Course Background:
Standing in front of everyone and speaking is your first step to success!
In real life, there are still many partners who blush and lose their image in public because they are not good at speaking in public! Despite having a lot of experience and knowledge, the presentation is just not exciting or engaging.
Because I didn't master the communication skills, I was forced to give in and out in life or business negotiations!
Missed opportunities, lost money, and strained relationships due to poor communication!
Because I don't know how to sell by presentation, I lost a lot of orders and opportunities!
As a business leader, public expression is a powerful tool and ability to expand one's own and the company's influence. But too many speakers come on stage, their brains are blank, their speech is incoherent, and their spoken language lacks influence. A speaker standing on the stage, how to express confidently, inspire the audience, and tell a story has become a key skill for many successful people to communicate and speak, and Jack Ma relies on Alibaba stories to promote the company.
Storytelling is always better than reasoning. Telling a good story can give warmth to cold data and brutal facts, and can touch the softness of the heart of the most scheming, toughest, and most hostile people. Storytelling isn't an innate talent, it's a mindset that can Xi be learned and improved over time, and by knowing the tricks, you can quickly take control. Teacher Yu Fengran will use two days to immediately make you a communication master who can tell a good story in three minutes.
Course Benefits:
Break through the nervousness and fear of speaking in public, and master the ability to quickly grab the audience's attention as soon as you open your mouth.
Master the ability to design the structure of the speech and organize the content, and construct the speech ideas to be clear and hierarchical.
Establish the ability to make an opening speech engaging and ending an inexhaustible one, whether it is an impromptu or established speech, that can be persuasive and contagious.
Use the language of the four modernizations to express ideas in an easy-to-understand manner, concisely express your intentions and designs, and make it clear that everything is for the "transaction" service.
Learn the ability to explain stories vividly in 7 minutes, promote yourself and the company, and give impromptu speeches in 3 minutes to motivate the audience.
Course Duration:1 day, 6 hours a day.
Course Audience:Grassroots level, reserve cadres, sales, marketing, etc.
Number of Participants:Up to 30 people.
Course Method:Speech synchronization, sound and form combination, full interaction, scenario simulation, homework Xi.
Course outline
Lecture 1: The role of the speaker
1. What am I going to talk about? Why did he listen?
The Five Deadly Sins of Business Presentation
1) Unclear points.
2) The audience did not benefit.
3) Unorganized.
4) Too many details.
5) It's too long.
2.There are four presentation styles of business speech that should be disdained.
Running account type, advertising type, boasting type, rambling type.
2. Three questions for yourself before going on the field - speechIt is to serve the goal
Three questions about security
1) What are you going to talk about?
2) What is the audience willing to hear?
3) What are you trying to achieve?
Case:"Lofty Ambition - Wu Liangyong" and "Under the Dome - Chai Jing".
Discuss:Academician speech, whose fault is it for students to sleep?
3. Use customer thinking to focus on the audience - buy some thinking
Story Case:The story of selling glasses.
Lecture 2: Speaker's Preparation Before Business Presentation
1.Preparation of the content of the material.
2.Analyze the preparation of the audience.
3.Purpose attitude preparation.
4.Learn about the preparation of the venue.
5.Preparation of the physical state.
6.Psycho-emotional preparation.
Lecture 3: The image of the speaker - this is the beginning of "trust".
1. Five manifestations of a speaker's unprofessional professional image in public speaking
1.The image is unprofessional.
Dress to expose shortcomings and lose trust.
2.I don't know how to respect people.
3.The content is unfamiliar.
4.Unprofessional manners.
10 sins of standing, mannerism, and eyes.
5.The language is unprofessional.
Xi:The secret to getting rid of the language's uh-ah word.
2. The speaker's correct posture
Xi:Stand for 10 minutes.
1.Enhance image influence.
2.Five ways to build a good posture.
Lecture 4: Overcoming nervousness is the basic skill
1. Analysis of the four major internal factors that cause tension
Faith is not strong
1) Low self-esteem. 2) There have been failures.
