On December 18, the press conference of the "2023 China Food and Nutrition Development Report" and the China Food and Nutrition Innovation and Development Forum were held in Beijing. With the theme of "Strengthening Nutrition Orientation and Connecting the Food Industry Chain", this forum invited experts and business representatives to share the new trends, new trends and new achievements of food nutrition development, and the new path of nutrition and science and technology to help the development of the food industry, in order to meet the increasingly diversified food and nutrition needs of the people and promote people's life and health, build a communication platform for co-construction, sharing and conspiracy, and promote the high-quality development of food and nutrition.
Nutrition-oriented food systems transformation
This year, the first economic work conference emphasized the need to establish a big agriculture and big food concept, and build agriculture into a modern industry. This is a major deployment to promote the construction of an agricultural power, and it is also a strategic measure to accelerate the transformation of China's food system.
The new problems facing China's food system are that food production is over-dependent on arable land, food consumption is over-dependent on food, and there is insufficient support for diversified food production. Chen Mengshan, director of the National Food and Nutrition Advisory Committee, said that the production and supply of food, production and processing technology system, food production methods, and national dietary concepts do not meet the needs of consumption upgrading, which is the current challenge for the transformation of China's food system.
We feel full, but in fact, many nutrients are very low or unbalanced and insufficient, resulting in frequent problems in the body. Xu Jiao, director of the Nutrition Division of the Department of Food Safety Standards and Monitoring and Evaluation of the National Health Commission, explained at the forum that "hunger" was "** hunger", "adjusting the dietary structure to supplement the nutrients we need, which is a problem that major departments need to solve." ”
So how to pay more attention to food quality and nutritional security on the basis of ensuring the quantity and safety of China's food supply, and promote the transformation and upgrading of the food system?Chen Mengshan suggested that it is necessary to establish a policy system for big food, and promote the expansion of the policy system from grain to other big foods such as vegetables, fruits, poultry, meat, aquatic products, and dairyWe will vigorously support the innovation of nutritional breeding and nutritional technology, cultivate more new varieties of animals and plants with high nutrient density, and produce more high-quality agricultural products with special nutritional functionsPromote the research and development of nutritious food processing technology, improve the utilization level of nutrients in processed foods, and develop healthy foods with balanced nutrition, health care, and food and drug homologyStrengthen the construction of food nutrition system;Carry out food and nutrition education demonstration actions.
Fan Shenggen, Dean of the Institute of Global Food Economics and Policy of China Agricultural University, introduced the new forms and trends in the field of international food nutrition. He said that at the 2021 UN Food Systems Summit, more than 100 countries pledged to transform agrifood systems to help implement the 2030 Agenda for Sustainable Development and the 17 Sustainable Development Goals. "China has also actively made commitments to participate in relevant activities in the international community, and to bring China's case to the United Nations, so as to publicize China's practices and practices to the world. Fan Shenggen said that in the future, the transformation of China's agri-food system should be balanced and coordinated between multiple goals such as ensuring food capacity, sustainability, and improving nutrition, and ultimately achieve a win-win situation.
Strengthen food and nutrition innovation through scientific and technological research and development
According to the 2023 China Food and Nutrition Development Report, China's nutrition supply has continued to improve, and the per capita daily energy, protein and fat supply of Chinese residents has shown an increasing trend in the past five years. In 2022, among the edible food for consumption, the per capita daily supply of energy, protein and fat of animal food** among Chinese residents will be 822 respectively5 kcal, 634 grams and 551 gram.
To solve the problem of eating, the fundamental way out lies in science and technology. "The food industry should be guided by the big food concept, strive to achieve breakthroughs in the field of common key technologies, provide more scientific and technological support for the implementation of the big food concept, accelerate the construction of a diversified food supply system, and continue to provide help for the people's more nutritious and healthy life, so that the "Chinese rice bowl" will be more stable, better and healthier.
In 2022, China's per capita GDP reached 1270,000 US dollars, has initially entered the nutrition and health-oriented development stage. An Tai, director of the Nutrition and Metabolism Center of COFCO Nutrition and Health Research Institute, said that food and nutrition disciplines have shown a trend of intertwined development, and the interweaving of food nutrition, biotechnology, medical engineering and other related disciplines has also provided solutions for the development of global nutrition resources.
