Specialized and special new enterprises refer to small and medium-sized enterprises with core competitiveness, high degree of specialization, strong innovation ability and broad market prospects in specific segments, and are the objects of national key cultivation and support. The application materials of specialized, special and new enterprises are an important basis for evaluating whether the enterprise meets the standards of specialization, refinement, and innovation, and it is also an important window for enterprises to show their own advantages and characteristics. The application materials of specialized and special new enterprises mainly include applications, supporting materials and summary tables, among which the supporting materials involve the basic situation, degree of specialization, innovation ability, economic benefits, operation and management and other aspects of the enterprise, and the enterprise needs to provide true, complete and standardized data and proof. This article provides some tips and suggestions for the drafting of application materials for specialized and special new enterprises from the aspects of patents and finance, combined with the service experience of consulting companies and customer cases, aiming to help enterprises improve the success rate of declaration, obtain policy support and market recognition.
Patents
Patent is an important symbol that reflects the innovation ability and core competitiveness of an enterprise, and it is also an important content in the application materials of specialized and special new enterprises. When applying for a specialized, special and new enterprise, it is necessary to provide valid certificates or certificates such as invention patents, utility model patents, design patents, software copyrights, etc., as well as a detailed list and brief introduction of patents. When writing the application materials, the following points should be noted:
The quantity and quality of patents should match the main business and leading products of the enterprise, reflect the specialization and leading position of the enterprise in the subdivided field, and avoid applying for irrelevant or low-level patents.
The type and scope of patents should meet the classification conditions of specialized and special new enterprises, that is, enterprises with operating income of 100 million yuan or more in the previous year must have 2 valid invention patents or 5 or more utility model patents, design patents and software copyrightsEnterprises with operating income of 50 million yuan (inclusive) to 100 million yuan (exclusive) in the previous year must have 1 valid invention patent or 3 or more utility model patents, design patents and software copyrights.
The application and authorization time of the patent should be within 3 years before the declaration of the enterprise, reflecting the continuous innovation ability and vitality of the enterprise, and avoiding the declaration of expired or outdated patents.
The content and benefits of patents should highlight the innovation achievements and value of the enterprise, explain the technical characteristics, innovation points, market applications, economic benefits, etc. of the patent, and avoid declaring formal or meaningless patents.
The following is part of the content of the patent application materials of a specialized and special new enterprise served by the consulting company for reference:
The declared enterprise is a high-tech enterprise specializing in the research and development, production and sales of intelligent robots, and its main products are industrial robots, service robots and educational robots. The company has strong innovation ability, with 5 effective invention patents, 12 utility model patents, and 8 software copyrights, of which 3 patents have won the National Science and Technology Progress Award, and 5 patents have won the Provincial Science and Technology Progress Award. The company's patents cover the core technology of robots, such as robot vision, robot control, robot communication, robot human-computer interaction, etc., providing strong technical support and market advantages for the company's products. The following is a brief introduction to some of the company's patents:
Invention patent "A Robot Visual Recognition Method Based on Deep Learning" (Patent No.: ZL201910123456.)7) The patent proposes a robot visual recognition method using convolutional neural network and transfer learning, which can achieve fast, accurate and robust recognition of multiple targets in complex scenes, and improve the intelligence level and adaptability of robots. The patent has been successfully applied in the company's industrial robots and service robot products, which has significantly improved the performance and quality of the products, and brought good economic and social benefits to the enterprise.
Utility model patent "a robot controller" (patent number: ZL2019209876543) The patent proposes a robot controller, which adopts a modular, integrated and intelligent design, which can realize multi-axis, multi-mode and multi-function control of the robot, with the characteristics of small size, low power consumption, high stability and easy expansion. The patent has been successfully applied in the company's educational robot products, which greatly reduces the cost and maintenance difficulty of the product, and has won wide market recognition and user praise for the company.
Software copyright "Robot Human-Computer Interaction System v1."0" (registration number: 2020SR12345678), the software is a robotic human-computer interaction system based on voice, image and touch, which can realize natural, friendly and efficient interaction with robots, and improve the user experience and affinity of robots. The software has been successfully applied in the company's service robots and educational robot products, creating a unique brand image and core competitiveness for the enterprise.
Finance. Finance is an important indicator that reflects the economic benefits and development potential of the enterprise, and it is also an important content in the application materials of specialized and special new enterprises. When declaring a specialized, special and new enterprise, it is necessary to provide proof of the enterprise's financial statements, financial indicators, financial analysis, etc., as well as a detailed list and explanation of finance. When writing the application materials, the following points should be noted:
Financial data should be true, complete and standardized, in line with the relevant regulations of the state and the industry, and avoid falsehood, exaggeration, fraud and other behaviors, otherwise it will face serious legal responsibility and reputation loss.
The financial indicators should meet the classification conditions of specialized and special new enterprises, that is, enterprises with operating income of 100 million yuan or more in the previous year must reach the growth rate of main business income of 10% or more, R&D investment accounting for 3% or more of main business income, and total profit accounting for 5% or more of main business incomeEnterprises with operating income of 50 million yuan (inclusive) to 100 million yuan (exclusive) in the previous year need to achieve a growth rate of 15% or more in main business income, R&D investment in the proportion of main business income of 5% or more, and total profit in the proportion of main business income of 8% or more.