Inadequate preparation
1) The content is not proficient.
2) The relevant equipment is not in place in advance.
The heart of gain and loss is too heavy
1) Fear of making mistakes and pursue perfection.
2) Caring too much about what others think.
Environmental factors
1) Fear of heights. 2) There are a lot of people.
3) In unfamiliar environments and different environments.
2. Eight ways to overcome nervousness when speaking in public
1.Opening Question Method.
2.Over-preparation method.
3.Pressure transfer method.
4.Psychological induction.
5.Self-liberation method.
6.Physical Kinematics.
8.Breathing adjustments.
Xi:High-pressure speech experience intense Xi.
Lecture 5: Speaker's Body Language and Emotional Expression
1. Shake the microphone to expose your professionalism
1.Position 1 Singer.
2.Position 2 Moderator.
3.Position 3 Speaker Master, Trainer.
2. Six toolboxes for body language expression 55%.
1.The law of Herabeen informs the secret behind the expression.
meaning
1) Body method: 5 major traps of standing posture, standardized standing posture.
2) Face Method: Expression Training.
3) Eye method: the five minefields of the eyes, standardize the practice of Xi.
4) Footwork: Activity area,Technique: Where to put the hand, how to use it freely
A professional gesture language has: steady, big, slow.
b. There are five types of gestures commonly used: number, stage, chopping, wrapping, and parmesan.
Canadian Prime Minister Justin Trudeau speaks.
The five elements of the C gesture: where to put the hand, the dividing line, the storage position, the shoulder instead of the elbow, and the taboo.
"Radio Presenter".
Live Xi:The opening 1 minute physical training.
Hold the microphone to expose your professionalism.
The method of practicing Xi: looking back at the ** method, the goal breakthrough method.
Third, the dantian voice is pleasant and beautiful
Works appreciation:"The Caprice of Rain - Wang Guozhen".
1.Abdominal breathing.
2.Basic training methods.
3.The Law of Breathing.
4.Vocal practice in the broadcast host.
Tongue twister Xi:Bright and concentrated, the prefix is accurate, the belly is full, and the end of the word is closed.
Xi practice:Influencing the Landscape by Changing Language
Xi:"Facing the Sea, Spring Blossoms".
Lecture 6: The Opening and Ending of Success
1. Establish a ramp at the opening
1.The four purposes of the opening statement.
2.3 elements of a successful opening statement.
Common methods of effective openings
1) Citation law.
2) Questioning.
3) Interest Method.
4) Storytelling.
5) Data Method.
Live Xi:Each person chooses a 5-minute opening method.
2. Effective ending purpose and method
1.Summing up.
2.Call to action.
3.Storytelling
4.Humorous.
5.Couplet.
6.Poetic.
Three. 、Perfect design to introduce yourself
1.Design after asking three questions before going on stage.
2.Three principles and methods.
Xi:Design an impeccable self-introduction.
Lecture 7: Logical design of speech content
1. Three-minute impromptu topic and storytelling
1.answer – Answer.
2.reason – reason.
3.example: Example.
4.message – information.
Demo:The teacher randomly selected the topic for live demonstration.
Xi:Improvisational drama role-play opens the window to inspiration.
Students practice Xi in groupsEach group improvised the questions, improvised the extraction, and each person practiced for a minute.
2. Structural design of story-based TED talks
The formula for the "Seven Questions".
Question 1: What is the goal of the protagonist?
Question 2: What is his "obstacle"?
Question three: how does he "work hard".
Question 4: "How" the result
Question 5: If the results are not satisfactory and the effort is ineffective, can there be an "accident" beyond the effort to change all this?
Question 6: When an accident happens, how does the plot turn.
Question 7: What is the final "ending"?
Design the solution
Create characters, meet scenes, and obstacles, create conflicts, resolve dilemmas, reverse growth, and pass on love.
3. Speech shorthand allows you to get off the script quickly
1.Chain memory.
2.Segmented memory.
3.4w memory.