Recently, the "Oriental Selection" essay incident, which has caused a lot of controversy, has once again become the focus. At noon on December 16, the Douyin account of Oriental Selection issued a notice of personnel appointment and dismissal, announcing that Yu Minhong was concurrently the CEO of Oriental Selection, and Sun Dongxu was removed from the position of executive director and CEO of Oriental Selection, and this decision took effect immediately. This important personnel change has aroused extensive discussion and attention from all walks of life.
Sun Dongxu is one of the founders of Dongfang Selection, and his sudden dismissal has caused a lot of speculation and discussion. Some people think that this may be because Sun Dongxu has problems in layout and operation, which has led to the crisis of Dongfang selection. Others believe that this is part of the company's strategic adjustment, and the addition of Yu Minhong will drive the development of Dongfang Selection and move towards a broader market.
Dongfang Selection made personnel appointments in a short period of time, which shows the urgency and determination of the company's senior management to solve the problem. This has once again attracted the attention of the company's internal employees and the outside world, and everyone has speculated about how Dongfang Selection will respond to the crisis and re-find the direction of development in the future.
Judging from the development of the whole incident, it can be seen that the senior management of Dongfang Selection attaches great importance to the company's image and user experience. Although this emergency has brought a lot of trouble to Dongfang Selection, it has also reminded the company's senior management and employees that they need to pay more attention to management and service quality, continuously optimize the company's operating model, and improve user satisfaction.
Previously, the misconduct of Dongfang's selection of anchor Tianquan has also become a hot topic of discussion. In the live broadcast, Tianquan imitated Dongfang Xiaosun (i.e. Sun Dongxu) and dropped his mobile phone, and ridiculed the audience for not being able to afford egg yolk crisp. He even suggested in a "provocative" tone that consumers buy Dongfang's selected sticker products before being blocked, "causing us double the damage".
Tianquan's inappropriate behavior aroused the anger and disappointment of the audience, and made Dongfang Selection face a serious image crisis. A large number of fans have taken the Dongfang selection, which has had a huge impact on the number of fans in its live broadcast room. According to statistics, the number of fans in the Dongfang Selection live broadcast room has decreased by 2 million in a short period of time, which shows that Tianquan's behavior has had a huge negative impact on the company.
Tianquan's behavior is not only disrespectful to the audience, but also a waste of the brand image of Oriental Selection. A qualified anchor should be responsible and professional, and cannot provoke viewers at will to gain attention and traffic. This incident also reminds Dongfang Selection and other live broadcast platforms of the importance of managing and restraining the behavior of anchors, and the need to establish stricter norms and systems to ensure the quality and good image of live broadcast content.
The Oriental selection incident has attracted the attention of Luo Yonghao, the big brother in the e-commerce industry. He said on social ** that when there is a problem in the company, the public relations work should avoid the situation of "daddy and daddy", and the outstanding young people of the company should communicate on an equal footing.
Luo Yonghao is well aware of the difficulty of starting a business, and he understands the pressure and dilemma faced by Dong Yuhui. As a former New Oriental teacher, he empathized with Dong Yuhui's experience and expressed his willingness to support Dong Yuhui's entrepreneurship with investors and entrepreneurs.
Luo's call reflects the view that corporate PR should focus on treating young people equally. Young people are the hope and future of the business and deserve to be treated fairly and given opportunities. Entrepreneurs should respect young people's innovative thinking and independent opinions, and provide them with space and opportunities to grow and jointly promote the development of enterprises.
In the Dongfang selection incident, there were rumors that Dong Yuhui would join JD.com, which attracted widespread attention. However, Dong Yuhui himself clarified this, saying that this is untrue news, and he has not contacted any company at present.
This rumor sparked speculation and discussion in society in a short period of time. Everyone is full of expectations for Dong Yuhui's future development and hopes that he can have better development opportunities. The hot search exploded, and the Dongfang selection broke the news!CEO Sun Dongxu was dismissed, which attracted widespread attention and discussion. At noon on December 16, the Douyin account of Oriental Selection issued a notice of personnel appointment and dismissal, announcing that Yu Minhong was concurrently the CEO of Oriental Selection, and Sun Dongxu was removed from the position of executive director and CEO of Oriental Selection, and this decision took effect immediately. This sudden incident has caused people to speculate about the future direction of Dongfang Selection.
As one of the founders of Dongfang Selection, Sun Dongxu's sudden dismissal has sparked a lot of discussion. Some believe that this may be due to problems with the company's business strategy, which led to the crisis of Dongfang Selection. Others believe that this is part of the company's strategic adjustment, and the addition of Yu Minhong will drive the development of Dongfang Selection and move towards a broader market.
The swift announcement of the dismissal demonstrates the urgency and determination of the top management of Dongfang to resolve the issue. It also makes people speculate about how Dongfang Selection will deal with the crisis and re-find the direction of development in the future.
At the same time, Dongfang's misconduct in selecting anchor Tianquan has also caused controversy. In the live broadcast, Tianquan imitated Sun Dongxu for dropping his mobile phone, mocking the audience for not being able to afford egg yolk crisp, and suggested that consumers buy Dongfang Selection's sticker products in a "provocative" tone, causing double damage to Dongfang Selection. This behavior seriously damaged the company's image and led to a large number of fans taking off, and the number of fans in Dongfang Selection's live broadcast room declined rapidly.
Tianquan's behavior is not only disrespectful to the audience, but also spoils the brand image of Dongfang Selection. This incident reminds Dongfang Selection and other live broadcast platforms of the importance of management and restraint of anchor behavior. It is necessary to establish stricter norms and systems to ensure the quality and image of live broadcast content.
In addition, Luo Yonghao, a celebrity in the e-commerce industry, commented on the Oriental selection incident. He called on companies to treat young people equally in public relations, and not to have a daddy's brain. He said that when there is a problem in the company, the public relations work should avoid the situation of the father's head and brain, and communicate with the company's outstanding young people on an equal footing. He also expressed his willingness to support Dong Yuhui's entrepreneurship with investors and entrepreneurs.
Regarding the rumors about Dong Yuhui joining JD.com, Dong Yuhui himself responded that this is untrue news, and he has not contacted any company at present.
The whole incident has aroused people's attention and concerns about Dongfang Selection. Companies should focus on management and service quality, optimize operating models, and improve user satisfaction to overcome the current problems and find new development directions. In addition, the management and regulation of anchors' behavior also need to be strengthened to ensure the image and content quality of the live broadcast platform.
The Oriental selection incident has also raised people's thoughts about corporate public relations and attitudes towards young people. Enterprises should treat young people equally, provide opportunities and space for growth, give better play to their innovative thinking and ability, and bring sustainable development momentum to enterprises.