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With the increasing development of e-commerce platforms, many brands are facing the problem of unauthorized stores selling their products. These unauthorized stores not only sell branded products at low prices, but also may sell counterfeit products, which has a serious impact on the normal development of the brand.
How can we reverse this?Let me explain them to you one by one
1. The reasons for the brand to protect its rights
1.Protecting brand image: Unauthorized stores selling branded products can cause damage to brand image and cause consumers to distrust the brand.
2.Maintain market order: Unauthorized stores selling products at low prices may lead to market chaos and disrupt the normal market order.
3.Protecting the rights and interests of consumers: Unauthorized stores selling counterfeit products may cause damage to the rights and interests of consumers and affect brand reputation.
4.Prevent infringement: Unauthorized stores may infringe on the brand's intellectual property rights, such as misappropriation**, trademarks, etc., causing losses to the brand.
2. Tips for removing unauthorized Pinduoduo store product links
1.Collect evidence: Collect evidence of unauthorized stores selling branded products, including screenshots, transaction records, etc.
2.Complaints and reports: Submit a complaint to the Pinduoduo platform and attach relevant evidence to request the platform to remove the product links of unauthorized stores.
3.Lawyer's letter warning: Issued a warning to unauthorized stores through lawyer's letters, etc., requiring them to stop the infringement and remove product links.
4.Seek legal means: If the above measures are ineffective, you can consider resolving the dispute through legal means, such as suing the infringing party.
3. You can seek help from a rights protection company
1.Strong professionalism: The rights protection company has a professional rights protection team with rich experience and professional knowledge, which can provide a full range of rights protection services for brands.
2.High efficiency: Rights protection companies usually have efficient complaint handling processes and professional technical means, and can quickly remove product links from unauthorized stores.
3.Reduce costs: By protecting rights through rights protection companies, brands can save a lot of time and energy and reduce the cost of rights protection.
4.Protection of intellectual property rights: Rights protection companies can assist brands to protect intellectual property rights and prevent infringements.
Fourth, how to choose a suitable rights protection company?
1.Check the company's qualifications: Choose a qualified rights protection company to ensure that it has legal business qualifications and professional rights protection capabilities.
2.Understand the strength of the company: understand the scale, staffing, technical strength and other aspects of the rights protection company, and choose a strong company for cooperation.
3.View past cases: Learn about past success stories and customer reviews of rights enforcement companies to determine whether they can meet the rights protection needs of brands.
4.Signing a contract to clarify responsibilities: When signing a contract, it is necessary to clarify the rights and obligations of both parties to ensure that the service quality and effect of the rights protection company meet the requirements of the brand.