On March 6, Gaojiesi and Ele.me sent holiday care gift packages to nearly 20,000 female riders. At the same time, it has also landed love corners in many Ele.me Knight Stations in Shanghai, providing winter warm-hearted gift packages for female riders on the road, and supporting every "not simple" female rider with practical actions.
With the rapid development of society, people's pursuit of convenience in life is also improving, and the takeaway delivery industry is also based on this demand. As in other professions, female food delivery workers are becoming an indispensable part of the workforce. Therefore, on the occasion of Women's Day, Gao Jiesi joined hands with Ele.me to launch the "Female Rider Care Advocacy" activity, gently caring for the physiological health of female riders through practical actions, helping them calmly cope with the challenges of life and work, and conveying warmth and respect to female riders who are struggling on the front line of the city.
Since entering the Chinese market, Gaojiesi has used practical actions to convey warmth and care to Chinese women. In 2020, the "Girls Are Not Simple" adolescent health education project was launched in China, which has so far benefited more than 3.5 million adolescent girls in 29 provinces, municipalities and autonomous regions across the country. Throughout 2023, Groce donated more than 24 million yuan worth of products to women, reflecting its long-term commitment to improving women's health and well-being.
Adhering to the brand declaration of "girls are not simple", Gaojiesi will continue to deepen its public welfare cooperation with platforms such as Ele.me, and expand more public welfare projects that care for women.
Author: Zhang Xiaoming.
Text: Zhang Xiaoming: Photo provided by the interviewee Editor: Wang Wanyi Responsible editor: Zhu Yue.
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