The advantage of the enterprise learning platform is that it can create an online co-reading area, introduce rich co-reading resources, and ensure the implementation of online co-reading through the platform's check-in, recording, uploading experience and other functions, plus community-based activities, to promote the enthusiasm of co-reading activities.
The participation in the first-class co-reading learning project of a bank of the winning customer is very high, which stimulates the in-depth thinking of employees, and each participating employee has produced something within a monthMore than 600 notes were produced, with a word count of 130,000This explicit data effect has been unanimously praised by its senior leaders.
How does the bank's online co-learning program achieve high-quality, high-volume, and efficient output to ensure that employees have what they have learned?Here are some tips. When we carry out an online co-reading learning project, we first consider whether there are enough high-quality books to guide students to conduct in-depth learningThe second is to produce high-quality resource content, and pay attention to whether there are key high-quality users who can guide the team to produce itThe third is in the organization of the activity, the content guidance factor is very strong, so the organization of the activity should be orderly in the content guidance, and there is a strong operation support, not only to allow students to participate in learning, but also to produce high-quality content, so strong operation must be inseparable from this project. Finally, it is necessary to be able to be valued by senior leaders and bless the project with strength, which will have unexpected effects. In the end, the following 3 goals will be achieved:(1) Effective use of book resources;(2) Produce valuable suggestions and ideas;(3) Create a learning atmosphere and encourage employees to learn independently.
The selection of books for the co-reading activity should focus on high-inspiration books from senior practices. To guide students to carry out in-depth reading in the academic world, so that students can understand the content and trigger thinking, in order to produce valuable content, it is necessary to choose high-quality books that are closely integrated with the actual effects of employees' work and business, and can stimulate new design concepts and concepts of employees' work and business. Although the co-reading of the enterprise learning platform can guide the trainees to achieve high output, it will form explicit contradictions, such as the contradiction between the design of the training program and the trainees, because the project designer may want the trainees to produce enough high-quality content.
To eliminate these two contradictions, yesThe design of a circular, dual-track, and long-term promotion mechanism mainly includes two aspects: one is the individual track, and the other is the team track.
From the honorary titles of the individual track design team, such as weekly champion, runner-up, and third runner-up, it is also given a very valuable privilege. If it is an open recruitment, the ability and level of the parameters of the recruited personnel are different, and the quality of the final output content can not be guaranteed to a certain extent, so the corresponding training and empowerment can be carried out around the recruited personnel, and the output of high-quality content can be promoted through the cycle mechanism of training, output, feedback and improvement, and strive for a stronger honorary title.
From the honorary title of the team track design team, such as the champion division, etc., the main purpose is to show the competitiveness, and help the team produce more high-quality resources through assisting, producing, evaluating and improving the cycle model.
The co-reading activity needs to pay close attention to the entire life cycle of the project and analyze the employee turnover at each stage, so we introduce the AARR funnel model of the Internet, that is, user acquisition, user activation, user retention, revenue acquisition, and recommendation dissemination, to design the project life cycle of this project.
Winwin summarizes the five phases of a user-centric project lifecycle:
1.Student acquisition: Attract students, select students;2.Motivation activation: Let the trainees have a sense of belonging and willingness to participate;3.Participation and retention: timely feedback, help, continuous motivation;4.Transformation output: empowerment and training, giving honor, and creating competition;5.Output communication: brand packaging of phased results, promotion of results, and presentation of the next situation. The project design of the co-reading activity needs to be gradual and interlocking. According to the life cycle, four stages of operation link design are carried out:Registration stage: seckill registration, elite selection.
Group camp opening stage: group team building, camp opening ceremony, efficient reading and live broadcast.
Community operation: publish reading tasks, share daily topics, share group themes, regularly inventory of high-quality content, personal group points PK, and report praise.
Closing and awarding stage: holding closing activities, closing ceremonies, awarding certificates and medals.
In the project, the role of team leader, learning committee member and military advisor should be played, and the activity deduction, case guidance and content interaction should be closely followed up by the operation assistant. The second level is to accompany the chatIn the active task group, guide the students to have an in-depth understanding from different directions, form a sense of group honor, move closer to other groups, and improve the activity of the students. In the project, the role of team leader, learning committee member and military advisor should be played, and the activity deduction, case guidance and content interaction should be closely followed up by the operation assistant. The second level is to accompany the chatIn the active task group, guide the students to have an in-depth understanding from different directions, form a sense of group honor, move closer to other groups, and improve the activity of the students.
The above are the key elements of the implementation of the online co-reading learning project of the enterprise learning platform, and these should be designed in advance, so that students are willing to participate, willing to share, and efficiently produce high-quality content, so that the online co-reading learning project can have good results.