In the fierce competition in the milk tea market, a new variety is emerging.
From a small store to a chain of 500 stores around the world, it took only two years. What kind of magic is this that makes people change their tastes?
"Sugar water" has always existed.
"Sugar water" is not a new concept. As early as the second season of the 2014 documentary "A Bite of China", "sugar water" has already appeared. The common sugar water in our daily life includes rock sugar pear, black sesame paste, lotus seed porridge, ginger juice and so on.
The market for sugar water has been covered by numerous milk tea brands and has not really reached its potential.
Sugar water is more marketable than we think.
Zhang Yongqiang, who created a chain of 500 stores in two years, was once hit by his partner taking away all the money, but he made a lot of money with sugar water.
In 2013, Zhang Yongqiang and his founder came to Hangzhou, the capital of e-commerce, and started a cosmetics business first. It took half a year to achieve the first place in the same sub-category, but suddenly his partner swept away all the funds and payments that he had worked so hard to do without saying goodbye.
It wasn't until later that I met a few good brothers who made yogurt brands. A casual idea made the fifth brother science man start a business together. At first, Zhang Yongmin, who was sad, was curious to taste the new products they made during a dinner with four other partners, and was amazed. The five people with the strongest action immediately took action and started their own business.
It turns out that there is such a drink. Zhang Yongmin came up with the idea of a new Chinese-style sugar water. He combined the Cantonese desserts he tasted in the south, and went to the famous sugar water shops, and the five of them drank thousands of bowls of sugar water in two months. After many attempts, I finally made a bowl of pumpkin coconut milk sago dew. I also worked hard to find a master who specializes in sugar water in Shunde Town. It is truly in line with the traditional taste of Cantonese style.
Six tables work wonders.
In June 2017, it opened its first store in the most prosperous old town of Xiamen. The name is Gojo People Sugar Water Shop, which represents their five founders. During the half-month trial operation, the business was booming.
In the first month, six tables worked wonders, with daily sales reaching nearly 20,000. More than a thousand copies of the product were sold out in one day. The success of the first five-person sugar water shop gave Zhang Yonghui and his team four other people a shot in the arm, and they plan to spread the five-person sugar water all over the country.
I found that the business was booming, and the materials ** couldn't keep up at all. Some ingredients need to be boiled or cooled eight hours in advance. There is simply not enough material to meet the current sales volume. The five science and engineering departments have developed specialized machines that have used their knowledge of the sciences to greatly reduce the time spent preparing materials. In October of the same year, he saved enough funds to open the first 300-square-meter *** Wutiao people, and it is not difficult to develop the excellent taste and unique traditional taste. Today, Gojo has more than 500 stores worldwide. In order to improve the efficiency of stone preparation. Specially developed a mature first-chain system. There are nearly 70 semi-finished products and 13 domestic sub-warehouses, forming the first mature sugar water production line in China. Gojo people's innovation has always been on the way. Nowadays, a wider variety of sweet water types have been developed. For example, there are nearly 100 kinds of hot pot in sugar water, coconut bead jelly and so on. While selling sugar water, it is also inheriting Chinese culture. Constantly updating the taste, so that the Chinese diet beats other countries. Forming a new Chinese sugar water culture. In May 2019, Wutiaoren Xiaopu launched the popular product coconut pig jelly, which quickly became popular on the whole network, with a ** volume of up to 200 million. In October, we opened our first overseas store in Japan. The co-founder was invited by Tianjin Satellite TV to participate in "Entrepreneurial Chinese". In 2023, Wutiao Sweet Water Shop won the top 100 brand influence in 22023.
Gojo people aren't the only successful Chinese sweet soup shop. In the program, all investors are optimistic about the future development of Jianlu, hoping to help Jianlu maintain its first position in the sugar water industry. Mr. Xiong of Nengtu Capital said that he was very optimistic about Zou Qiaohong of Jianlu Sugar Water Shop. From 100 to 500, 500 to 1,000, and Jianlu is currently between 500 and 1,000, this process needs to accumulate more energy to expand the country. Continue to cultivate internal strength, solve the current problems one by one, and continue to maintain the leading position, Nengtu Capital Xiong is always very optimistic about Jian Lu, very potential, and very confident in Jian Lu.
