The significance of the specialized, special and new application
The application for specialization, refinement, special and new is an important way for the development of small and medium-sized enterprises, which is of great significance for improving the innovation ability and professional level of small and medium-sized enterprises, and promoting high-quality economic development and the construction of a new development pattern. Specialized and special new applications can help small and medium-sized enterprises achieve the following goals:
Access to policy support and preferential treatment. Specialized, special and new "little giant" enterprises can enjoy preferential tax treatment, financial subsidies, financial discounts, scientific and technological innovation, talent training, market development and other aspects of policy support and preferential treatment, so as to reduce operating costs and improve competitiveness.
Enhance innovation ability and professional level. The application for specialization, refinement, and innovation requires small and medium-sized enterprises to have strong innovation ability and professional level, including the market share of leading products, brand influence, technical level, quantity and quality of intellectual property rights, proportion of R&D investment, R&D institutions and platform construction, etc., so as to improve the core competitiveness and added value of small and medium-sized enterprises.
Expand market space and development potential. The application for specialization, refinement, and innovation can help small and medium-sized enterprises to deepen their market segments, create characteristic products and services, and meet the diversified and personalized needs of consumers, so as to expand market space and development potential. At the same time, the application for specialization, refinement, and innovation can also promote the cooperation between small and medium-sized enterprises and large enterprises, universities, scientific research institutes and other innovative entities, participate in the collaborative innovation of the industrial chain, and improve the overall level and efficiency of the industrial chain.
Criteria for specialization, refinement, and new applications
The criteria for the application of specialization, refinement, and innovation mainly include the following aspects:
The size of the enterprise. Small and medium-sized enterprises applying for specialized, special and new "little giant" enterprises shall comply with the provisions of the "Provisions on the Classification Standards for Small and Medium-sized Enterprises", that is, the standards for small and medium-sized enterprises divided according to indicators such as employees, operating income, and total assets.
Level of specialization. Small and medium-sized enterprises applying for specialized, special and new "little giant" enterprises should have a high level of specialization, that is, the leading products or services have a high market share and brand influence in the market segment, and have strong technical advantages and innovation capabilities.
Ability to innovate. Small and medium-sized enterprises applying for specialized, special and new "little giant" enterprises should have strong innovation capabilities, that is, they have effective intellectual property rights, and the quantity and quality of intellectual property rights have obvious advantages compared with the industry average, and the proportion of R&D investment in operating income is not lower than the industry average, and have R&D institutions and platforms, and use information systems to support core business.
Economic benefits. Small and medium-sized enterprises applying for specialized, special and new "little giant" enterprises should have good economic benefits, that is, the indicators of operating income, profit, tax and other indicators have obvious advantages compared with the industry average, and the asset-liability ratio is not higher than the industry average.
The process of applying for specialization, refinement, and innovation
The process of applying for specialization, refinement, and innovation mainly includes the following steps:
Enterprises self-declare. Eligible small and medium-sized enterprises can fill in the declaration**, upload relevant materials, and make independent declarations through the online platform for specialized, special and new applications.
Expert review. The review content includes the scale of the enterprise, the level of specialization, the innovation ability, the economic benefits, etc., and the review results are divided into three types: passed, corrected and not passed.
Public Announcement. Enterprises that have passed the review will be publicized on the online platform of the specialized, special and new application, and the publicity period is 10 working days, and they will accept supervision and feedback from all walks of life.
Confirmation of recognition. Enterprises that have no objection to the publicity will be issued a certificate of recognition by a professional institution as a specialized, special and new "little giant" enterprise, and confirm that they are recognized as a specialized, special and new "little giant" enterprise.
Dynamic management. The recognition of specialized, special and new "little giant" enterprises is valid for 3 years, during which annual reports and mid-term assessments are required to be carried out as required.
