On February 25, 2024, the first store in Asia of The We Story, an overseas brand of Left and Right Home Furnishing Group, opened in Mumbai, India, officially promoting the scenario-based one-stop "mid-to-high-end home" consumption model to Asia.
Left and right home furnishing is one step ahead of others and opens up a "new blue ocean" in the international market
Huang Huakun (formerly known as: Huang Tengxin), chairman of the board of directors of the left and right home furnishings
Participated in the Fourth Session of the Seventh CPPCC Shenzhen Municipal Committee.
On January 30, 2024, at the Fourth Session of the Seventh CPPCC Shenzhen Municipal Committee, the mayor of Shenzhen made a ** work report to encourage Shenzhen manufacturing brands to go overseas and create a benchmark for high-end, green and intelligent integrated development. Huang Huakun, chairman of Shenzhen Left and Right Furniture, put forward valuable suggestions: 1. Shenzhen took the lead in introducing brand support policies to encourage Shenzhen manufacturing brands to go overseas and open brand stores abroad. 2. Hold an international promotion summit for brands with international influence every year to open up a "new blue ocean" in the international market and make more Shenzhen famous all over the world.
In order to meet the needs of the sustainable growth pattern, the Group has formulated a "dual-cycle growth strategy" to expand its overseas business layout and explore new paths for enterprise development. The opening of The We Story brand store in Mumbai, India, marks that Left and Right Home Furnishing Group has entered a new stage from "products going overseas" to "brand going overseas".
Asia's first stop in India
In The We Story's global layout, "Brand Overseas" adheres to a core principle: "choose first and then focus", that is, select the target market and country first, and then focus on deep cultivation.
As an emerging economy, India is gradually emerging as the world's largest middle-class market. Therefore, The We Story has focused its Asian overseas plan on the Indian market. This time, The We Story entered the Indian market and chose to cooperate with the well-known Soisu Home Furnishing in India. Soisu sells world-class luxury furniture products and has cultivated a loyal high-end customer base. The We Story Hand in Hand with Soisu is a two-way journey between high-quality furniture products and potential consumer markets. The two parties have joined forces to seize the leading position in the Indian home furnishing market.
"Product going overseas" to "brand going overseas" has stepped into acceleration
Huang Yuanhao, General Manager of the Overseas Business Department of Zuo Furniture, and Rohan Shah, President of SOISU
Signing of a cooperation agreement.
Compared with the traditional single "product going overseas", "brand going overseas" is more comprehensive and complex, involving the systematic export of the whole process and all links such as brand, production, sales and service.
It took less than 3 months for The We Story and Soisu to reach a strategic cooperation to the landing of the Mumbai brand store, thanks to the strong comprehensive strength of the Home Furnishing Group, which means that The We Story has run through the route of "strategic business brand store", and also marks the opening of a new stage of acceleration from "product going overseas" to "brand going overseas".
A beautiful and happy lifestyle that goes deep into Indian families
The We Story &Soisu brand store, based on the habits of target users in India, chooses furniture with spatialization and lifestyle, and creates a scenario-based one-stop "mid-to-high-end home" consumption experience for local users in India.
Through innovative products and cutting-edge design, The We Story will better integrate more high-quality furniture products into the local business ecology, stimulate the new vitality of India's local home consumption, and help Indian families create a modern and happy home life.
We are an invitation to spring
Gather at the 53rd China (Guangzhou) International Furniture Fair
At present, The We Story has opened brand stores in Asia, Europe and North America. In the future, WE will continue to open up a "new blue ocean" in the international market. On March 18-21, 2024, the 53rd China (Guangzhou) International Furniture Fair will arrive as scheduled. At that time, WE will gather in Guangzhou with home furnishing people from all over the world to imagine the layout of overseas home furnishings, jointly develop the global home furnishing business map, and work together to win the future.
When: March 18-21, 2024.
Booth No.: 103c08
Venue: Guangzhou Pazhou Canton Fair Complex.