced technology that uses high-frequency vibrations and rotations to better clean the gaps between your teeth and, in a sense, provide good protection.
Moreover, in advertising, the cleaning effect of electric toothbrushes is often highlighted, preventing tooth decay and periodontal disease, so as to attract more customers.
However, most general consumers can achieve good oral hygiene as long as they do the right manual brushing every day, coupled with the right number of brushes.
In addition, after purchasing a new product, many users will feel that their use experience does not match the expensive price. Although some high-end devices have features such as smart timing and pressure sensing, their practical value is still too "luxurious" compared to their expensive selling price.
Some primary electronic toothbrushes, although they are known as high-tech, are very simple in operation, and the price is much more expensive than ordinary handmade toothbrushes, which makes people feel like "paying for the idea", commonly known as paying "IQ tax".
Low-sugar rice cooker.
The working mechanism of the low-sugar rice cooker is to reduce the sugar content in the rice by adding a sugar filter step when cooking the rice, and releasing some of the sugar in the rice through physical methods.
In order to convince consumers that as long as they use a sugar-free rice cooker, they can effectively control blood sugar and maintain good health, just like a healthy lifestyle habit.
However, nutritionally, most of the sugars in rice are starch, and no matter how it is processed, it is impossible to completely remove it. In addition, the body consumes many types of sugar, not only rice, but also other sweets that can cause high blood sugar.
Moreover, the current cost of low-sugar rice cookers is higher than that of ordinary rice cookers, and its hypoglycemic rate has not been completely and authoritatively scientifically tested.
For those patients with high blood sugar such as diabetes who have certain requirements, they should not rely on only one kitchenware, but should be regulated and balanced through a comprehensive diet.
However, for ordinary consumers, relying too much on low-sugar machine pots is easy to cause misunderstanding of healthy diets, and after spending a lot of money to buy them, there is no obvious curative effect, which is considered to be paying "IQ tax".
Dumpling wrapper. The concept of this dumpling wrapper machine comes from the simplicity and automation of the traditional handmade dumpling wrapper process. When promoting such goods, companies often pay attention to saving time and standardizing production, so that people can easily taste the joy of handmade in their busy daily lives.
However, in the real application, many people will feel that this seemingly convenient thing is actually not as easy to use as imagined. You must know that the work of this dumpling press machine is quite tedious, from dough mixing to mechanical adjustment, to the final cleaning and maintenance, it is very time-consuming and laborious.
In addition, the mechanically extruded dumplings usually cannot be flexibly adjusted in thickness and shape as artificially, which greatly restricts the taste change of the dumplings and loses their unique flavor.
For most Chinese families, making zongzi is no longer just a way to eat, but an important medium for a family to sit together and share the joy of family, and the value of their feelings cannot be replaced by any computer.
Rubbing mud treasure"|“
Clay Rubbing, with its effect of "deep cleansing, removing dead skin and dead skin", is sold well in the market. After use, the user can form a circle of "black mud" on the **, giving people a feeling of being deeply cleaned.
However, the "mud" mentioned here is not "dirty" or "dead skin" as generally believed, but refers to the flocculent formed by the reaction of the human epidermis, sweat, cosmetics and other substances containing a special substance in cosmetics, such as carbomer, acrylate, etc., under the action of the human epidermis, sweat, cosmetics residues, etc.
In fact, our skin has its own metabolic ability, and excessive use of something similar to mud rubbing will cause skin protection, causing problems such as dry and sensitive skin. Therefore, if you want to get a good **, you must first insist on an appropriate amount of washing, and secondly, you must choose suitable and milder skin care products.
Conclusion. When shopping online, because you can't have a visual inspection and experience of the real thing like in a store, customers should browse extensively, make in-depth comparisons, and cultivate a pair of eyes to distinguish between the real and the fake, so as to avoid being deceived or buying something that is not very satisfactory to the greatest extent.
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** and fan reward programs