Speech by Zhang Dachun, founder of Dachun Dao Education Platform.
Zhang Dachun is the initiator of the concept of "Health Concept **", he tries to use storytelling to popularize daily healthy life Xi with the most easy-to-understand content, and perfectly combines this into the market operation of the big health industry, benefiting thousands of big health industry practitioners. Since the beginning of this year, Zhang Dachun has led Dachun Road to build a professional corporate escort training camp, so that the promotion of the company's health cause can embark on the sunny road.
The following is a summary of the speech:
There are several misconceptions that hinder the development of the big health industryI forgot to look in the mirror when I went out in the morning, and sure enough, the collar was turned up. At that moment, I realized that we had only looked in the mirror of our physical bodies, not our own practices in the health industry.
Therefore, today I am going to talk about ten common problems in the health industry and look in the mirror for our practitioners.
The underlying logic of these ten questions boils down to one sentence:If you can't find the essence, you will do things badly.
Let's officially enter the ** of these ten questions.
First, the difference between governance and regulation.
There are always people who can't tell the meaning of governance and tune, and like to say "governance", but in fact, "tune" is really charming.
For example, if the house is damp, the wood will become moldy and the iron will rust. According to the theory of Western medicine, the house should be divided into wood, iron, and quilt, and then repeatedlyHowever, according to the theory of traditional Chinese medicine, the environment should be adjusted to remove the moisture and moisture in the house, and all problems will be solved.
Everyone remembers a principle, as long as you adjust everything, you will adjust all diseases. There is no medicine in the world that can cure all diseases, but there must be a way to regulate all diseases.
Second, "Western medicine is fast" is half a sentence, and the complete one is "Western medicine is controlled quickly, and Chinese medicine is recovered quickly".
If you have a chronic illness, do you want to be controlled or recovered?
Obviously, taking Western medicine is quick to control, and finding Chinese medicine is quick to recover.
Western medicine and Chinese medicine are like the relationship between the brake and the accelerator - Western medicine is like stepping on the brake, it can be controlled quickly, but it cannot be recovered, so you have to take medicine all the time;Traditional Chinese medicine is like stepping on the accelerator to help customers restore qi and blood, restore the patency of blood vessels, and thus restore health.
Of course, Chinese and Western medicine cannot replace each other, and the best way is to combine Chinese and Western medicine, with Western medicine for acute diseases and Chinese medicine for chronic diseases, so as to combine this process.
Third, can nutrition cure diseases?
This is a false proposition, and it will be wrong to answer it positively, and it will be even more wrong to answer it backwards. When thinking about this question, we should actually think about whether the raw material of human beings is nutrition or medicine
For example, when the army fights, it will be supplied with food, but the food cannot kill the enemy, so why do you need it?
Because food is the basic demand of the army, only with food can we enhance our combat capability.
The same goes for the body. The diseases of the body are equivalent to the enemy, and it is not any external force that kills the enemy, but our own immune system. It is clearly written on the packaging of health care products: "health care products cannot replace medicines", but by supplementing nutrition, it can help the body improve immunity, and strong immunity can win all battles.
So don't ask, "Can nutrition be adjusted well for diseases that can't be cured by medicine?".Conversely, if the nutrition is not good, the medicine will not be able to cure the disease. When people are sick, what should really be changed is not the doctor or the hospital, but the way of eating, which is the real raw material of the body.
Fourth, there is no cure for all diseases, but why is there a way to cure all diseases?
We often hear doctors say, "The operation was successful, the patient has passed the dangerous period;."But recovery still depends on individual differences. ”
What are individual differences?
Whether the crops are planted well or not depends on the quality of the soil;Whether a person is healthy or not depends on his physique. The so-called physique is actually the blood environment of the body, and the blood represents the living environment of the five internal organs.
However, when we see a doctor, we often ignore the environment of the blood, and only look at the indicators and data of the internal organs, which is a misunderstanding.
Fifth, health management should be self-management.
There are five types of people who must learn to maintain their health.
First, people who don't have money to see a doctor must learn to maintain their health, because only by understanding the principles of health can they not get sick or get sick less, and can they save money.
The second category, rich people must learn to maintain health, only by learning to maintain health can they keep their wealth and enjoy the happiness that wealth brings to you.
In the third category, doctors must learn health preservation, and doctors who do not learn health care can only get "3 points" and will never reach the passing line. Many doctors spend their whole lives on the road of study, because doctors are not autonomous, doctors can only control diseases, and it is difficult to help patients recover their health. The real ** is health preservation, only by learning to maintain health, doctors can get another "7 points" and save more people.
Fourth, patients must learn to maintain health, and after learning to maintain health, they can make the disease no longer ** and no longer metastasize.
Fifth, people who want to be younger, richer and happier must learn to maintain health.
There is only one type of person who does not need to learn to maintain health, and that is people who do not want to live well.
Sixth, why is it difficult to achieve early prevention in physical examination?
Many people have physical examinations every year, but they are found to be seriously ill every year. That's because the physical examination center adopts the ** system and the sub-department system, and does not conduct customized physical examinations for differentiated individuals.
And the real medical examination must be a customized medical examination for the individual. To this end, Dachun Zhidao has specially designed a personalized physical examination software to help customers design items that really need physical examination according to the existing symptoms and the critical value of previous physical examination reports, so as to achieve the purpose of health examination and early prevention.
There are several points later, including: the difference between health prevention and disease prevention, why serious diseases are found to be advanced, popular science health education should be the principle of translation, and great health is the benefit of the public participation of the people, so I will not elaborate here.
Finally, why is the health industry able to grow?How can I get bigger?
In the case of Chinese restaurants, if you were going to open a Chinese restaurant chain ten years ago, it would be almost whimsical;But now Chinese restaurants are almost everywhere, why is that?
Because we've done the "decentralization" of the head chef – ten years ago we couldn't replicate the head chef, but now we don't rely on the head chef anymore.
In the same way, if the health industry wants to expand its scale and complete replication, it must also be "decentralized" - first, it must remove the product center, do not need a prescription from experts, and do its own conditioning;Second, remove the technology center and solve the problem of technology replication;Third, we need to get rid of the education center and create original cases and story stories on the front line, rather than just repeating the words of the lecturerFourth, get rid of the service center and let the customers serve themselves, and no longer rely too much on the practitioners.
Only by cleaning the above "four centers" can we truly achieve efficient replication, which is also what Dachun Dao Training has been doing.
"The Way of Great Spring" is a name that Beijing leaders helped to change, meaning a healthy spring. We have been committed to letting practitioners understand that the so-called "great health" not only requires practitioners to learn Xi health knowledge, but also needs all people to join the ranks of learning Xi health care. In order for the people to be willing to take the initiative to learn and maintain health, there must be three conditions: first, the content is attractive enough for the people to like;Second, it is easy to copy, preferably in 10 minutesThird, after learning, it can be transmitted to the people around you as quickly as possible to complete automatic transmission.
As a practitioner in the health industry, if your content meets the above three conditions, then your health career will definitely become easier and easier, which is the real lifelong breakthrough of health practitioners.
*:Knowledge economy.