Precautions for specialized, special and new applications
The application for specialization, refinement, and innovation is a serious job, which requires small and medium-sized enterprises to take it seriously, abide by the rules, provide true, accurate and complete information and materials, and must not be fraudulent, otherwise they will bear the corresponding legal responsibility. The precautions for the application of specialization, refinement and innovation mainly include the following points:
Filing time. The application time for specialized, special and new applications is generally from January to March each year, and the specific time is subject to the announcement of the online platform of the specialized, special and new application, and will not be accepted after the deadline.
Application materials. The application materials for the application include the declaration**, the business license of the enterprise, the financial statements, the tax certificate, the intellectual property certificate, the R&D institution and the platform certificate, the information system certificate, etc., the specific materials are subject to the online platform of the specialized, special and new application, and the application materials need to be stamped with the official seal of the enterprise, and the paper version and electronic version must be provided.
Contents of the declaration. The specific content of the application shall be subject to the online platform of the application, and the content of the application shall be true, accurate and complete, and there shall be no falsehood, misleading or omission.
How to declare. The application method for specialized, special and new applications is online declaration and on-site submission, that is, the applicant enterprise needs to first apply online through the online platform of the specialized, special and new application, and then submit the paper version of the application materials to the place designated by the professional institution.
1. Standardized and timely.
Challenges and opportunities for specialized, specialized, and new applications
Specialized, refined, special and new applications are a policy that is conducive to the development of small and medium-sized enterprises, but there are also some challenges and opportunities. The challenges and opportunities of the application mainly include the following aspects:
Market competition. The application for specialization, specialization, and innovation can help small and medium-sized enterprises improve their specialization and innovation capabilities, but it also means that they will face more fierce market competition, especially from other specialized, specialized, and new "little giant" enterprises. Therefore, SMEs need to continuously optimize products and services, improve quality and efficiency, enhance customer satisfaction and loyalty, and consolidate and expand market share.
Policy Changes. With the national and local economic and social development and the development needs of small and medium-sized enterprises, the content, standards, processes, support and preferences of the policy may change. Therefore, small and medium-sized enterprises need to pay close attention to the dynamics of the policy, adjust the declaration and management strategy in time, and avoid the lag and failure of the policy.
Lack of resources. The application for specialization, refinement, and innovation requires small and medium-sized enterprises to invest a lot of manpower, material resources, financial resources and time to carry out declaration, review, publicity, identification, management, etc., which is a challenge for small and medium-sized enterprises with insufficient resources. Therefore, small and medium-sized enterprises need to rationally plan the allocation and use of resources, make full use of policy support and preferential treatment, broaden financing channels, reduce costs and improve efficiency.
Service Needs. The application for specialization, refinement, and innovation requires small and medium-sized enterprises to have a high level of specialization and innovation ability, which puts forward higher requirements for the service needs of small and medium-sized enterprises, including technical consultation, market research, intellectual property protection, R&D cooperation, talent training, etc. Therefore, SMEs need to find suitable service providers, establish long-term cooperative relationships, and improve the quality and effectiveness of services.
How enterprises should respond to specialized and special new applications
The application for specialization, refinement, and innovation is a policy conducive to the development of small and medium-sized enterprises, and it is also a challenge that needs to be actively addressed by small and medium-sized enterprises. How enterprises respond to the application of specialization, refinement and innovation is a question worth asking. This paper takes a consulting company as an example, combined with the customer cases served by the consulting company, and puts forward the following suggestions on how enterprises can respond to the application of specialization, refinement, and innovation:
Adhere to the professional development strategy, deeply cultivate the market segment, and enhance the market share and brand influence of leading products. The application for specialization, refinement, and innovation requires small and medium-sized enterprises to have a high level of specialization, that is, the leading product or service has a high market share and brand influence in the market segment, and has strong technical advantages and innovation capabilities. Therefore, small and medium-sized enterprises need to adhere to the professional development strategy, clarify their own positioning and advantages, choose their own market segments, deeply understand the needs and changes of the market, create characteristic products and services, enhance customer awareness and trust, increase customer stickiness and conversion, and enhance the market share and brand influence of leading products. For example, one of the service customers of the consulting company is a small and medium-sized enterprise specializing in smart home products, the company has clarified its own professional development strategy through the application of specialization, refinement and innovation, that is, with smart home as the leading product, intelligent security, intelligent lighting, intelligent control and other market segments, with intelligent cloud platform, intelligent voice, intelligent algorithm, etc. as technical advantages, with intelligent life, intelligent energy saving, With the brand concept of intelligent security, through continuous innovation and optimization, it has enhanced the market share and brand influence of smart home products, and has become a typical representative of specialized and new "little giant" enterprises.
