What I am sharing today is the [2023 Kitchen Refrigeration Industry Online Market Analysis Report] Report Producer: Mojing Insight.
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part1 Online market overview of kitchen refrigeration industry
Market**:The greenhouse effect has led to higher summer temperatures for many years, and the demand for kitchen refrigeration equipment has increased year after year.
Sales Cadence:The market is seasonal, summer is a hot node, the Liangba category is more related to the decoration season, and there is a certain market size in summer and autumn.
Category Distribution:Liangba's sales have risen and there are more market prospectsFan air conditioners adopt different sales strategies.
Pricing Distribution:The fan has increased the entry market share, the trend of Liangba is stable, and the new air conditioner products have increased the market.
Competitive Landscape:The air conditioning market pattern is stable, the brand strength of Liangba waist has been slightly enhanced, the competition in the electric fan market is fierce, and the competitiveness of the head brand has declined significantly.
part2 Social media consumer insights in the kitchen refrigeration industry
Consumer Portraits:The posters are mainly women, with 26-40 years old as the main age group.
Consumer Portraits:It is mainly distributed in first- and second-tier developed areas, and big brands of household appliances are more concerned.
Hot words in the kitchen air conditioning category:Consumers are more concerned about the cooling effect in the kitchen scene.
Consumer Feedback:The most concerned is the refrigeration effect and installation of the product, and there are also certain requirements in terms of appearance, appearance and noise.
Hot words in the Liangba category:Compared with air conditioners, consumers pay more attention to the overall effect of ceiling installation.
Part3 Kitchen refrigeration industry development opportunities
Opportunity 1:Solve existing pain points.
Opportunity 2:Define new scenarios and tap new requirements.
Opportunity 3:Meet new needs and achieve new premium capabilities.
This article is for informational purposes only and does not represent any investment advice from us. To use the information, please refer to the original report. ）
Featured Reports** Public Title: A global repository of industry reports