We provide related solutions in five aspects: functional nutrition, health nutrition, process nutrition, nutrition personalization and nutrition digital intelligence. Antai said that taking process nutrition as an example, the ancient method of peanut oil has adopted the processing technology of removing red coat in the process, which removes the bitter and astringent taste of peanut red coat, and can also reduce aflatoxin, reduce the risk of cancer, and make people's tables healthier.
Promoting the construction of regional nutrition innovation platforms will help promote the innovation and transformation of food safety and nutritional products. Tian Jianxin, deputy director of the Department of Food Safety Standards and Monitoring and Evaluation of the National Health Commission, believes that it is necessary to guide all localities to strengthen scientific and technological research according to the characteristics of regional food resources, according to the nutritional and health needs of the population, innovate nutrition maintenance and promotion technologies in food production and processing, support the research and development of nutritional products, and improve the nutrition and quality of food.
The innovation of food resources also requires multi-disciplinary, multi-field, and multi-subject collaborative innovation and joint exploration. "The development of new food resources requires a multi-party collaborative model, so that enterprises, scientific research institutions, and financial institutions involved in the development of new food resources can benefit from multiple dimensions. Sun Haiyun, project manager of the Center for Sustainable Future, said.
In the future, with the advent of the digital era, the development of the Internet, cloud computing, and AI technology will also add new possibilities to the field of food and nutrition. Antai said that the population can be segmented according to the health of the target population, and the macronutrients and micronutrients of the dishes can be calculated symmetrically through the digital platform, and relevant energy information and exercise suggestions can be provided, so that consumers' dietary behavior is more accurate and healthier.
Empower the development of the food industry with brand advantages
In today's competitive market environment, brand influence is crucial to the development and promotion of food resources. Giving full play to the advantages of the brand can give higher added value to food resources and improve market competitiveness, so as to achieve sustainable development.
From eating enough to eating healthy, people pay more attention to the pursuit of nutritious and healthy food. Han Yijun, a professor at China Agricultural University, said that in the era when everyone talks about nutrition and health, consumers expect food that meets the nutritional and health needs of the body, and a bridge is needed in the middle, that is, the brand. Brands can concretize dozens or hundreds of nutritional indicators to form products of a certain category and field that consumers can choose from, reducing the difficulty of consumers' selection.
The selection of national famous, special and excellent new agricultural products can bring nutritious and high-quality agricultural products to the people's table, which is conducive to improving the quality of agricultural products and the market competitiveness of agricultural products. "The national famous and high-quality new agricultural products can make full use of local resources and climate advantages, especially according to the needs of the market to develop local characteristics of the industry, the pursuit of safety, high quality, nutrition and health. Zhang Feng, director of the high-quality agricultural products development department of the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs, said that at present, the national famous and high-quality new agricultural products have reached 4,578, and 12,968 production and operation entities are recommended, and the products cover 31 provinces (autonomous regions and municipalities directly under the central government).
The key to rural revitalization is industrial revitalization, and industrial revitalization needs to be led by brand building. The regional public brand is composed of "origin name + category name", which is the result of long-term development under certain conditions. Zhao Zhenzhou, chairman of the correct agricultural brand management agency, said: "At present, the regional public brand has a weak sense of brand building, serious homogenization, and insufficient promotion and protection. It is necessary to clarify the core interests and services of the brand, pay attention to factors such as brand name, packaging design, quality level and brand extension, and further improve the level of the entire industry through brand empowerment. ”
For the building of regional public brands, Gao Ying, a researcher at the National Agricultural Market Research Center, believes that it is necessary to pay attention to distinguishing the relationship between regional public brands and deep-processed food brands, and the first department should strengthen the support for brand operators. At the same time, brand building should also be adjusted in a timely manner according to the changes in consumer demand.
Author: Farmer**, China Rural Network Reporter Li Liying Zhao Bowen
*:Farmer**.
Producer: Gao Ya Editor: Du Juan.