Pentium B70 two generations in the same house, can it stir up the market pattern?

Mondo Cars Updated on 2024-01-29

On December 8, **Besturn B70 was officially launched, launching two models, including 20t collar royal version, 20T pilot version, the price is 12990,000 yuan, 13790,000 yuan. At the same time, the third-generation Besturn B70 will also continue to be sold. As a model that has been deeply involved in the independent B-class car market for many years, can the Besturn B70 be sold in the same hall by two generations, can it further stir up the market pattern?

It is understood that **Besturn B70 has achieved 28 optimization advancements in design, space, intelligence, driving control, safety, etc. The exterior adopts the new family design language of "Jin, Chun, Zhen", with a layered front grille, flying wing headlight group, Lingfeng side waistline, Pengzhan large hatchback and other designs, the body size is 4855mm, and the standard is equipped with a super-large panoramic openable sunroof and a liftback large-opening electric tailgate.

In terms of intelligent technology, **Besturn B70 adds a transparent chassis function, the whole system is equipped with AEB automatic emergency braking as standard, full-speed adaptive cruise system and other configurations, Huawei HICAR + Yilian two major functions, to achieve easy connection between the mobile phone and the car machine, and D-life6The experience of the 0 intelligent interactive system is further advanced, with dual-screen interconnection, voice interaction, precise navigation, and vehicle stewardship covering all scenarios of travel. In terms of power, **Besturn B70 is equipped with 20T engine + Aisin 6AT** powertrain, maximum power of 165kW, maximum torque of 340Nm.

The analysis pointed out that the Besturn B70 has stirred up the traditional market pattern through a higher "price-to-product ratio" than the purchase cost of the A-class of the joint venture. According to the data, as a family sedan that has lasted 17 years and four generations of model evolution, the cumulative sales of Besturn B70 in China have reached 400,000 units. In the face of the current new trend of electrification and intelligence, the Besturn B70 will also further promote the market of the Besturn brand.

Southern + reporter Guo Xiaoge.

Author] Guo Xiaoge.

*] Southern Press Media Group Nanfang + client.

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