From December 2 to 5, the 2023 Boao Forum for Chinese Entrepreneurs was held in Boao, Hainan. The forum was jointly sponsored by Xinhua News Agency, the people of Hainan Province, and the China Brand Construction Promotion Association, with the theme of "Focusing on New Quality Productivity and Enhancing New Momentum for Development", bringing together forces from all walks of life, building a benign and healthy exchange and cooperation platform, and helping China's high-quality economic development. On the evening of December 4, the 2023 Boao Forum Summary Night for Chinese Entrepreneurs was successfully held, and China Resources Sands and all parties participating in the event, experts, associations, enterprises and other parties participated in the grand event, standing on the tide of the times, tasting summary wine, and in-depth development trends and opportunities.
Focus on new quality productivity and take the pulse of the new development pattern of the liquor industry.
Under the background of global changes, China's new era, the scientific and technological revolution, the new generation of consumption, the great industrial transformation and the post-epidemic era, all walks of life are facing new fields, new challenges and new development directions. In the first half of 2023, the growth rate of the liquor industry will slow down, and the industry adjustment period is indeed coming, and China's liquor industry has entered a new round of industrial adjustment, with the industrial structure, product structure, market structure and consumption structure all facing changes and adjustments.
In response to the theme of the forum of "Focusing on New Quality Productivity and Enhancing New Development Momentum", Hou Xiaohai, Chairman of the Board of Directors of China Resources Beer (Holdings)**, said, "Building New Quality Productivity requires new thinking for industrial development: China Resources Beer proposes a "new world of consumption" based on market development trends and long-term practical experienceTo build a new quality of productivity, the company's strategic transformation must be implemented: China Resources Beer has launched a long-term development strategy of "3+3+3" in the past nine yearsTo build a new quality of productivity, we must also uphold long-termism: the liquor industry has a long slope and thick snow, and China Resources Beer is optimistic about the liquor industry for a long time, maintain strategic focus, adhere to strategic self-confidence, do the right thing, practice the development of new quality productivity, and promote the common prosperity of commercial value, social value and industrial mechanism. Wei Qiang, Vice President of China Resources Beer (Holdings) and General Manager of China Resources Liquor, shared his insights into the new quality productivity of the liquor industry at the summary night: "Under the general trend of the overall development of the world from the incremental game after the information technology revolution to the stock game, focusing on the new quality productivity has become the only way to find new momentum for development, and it is also the exploration trend of the new world of liquor."
Fan Shikai, Vice President of China Resources Beer (Holdings) ** and General Manager of China Resources Sands of Jinsha Wine, mentioned in the theme interview that China Resources Sands of Jinsha Wine will achieve the "six leading" of leading brand, leading quality, leading model, leading operation, leading scale and leading efficiency through five innovative measures of "channel management innovation, brand building innovation, scientific research and technological innovation, management model innovation and green development innovation", set a development benchmark for the liquor industry to improve new quality productivity, and continuously implement China Resources Liquor to build the country's leading head soy sauce and liquor enterprise".
Extract the essence of the times and inject new vitality into the engine of China's market economy.
The second season of the "Times Summary" column was unveiled at the Boao Forum for Chinese Entrepreneurs, which received extensive attention and heated discussions from the participants. Abstract means to extract the essence, as an important part of the "1+1+N" brand strategy of China Resources Liquor, Abstract Liquor is positioned as a high-end sauce fragrance, and cooperates with Xinhuanet to create the first in-depth interview column IP "Times Summary" for enterprises focusing on the new potential energy of the times in the liquor industry, dialogues and exchanges with leaders in various industries, co-creates and shares, seeks a common path of innovation and development, and continuously disseminates the beautiful spiritual core and brand proposition of the Abstract brand to the society, so as to contribute to the high-quality development of China's real economy.
The first season of "Times Summary" was officially launched in June 2022, focusing on the industry's top champions and "specialized, special and new" enterprises, with a total of nearly 3 billion times, a total of 80 million+, and 38 program interactions40,000+, which has been widely praised by people inside and outside the industry and the majority of netizens, and once became a popular IP on the Internet. Li Xinghao, director of the marketing department of China Resources Sands Marketing Center of Jinsha Wine, said that the success of the first quarter of "Times Summary" has given the public a deeper understanding and stronger confidence in the development of China's real economy, and the second quarter takes "China's new economic momentum" as the theme to achieve all-round upgrades in terms of topic selection, form, resources, content, and communication, and takes future industries and strategic emerging industries as the entry point, and explores new technologies, new industries, and new applications in the form of "record + interview". New scenes, approaching industry representatives, and summarizing first-line innovation and development stories.
The second season of "Times Summary" has successively interviewed Liu Yonghao, chairman of New Hope Group, Hou Juncheng, chairman of Proya, Qian Dongqi, chairman of Ecovacs Group, and Li Dongsheng, founder of TCL, with a total of nearly 2.3 billion times in the first 5 episodes, a total of 50 million + views, and 51 interactions on the program70,000+, entrepreneurs' golden sentences are frequent, which has attracted widespread attention and in-depth discussions, once again leading the spread of popularity, and becoming a phenomenal national IP. In the second quarter, Times Digest will continue to have in-depth dialogues with Cao Dewang, Chairman of Fuyao Group, Zhou Hongyi, Chairman and CEO of 360 Company, and Hou Xiaohai, Chairman of the Board of Directors of China Resources Beer (Holdings)**, to share experience in enterprise development and find new momentum for China's economic development. With the "Times Summary" as a bridge, the summary brand witnesses the insight of the times, responds to the questions of the times, and is a recorder of the times.
In 2023, the summary brand value is 8212.9 billion yuan, a year-on-year increase of 53%, ranking 27th in the world's liquor, the beautiful connotation of "picking the top of all things, gathering the most important thing in life", it is the brewer to take the essence of all things, witness every precious moment worth remembering, extract the essence of Chinese culture, extract the essence of life classics, and extract the pulse of the times, and establish a new development path for the high-quality development of the liquor industry.