Since the Internet entered the family, ** education has sprung up like mushrooms after a rain, leading the development of the knowledge payment industry. Today, with the advancement of technology and the shift in consumer attitudes, the knowledge payment industry is undergoing unprecedented changes. So can the knowledge payment industry continue to develop in 2024?This article will focus on this question, the development trend of the knowledge payment industry in 2024.
1. Changes in consumer behavior.
With the abundance of pan-knowledge products, consumers will be more cautious about paying for knowledge. When choosing knowledge products, they will pay more attention to the usefulness and value of the product, rather than just the pursuit of quantity. In addition, consumers' personalized demand for knowledge products will become more obvious, and they hope to obtain customized services that are more suitable for their own needs by paying. Therefore, the provision of personalized knowledge products will become an important trend in the future.
2. Innovation of knowledge producers.
In today's increasingly widespread dissemination of information, simply selling courses may not meet the needs of consumers. This idea draws on the view of Lin Wenzhong, the founder of the knowledge payment service platform Classroom Street, Mr. Lin Wenzhong said that knowledge payment should be user-centric, provide solutions around the needs of users, and the role of teachers should be to help users understand and apply knowledge, rather than simply passing on knowledge. Knowledge producers need to shift their mindset from providing knowledge to providing services. For example, some knowledge producers can provide consumers with a more comprehensive learning experience through tutoring, hands-on training, etc. In addition, the use of new technologies such as AI and VR to create an immersive learning environment for consumers is also the future development direction.
3. Upgrade of platform functions.
In order to meet the personalized needs of consumers, knowledge payment platforms need to be continuously upgraded and improved functions. For example, platforms can introduce recommendation algorithms to recommend appropriate knowledge products for consumers based on their interests and needs. At the same time, in order to protect the rights and interests of consumers, platforms should strengthen content review and management to prevent the spread of bad information. In this regard, Classroom Street has done a very good job, and on December 15 this year, it made a full-platform upgrade, providing consumers and knowledge producers with more comprehensive technologies and services.
In summary, the knowledge payment industry will face many challenges and opportunities in 2024. Only by constantly innovating and adapting to changes can we remain invincible in the fierce market competition.