Although the battle for the automobile market is fair, it also has its own rules of the game, behind the winner is king, the major car companies are fighting for core technology reserves, product strength and marketing strategies, etc., and the implementation is two words in the end: profit. As a barometer of product models in the market, the level of market popularity is related to the sales of product models, as well as the development of car companies behind market dividends.
Inventory of the car companies and models in the auto market in 2023 and the 30th issue of market hotspots, this issue will talk about the best battle in the auto market.
There is a saying in the market: where there are people, there will be rivers and lakes, and there will be market competition if there are products. The automobile market is no exception, after many years of continuous development, today's automotive industry is also showing a hundred flowers blooming and a hundred schools of thought contending, especially after the automotive industry changes to the new energy track, whether it is a domestic brand or a foreign brand, everyone is basically standing on the same starting line.
However, the rapid development of domestic brands in the field of new energy, it is no exaggeration to say that it is really a surprise to foreign auto brands. At the same time, in order to compete for the right to speak and status in the market and reshape the pattern of the automobile market, it is inevitable for domestic brands to fight with each other.
In terms of the Chinese auto market in 2023, since the beginning of the year, Tesla opened a new round of ** war to stir up a pool of spring water, the auto market has not calmed down, although during this period has also gone through a few months of recuperation, but near the end of the year, the first war in the car companies has made a comeback, and it has shown a strong momentum, after all, with the help of the sales season at the end of the year to impact a wave of sales, drawing a successful end to 2023 is also what car companies want.
For this reason, we have seen that domestic brands such as Xiaopeng, ideal, Leap, Zhiji, Deep Blue, Nezha, Jiyue and Chang'an Qiyuan have begun to exchange price for volume, from thousands of ** down to a maximum of about 80,000 yuan of substantial discounts, in order to be able to seize more market share, car companies are really fighting, although this is not what car companies want, but they are not willing to watch their own sales being snatched up by competing products.
In fact, at the same time as the domestic brand fights the best war, the joint venture brand is not idle, with Honda, Toyota, Volkswagen and Buick as the representative of the joint venture brand, although in a passive state also chose to take the initiative, for this reason, we have also witnessed the Volkswagen ID3, Honda Accord and other joint venture models in exchange for volume. In the words of a Volkswagen related person: Selling an ID3 costs 40,000 yuan, and we don't want to do it.
When the express brother visited the Zhengzhou automobile market, the general manager of the group said: In the past, the group's joint venture cars rarely reduced prices, but in the face of the impact of new energy competitors, this year is also a little unbearable. It seems to be rough and reasonable, but it also shows that in the transformation of the industry, survival of the fittest is very important.
The bigger the sales, the greater the pressure. As the sales overlord in the field of new energy, don't think that BYD has no pressure, in fact, BYD's pressure is also very great, in order to ensure that the market position is unshakable, and the annual goal of 3 million units, BYD is also self-pressurized, not only to maintain the leading advantage of technology but also to ensure sales, under the premise of competing products are reduced in price and quantity, the price reduction of BYD product models is inevitable.
Judging from the information revealed in the automobile market, at the end of this year, more than 13 car companies have carried out "official reduction" to seek volume, and major online platforms have also reported accordingly in this regard. Exchanging price for volume is not only a-for-tat contest between car companies in the market, but also a manifestation of car companies competing for the right to speak in the market.
The year-end battle that will start in 2023 also indicates that the competition for the auto market in 2024 will be more intense.
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