Chinese sweet soup requires strict quality control, and it takes a lot of effort to achieve Chinese taste, and it takes a lot of effort to respect the taste of traditional food. There are many to the store but find that the taste is different from the taste tasted when I was a child, and then disappointed, I will directly lose the trust of consumers, the authentic taste will make customers linger repeatedly, the most important thing is the word of mouth, if it is not authentic enough, then it will only be eliminated by the competitive market, the popularity of Wutiao people's sugar water shop lies in his firm control of materials and management, for the local will usher in Wutiao people's sugar water, netizens are looking forward to medicine, cereals, skin care products, can also become sugar water materialsChinese sugar water shop focuses on traditional culture, combined with contemporary taste, comprehensively display, feel the charm of Chinese culture, sugar water is also in combination with the season, there are main products, more nutritional value, change the situation of fruit tea drinks, nearly 100 kinds of product materials, according to the most popular Cantonese sugar water, there are four main styles, including soup, paste, sand, pudding, boil sugar water, according to different ingredients, put in three different kinds of sugar, there are a lot of medicinal Ejiao, bird's nest, red dates and other healthy seasonal ingredients are included, ordinary people can also rewrite their lives, a new Chinese sugar water shop in Zhuhai business is booming, a year ago, she didn't dare to imagine that she would earn 100,000 a month, the proprietress specializes in learning Xi traditional Chinese medicine knowledge, making a healthy medicinal diet syrupToday again**but can't resist milk tea** Compared with the milk tea shop, flavor and other scientific and technological means, it is too healthy, and the main focus of modern people is a health preservation, spring yuba ginkgo barley dispels dampness and strengthens the spleen, summer kelp mung bean paste clears the heat and moistens the throat, autumn rock sugar, pear clear the lungs and throat in winter, ginger bean paste, rice balls warm the stomach and drive away cold, various seasonal materials are cleverly integrated into medicinal materials, add sago, taro, fruit dumplings and other materials to recombine and collide with different flavors, pick up a warm cup to soak wolfberry at a young age, the innovative taste is just about the same as the new Chinese taste, in line with people's double standards of health and nutrition, the test is not difficult to understand, the victory of Chinese sugar water has long been foreseenThe style of sugar water shop is out of place, the decoration of the unique tea culture brings a unique decoration design, it is very common to directly integrate the ancient elements, but in line with the modern aesthetics, it is necessary to combine the Chinese and Western styles, and the national style will be more suitable for the aesthetics of modern society, often the simpler the decoration, the more attractive consumers will change the background to too shallow, and the product will be written on the door curtain, so that the guests feel more traditional small inn atmosphere, Chinese red is one of the favorite of the Chinese people, the red lantern branches hang too much year, this lively atmosphere is a love to join in the fun, the Chinese people can not avoid the fresh and simple Mobao, when the door head, plus the brown door decoration, combined with the wooden hard decoration, after entering is a calm and indifferent feelingThere are many Internet celebrity stores of this style, many people want to go in to explore the store for this decoration, the Chinese sugar water shop has a lot to do, compared to the current milk tea powder brewed out of science and technology, the sugar water shop is a real thing, the founders combine nutrition and traditional culture to alleviate the fire, and at the same time, there is a fresh taste, bringing sweet sugar water happiness to our ordinary life, Chinese sugar water mainly mixes food according to the season, feels the soothing and quiet that slows down in the store, the Chinese culture is broad and profound, everyone who wants to open a Chinese sugar water shop has the characteristics that can be the main tradition, until now, the Chinese sugar water shop still has a lot of room for growth and market blanks, disclaimer, article description process**Du** on the Internet, this article aims to advocate positive social energy, no vulgarity and other bad, such as copyright or character infringement, please contact us in time, we will delete the content as soon as possible!If there is any doubt about the incident, it will be deleted or changed immediately after contact.