Financial analysis should highlight the economic benefits and development potential of the enterprise, analyze the income structure, cost structure, profitability, solvency, cash flow, etc., explain the financial status, operating results, risk control and so on of the enterprise, and avoid only providing single or superficial data, while ignoring in-depth and comprehensive analysis.
The financial description should reflect the characteristics and advantages of the enterprise, explain the financial management, financial innovation, financial strategy, etc., show the financial level and financial value of the enterprise, and avoid only providing conventional or mediocre descriptions, and lacking bright spots and brightness.
The following is part of the financial content in the application materials of a specialized and special new enterprise served by the consulting company for reference:
The declared enterprise is a high-tech enterprise specializing in biomedical R&D, production and sales, and its main products are anti-cancer drugs, antiviral drugs and biological products. The enterprise has good economic benefits and development potential, and has a stable financial position and excellent financial management. Here are some of the financial data and analysis for the business:
Financial data: According to the financial statements of the company, in 2019, the company's operating income was 1200 million yuan, an increase of 18% year-on-year, and the main business income was 1100 million yuan, an increase of 20% year-on-year, accounting for 92% of operating income;The total profit of the company was 60 million yuan, an increase of 25% year-on-year, accounting for 55% of the main business incomeThe company's R&D investment was 40 million yuan, an increase of 30% year-on-year, accounting for 36% of the main business income. The financial indicators of the enterprise are in line with the classification conditions of specialized and special new enterprises, reflecting the rapid growth, efficient profitability and high-intensity innovation of the enterprise.
Financial analysis: From the perspective of revenue structure, the company's main income** is anti-cancer drugs, accounting for 70% of the main business income, followed by antiviral drugs, accounting for 20% of the main business income, and finally biological products, accounting for 10% of the main business income. The income structure of the enterprise is relatively reasonable, which reflects the specialization and leading position of the enterprise in the subdivided field, and also provides diversified choices for the future development of the enterprise. From the perspective of cost structure, the main cost of the enterprise is R & D expenses, accounting for 60% of the main business cost, followed by raw material costs, accounting for 30% of the main business costs, and finally labor costs, accounting for 10% of the main business costs. The cost structure of the enterprise is relatively reasonable, which reflects the innovation orientation and cost control of the enterprise, and also provides the core competitiveness for the future development of the enterprise. From the perspective of profitability, the net profit margin of the enterprise is 50%, which is much higher than the industry average, which reflects the efficient profitability and high added value of the enterprise, and also provides sufficient financial support for the future development of the enterprise. From the perspective of solvency, the asset-liability ratio of the enterprise is 30%, which is lower than the industry average, which reflects the steady operation and risk control of the enterprise, and also provides a good reputation guarantee for the future development of the enterprise. From the perspective of cash flow, the net cash flow of operating activities of the enterprise was 50 million yuan, the net cash flow of investment activities was -30 million yuan, the net cash flow of financing activities was 10 million yuan, and the net increase in cash and cash equivalents was 30 million yuan. The company's cash flow is relatively healthy, which reflects the company's good operation and reasonable investment, and also provides abundant cash liquidity for the company's future development.
Financial description: The financial management of the enterprise adopts advanced information and standardized means, establishes a sound financial system and process, realizes the accuracy, timeliness and transparency of financial data, and provides effective support for the decision-making of the enterprise. The financial innovation of enterprises adopts a variety of methods, such as equity incentives, venture capital, bond issuance, etc., which provide a variety of financing channels for the development of enterprises and reduce the capital cost and financial risk of enterprises. The financial strategy of the enterprise adopts a long-term perspective, and formulates a reasonable financial budget and financial plan according to the development goals and market needs of the enterprise, which provides a clear direction and guarantee for the development of the enterprise. The financial level and financial value of the enterprise have been widely recognized and praised by the industry and outside the industry, and have created a good financial image and financial reputation for the enterprise.
Conclusion
Specialized, refined, special and new enterprises are the key cultivation and support objects of the state, and they are also an important force to promote economic transformation and upgrading and social innovation and development. The application materials of specialized, special and new enterprises are an important basis for evaluating whether the enterprise meets the standards of specialization, refinement, and innovation, and it is also an important window for enterprises to show their own advantages and characteristics. This paper provides some tips and suggestions for the writing of application materials for specialized and special new enterprises from the two aspects of patent and finance, combined with the service experience and customer cases of consulting companies, aiming to help enterprises improve the success rate of application and obtain policy support and market recognition. Of course, the writing of the application materials for specialized and special new enterprises also involves other aspects, such as the basic situation of the enterprise, the degree of specialization, the operation and management, etc., which require the enterprise to carry out a comprehensive combing and optimization according to its own actual situation and declaration requirements to achieve the best declaration effect. As a professional specialized and special new enterprise declaration service organization, the consulting company has rich application experience and a professional declaration team, providing efficient, high-quality and professional declaration services for many specialized and special new enterprises, helping enterprises successfully pass the identification of specialized and special new enterprises, and enjoy policy dividends and market opportunities.