SAIC GM Wuling, bit by bit accumulation to achieve an upward brand

Mondo Cars Updated on 2024-01-29

SAIC-GM-Wuling has made rapid progress in recent years, with the sales of a single new energy model exceeding one million, the first place in the value retention rate of Chinese brands, the construction of a new native new energy architecture, and the Wuling Shenlian battery has won the national authoritative quality certification. In fact, the reason why Wuling Motors has been able to accumulate in recent years is mainly due to the technical accumulation that the company has been doing over the years, and the upward development of the brand is driven by technological iteration.

SAIC-GM-Wuling's investment in technology, especially in new energy vehicles, can be said to be regardless of the cost, spending 10.2 billion yuan to establish a new energy laboratory in Guangxi, which has 18 sub-laboratories, successfully covering 90% of user scenarios, integrating 8 academician teams and 9 well-known universities in the country, forming a national R&D and manufacturing strengthInvesting 2 billion yuan to build a new native new energy architecture, more than 27 million user reputations, the safety performance of "one million zero spontaneous combustion", and "one million as one" quality intelligent manufacturing are all inseparable from the support of new energy architecture.

Wuling is currently doing, the layout of the future development strategy is the "125" project, that is, "one laboratory, two million product groups, five tens of billions of industrial chains" new energy development strategy, it can be said that this project from the top-level design, scale products, ecological clusters, to achieve the whole chain of new energy and derivative industry independence.

Therefore, the explosive products brought by Wuling Motors over the years are essentially the demonstration of the accumulation of the company's technical strength to a certain extent. In terms of new energy, the penetration rate of Wuling Hongguang MINIEV in the mini vehicle market has reached 442%, vehicle sales have repeatedly surpassed Tesla, with cumulative sales exceeding one million;Wuling Binguo has achieved an average monthly sales volume of 20,000+ in about half a year after its launch, and the cumulative sales volume has reached 180,000;The Wuling Air EV became the official model of the G20 and was launched in Vietnam.

In terms of passenger cars, Wuling Capgemini, Wuling Xingchen, Wuling Jiachen, and "super A-class family car" Wuling Xingguang and other hybrid models have also formed the product moment of hybrid models. It can be seen that in the field of new energy and hybrid, SAIC-GM-Wuling has achieved outstanding results in the industry through the first-mover advantage of advance layout.

Now SAIC-GM-Wuling has successfully gone out of China, participated in the formulation of new energy vehicle industry standards, and for the first time written Chinese standards into the United Nations regulations UNECE, and now Wuling Motors has established its own brand influence in the world.

Related Pages