Strengthen innovation capabilities and R&D investment, apply for effective intellectual property rights, establish R&D institutions and platforms, and use information systems to support core businesses. The application for specialization, refinement, and innovation requires small and medium-sized enterprises to have strong innovation capabilities, that is, they have effective intellectual property rights, and the quantity and quality of intellectual property rights have obvious advantages compared with the industry average, and the proportion of R&D investment in operating income is not lower than the industry average, and they have R&D institutions and platforms, and use information systems to support core business. Therefore, SMEs need to strengthen their innovation capabilities and R&D investment, apply for effective intellectual property rights, establish R&D institutions and platforms, and adopt information systems to support their core business. In this way, the core technology and intellectual property rights of small and medium-sized enterprises can be protected, the technical level and innovation efficiency of small and medium-sized enterprises can be improved, and the core competitiveness and added value of small and medium-sized enterprises can be enhanced. For example, one of the clients of the consulting company is a small and medium-sized enterprise specializing in biomedical products, which has strengthened its innovation ability and R&D investment, applied for effective intellectual property rights, established R&D institutions and platforms, adopted information systems to support its core business, and developed a series of biomedical products with independent intellectual property rights, such as anti-cancer drugs, antiviral drugs, Biochips have improved the technical level and innovation efficiency of biomedical products, enhanced the core competitiveness and added value of biomedical products, and become a typical representative of specialized and new "little giant" enterprises.
Standardize corporate governance, improve the management system, improve economic efficiency, and reduce the asset-liability ratio. The application for specialization, refinement, and innovation requires small and medium-sized enterprises to have good economic benefits, that is, the operating income, profit, tax and other indicators have obvious advantages compared with the industry average, and the asset-liability ratio is not higher than the industry average. Therefore, small and medium-sized enterprises need to standardize corporate governance, improve management systems, improve economic efficiency, and reduce asset-liability ratios. This can ensure the legal and compliant operation of small and medium-sized enterprises, improve the management level and efficiency of small and medium-sized enterprises, increase the income and profits of small and medium-sized enterprises, and reduce the risks and liabilities of small and medium-sized enterprises. For example, one of the service customers of the consulting company is a small and medium-sized enterprise specializing in environmental protection equipment, which has standardized corporate governance, improved the management system, improved economic efficiency, reduced the asset-liability ratio, and developed a series of environmental protection equipment with high efficiency and energy saving, low emission, intelligent control and other characteristics, such as sewage treatment equipment, solid waste treatment equipment, Air purification equipment, etc., has improved the management level and efficiency of environmental protection equipment, increased the income and profit of environmental protection equipment, reduced the risk and liability of environmental protection equipment, and has become a typical representative of specialized and new "little giant" enterprises.
