The national media affirmed that Wo Zhongtian won the Corporate Social Responsibility Award of Peo

Mondo Three rural Updated on 2024-01-30

Winning again!

One acre of land obtained.

The 2nd Excellent Case of Rural Revitalization in China's Business Sector.

CEO Deng Jinhong.

Won the honorary title of "Outstanding Leader of the Year".

One acre of land "fertile fields".

Rural digital planting demonstration base.

Rated. People's Daily Online "People's Corporate Social Responsibility Award" annual case.

Not much to say. Let's find out

Honor one

"Wo Zhongtian" digital planting demonstration base

Won the annual case of "People's Corporate Social Responsibility Award" of People's Daily Online

On December 21, at the 2023 People's Corporate Social Responsibility Honor Ceremony guided by the People's ** Society and hosted by People's Daily OnlineThe "Wozhongtian" digital planting demonstration base of one acre of field was awarded the annual case of "People's Corporate Social Responsibility Award".

The meeting emphasized that we should adhere to the industry, quality and green agriculture, accurately and pragmatically cultivate rural industries, improve the mechanism of linking agriculture with agriculture, and implement actions to promote farmers' income. In response to the guidance and call of national policies, the project revitalizes and develops with industrial innovation services, and drives farmers to increase their incomes and become rich. Let's take a look at the new digital planting model of "Wozhongtian".

Starting in 2022, the "Wo Zhongtian" project will be launched in Yimutian. In Zhanjiang, Guangdong,One acre of land has cooperated with Guangdong Agricultural Reclamation to build a 3,000 acres of potato digital planting demonstration base, mainly planting No. 5 potatoes in fertile soil;In Guigang, Guangxi,One acre of land has developed 1,300 acres of new pepper varieties in Gangbei District, Guigang City (the first phase of 540 acres has been put into production)., mainly planting camphor fragrant pepper and new varieties of screw pepper.

In order to ensure the better operation of the base, one acre of field uses big data to mine new varieties with high growth and high demand, and implements digital management throughout the planting base. Relying on the Internet of Things, big data and other technologies and various intelligent equipment, one acre of field conducts real-time monitoring of the planting baseAdopt one-stop standardized management of the whole process, guide the base planting according to scientific data, and realize the digitalization, standardization and greening of the whole process from seedling cultivation, soil improvement, field management, fertilizer use plan, disease prevention and control to harvesting and sales. For example, through equipment testing, soil moisture and fertility can be known, so that nutrients can be replenished in time. At present, the first phase of the Zhanjiang base has achieved 40% of the sales profit.

Leading the development of the industry with innovationWozhongtian insists on promoting the transformation and development of the agricultural supply side through the introduction of "new varieties, new technologies and new channels".Explore more new models of high-quality agricultural development to help rural revitalization. For example, the base in Gangbei District, Guangxi, through the mode of "village collective cooperatives + ** platform company + technology operation company + poverty alleviation households", drives surrounding farmers to participate in planting and operation in the way of multi-party joint investment and risk sharing, helps farmers increase their income and get rich, and explores a new path for the development of high-end agricultural industry. It is estimated that the revenue of the first phase will exceed 6.7 million yuan.

Honor II

It was awarded the 2nd Excellent Case of Rural Revitalization in China's Business Sector

CEO Deng Jinhong was awarded the "Outstanding Leader of the Year".

At the 2023 China Business Social Responsibility Forum guided by the China General Chamber of Commerce and hosted by China Business Daily and China Business MagazineOne Mu Tian won the second China Business Rural Revitalization Excellent Case, and CEO Deng Jinhong won the honorary title of "Outstanding Leader of the Year".Cases in the same period include China Baowu, Lenovo, New Hope, etc.

Won 2 honors at a time, what is the basis for an acre of land?

Solid progress has been made in the development of the service industry with digital technology

As a leading agricultural product matching trading platform in China, since its establishment 12 years ago, Yimutian has continuously built and improved the production and marketing docking platform for agricultural products with science and technology, penetrated into all aspects of the industry with big data of agricultural products, improved the efficiency and upgrading of the whole industrial chain, and helped "more scientific production, more efficient circulation, and safer food" with digitalization.

In 2023, relying on cutting-edge digital technology,The production and marketing service platform of One Mu Tian APP uses big data of production and marketing, information matching, transaction security guarantee, online precision marketing, etcIt has served the sales needs of new farmers in more than 2,800 counties across the countryOffline relying on wholesale market businessDouniu smart consignment network, helping hundreds of thousands of new farmers to establish a direct channel from the production area to the wholesale marketIt is one of the largest sales and service platforms in the country for potatoes, peppers, tomatoes, broccoli and other categories.

The Lighthouse Program has trained more than 13,000 industry leaders

Talent is the soul of rural revitalization, and making every effort to promote the construction of rural talent team is the insistence of Yimu Field since its establishment 12 years ago. The platform has been formed onlineOne Mu Tian University, free training for millions of farmers, offline "Lighthouse Program", and new farmer training for Peking University HSBC Business SchoolThe multi-dimensional new farmer training system, which combines online and offline, primary and advanced levels, has trained more than one million new farmers.

Among them, the "Lighthouse Project" is the training program that has the deepest contact with new farmers. In 2021, the "Lighthouse Plan" public welfare training for new farmers will be launched in one acre of land, and the "Lighthouse Plan" will continue to be carried out in Guangdong, Guangxi, Shanxi, Heilongjiang and other placesAs of December 2023, it has entered nearly 66 counties and cities in 16 provinces across the country, carried out nearly 170 face-to-face trainings, and directly trained more than 13,000 industry leaders.

The biggest feature of the "Lighthouse Plan" is that it "goes to the countryside and towns" and "stresses practical results". In every training, we insist on taking the township as the unit, and strive to cultivate new farmers "no one is left behind". At the same time, the courses at different stages are combinedProvide new farmers with basic e-commerce marketing, national policy interpretation, advanced financial skills training and other diversified content, enrich and improve the skill level of new farmers, and train rural entrepreneurs to become rich industry leaders.

A number of achievements in exchange for long-awaited results, at the end of 2023, the honors also flew to an acre of field.

In the future, Yimu Field will also be based on agriculture, continue to deepen the production and circulation end, serve the majority of agricultural users, and inject new momentum into the realization of rural revitalization and common prosperity strategy.

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