With the recovery of the cultural tourism industry in 2023, people's sharing of travel experiences and the output of cultural tourism content have also shown a significant growth trend.
The popularity and influence of social networking, as well as people's pursuit of social satisfaction and identity, have made people more willing to share their travel experiences and observations, while also providing others with a reference for travel destinations and itinerary planning.
The content platform has become an important position for users to obtain tourism information and decision-making reference!
For the new generation of consumers, the appeal of traditional travel marketing methods is gradually decreasing, while online live sharing and experiential word-of-mouth marketing methods are becoming more and more popular.
As an important part of the Internet, content platforms provide users with massive and diverse content and provide personalized recommendations based on their interests, behaviors, and needs.
This personalized recommendation enables users to find content they are interested in more accurately, making it more efficient for users to obtain information.
Marketing upgrade, the cultural tourism industry into 30 Content Operation Era!
In the development process of the cultural tourism industry, in the early stage, it mainly relied on its own superior resources to publicize, and entered 2After the era, it will provide the tourism value and services of the itinerary through the development of theme parks, resorts, etc.
At present, the content operation model based on short ** and live broadcast has become an important part of the publicity of the cultural tourism industry, and it is also the only way for the transformation and upgrading of the cultural tourism industry.
Multiple forces work together to create a cultural tourism content ecology!
In the process of jointly building a cultural and tourism content ecology, a mutually promoting and interdependent relationship has been formed between ordinary users, talents, platforms, tourism enterprises, and **.
The construction of this kind of cultural tourism content ecology will help achieve a win-win situation for all parties, and also help enhance the competitiveness and innovation of the entire tourism industry, and promote the high-quality development of the tourism industry.
Since the beginning of this year, the asset-light city that never sleeps has set off a boom across the country, and it has attracted a large number of tourists through social networking and excellent content output, and the new marketing method has also catered to the personalized needs of Internet users, and has also become an important way for the asset-light city to get out of the circle.
In the current era, only by keeping up with the trend of the times, catering to the needs of the audience, and collaborating with multiple parties, can we make more achievements in the iteration and innovation of the city that never sleeps.
2023 Annual Stocktake