Actively use policy support to broaden financing channels, strengthen innovative services, optimize public services, and participate in collaborative innovation in the industrial chain. The application for specialization, refinement, and special innovation can help small and medium-sized enterprises obtain policy support and preferential treatment, including tax incentives, financial subsidies, financial discounts, scientific and technological innovation, talent training, market development, etc., so as to reduce operating costs and improve competitiveness. Therefore, small and medium-sized enterprises need to actively use policy support, broaden financing channels, strengthen innovative services, optimize public services, and participate in collaborative innovation in the industrial chain. This can increase the capital of small and medium-sized enterprises, improve the financing ability of small and medium-sized enterprises, solve the financial difficulties of small and medium-sized enterprises, provide the innovation needs of small and medium-sized enterprises, improve the service level of small and medium-sized enterprises, promote the cooperation between small and medium-sized enterprises and other innovative subjects, and improve the overall level and efficiency of the industrial chain. For example, one of the service customers of the consulting company is a small and medium-sized enterprise specializing in new energy vehicles, which has developed a series of high-performance, low-carbon and intelligent new energy vehicles, such as electric vehicles, hybrid vehicles, hydrogen vehicles, etc., through specialized and special new applications, actively using policy support, broadening financing channels, strengthening innovative services, optimizing public services, and participating in collaborative innovation in the industrial chain. It has improved the financing ability of new energy vehicles, solved the financial difficulties of new energy vehicles, provided the innovation needs of new energy vehicles, improved the service level of new energy vehicles, promoted the cooperation between new energy vehicles and other innovative subjects, and improved the overall level and efficiency of the new energy vehicle industry chain.
Pay attention to summarizing experience, play an exemplary role, and promote the development of "specialized, special and new" small and medium-sized enterprises. The application for specialization, refinement, and innovation is a policy conducive to the development of small and medium-sized enterprises, and it is also a work that requires the joint participation of small and medium-sized enterprises. Therefore, small and medium-sized enterprises need to focus on summarizing experience, play an exemplary role, and promote the development of "specialized, special and new" small and medium-sized enterprises. In this way, we can improve the self-awareness and self-improvement of small and medium-sized enterprises, enhance the confidence and motivation of small and medium-sized enterprises, promote the exchange and interaction of small and medium-sized enterprises, form the joint force and synergy of small and medium-sized enterprises, promote the clustering and scale of small and medium-sized enterprises, and enhance the overall level and influence of small and medium-sized enterprises. For example, one of the service customers of the consulting company is a small and medium-sized enterprise specializing in education informatization, the enterprise through the application of specialization, refinement and innovation, pay attention to summarizing experience, play an exemplary role, promote the development of "specialized, special and new" small and medium-sized enterprise groups, and develop a series of educational informatization products with the characteristics of efficient interaction, intelligent assistance, personalized learning, etc., such as the first education platform, intelligent teaching system, The personalized learning system has improved the self-awareness and self-improvement of education informatization, enhanced the confidence and motivation of education informatization, promoted the exchange and interaction between education informatization and other innovative subjects, formed the joint force and synergy of education informatization, promoted the clustering and scale of education informatization, improved the overall level and influence of educational informatization, and became a typical representative of specialized and new "little giant" enterprises.
Conclusion
The application for specialization, refinement, and innovation is a policy conducive to the development of small and medium-sized enterprises, and it is also a challenge that needs to be actively addressed by small and medium-sized enterprises. Taking a consulting company as an example, this article analyzes the significance, standards, processes and precautions of specialized and special new applications, as well as the challenges and opportunities faced by specialized and special new applications. The article also combines the customer cases of consulting companies to understand how enterprises can respond to the application of specialization, refinement, and innovation, and puts forward the following suggestions: first, adhere to the professional development strategy, deeply cultivate the market segment, and enhance the market share and brand influence of leading products;The second is to strengthen innovation capabilities and R&D investment, apply for effective intellectual property rights, establish R&D institutions and platforms, and adopt information systems to support core business;The third is to standardize corporate governance, improve the management system, improve economic efficiency, and reduce the asset-liability ratioFourth, actively use policy support to broaden financing channels, strengthen innovative services, optimize public services, and participate in collaborative innovation in the industrial chainFifth, we should pay attention to summarizing experience, play an exemplary role, and promote the development of "specialized, special and new" small and medium-sized enterprises.