Article** Huaizuo.
Recently, Dongfang Selection and Dong Yuhui have been in an uproar, and since the "small composition incident", the internal contradictions of the company have also been moved to the table, which has attracted the attention of the majority of netizens.
In my opinion, the "small essay incident" is just an introduction, and it doesn't matter whether it is your own reply or someone supporting it later. The key contradiction isThe contradiction between top talent and the overall interests of the company。This contradiction naturally exists, and an outbreak is a possibility, so another key lies in how to deal with the contradiction.
Let's start with a brief recap of events.
A few days ago, on December 8, Dongfang Selection opened a three-day "Jilin Tour". Like previous activities in other places, in the warm-up**, Dong Yuhui read a paragraph about Jilin, which was wonderful, beautiful, and heartfelt, and received another wave of praise. It's nothing to be reasonable here, it was like this in the past, netizens who like Dong Yuhui also like this style.
But what happened next was beyond people's expectations. Under the official account of Dongfang Selection, there is a direct statement, saying that such a wonderful little essay is the credit of the team, and thank you for your like, we will continue to work hard.
Looking at this format of self-questioning and self-answering, it belongs to active play, and it should also be designed.
What's even more unexpected is still to come, on the evening of the 12th, Sun Dongxu, CEO of Dongfang Selection, responded in a meeting in the live broadcast room, summarized and qualitatively characterized the incident, criticized the team, saying that the work was emotional and the communication method was inappropriate, but at the same time, he also said that the company did not treat Dong Yuhui badly, and also mentioned the salary level that Dong Yuhui could achieve.
Holding a meeting in the live broadcast room, this kind of operation is indeed rare, and at the same time, several of his speaking points have also caused another round of heated discussions among netizens.
Dong Yuhui also dedicated himself that night, explaining the matter in a joking way, he said: "I claimed to know the business very well and replied to Hu in the comment area, which caused many friends to feel uncomfortable, and I sued Mr. Yu directly." He asked me to communicate directly with Dongfang Xiaosun, not too polite. We had a very heated conversation tonight, and we probably drank several jugs of wine. ”
Talking like this in ordinary life means that you want to turn the page, but Dongfang Selection didn't buy it and continued to speak in the comment area. (as shown below).
After that, everyone basically understands it, and it is still fermenting.
Now, a few of my personal reflections.
1. Let's start with a little story
In "Water Margin", Song Jiang did not go to Liangshan before, and his strength was not strong and the scale was not large. But when Chao Gai took people to Jiangzhou to rob the law field and save Song Jiang, the scale of Liangshan expanded more and more, and its strength was visible to the naked eye. Every time something happened, Song Jiang would take the initiative to invite Ying and take his brothers down the mountain, and after he succeeded, he was often able to collect a group of people and materials.
After a long time, people only knew Song Jiang, not Chao Gai, and people came up to the mountain to send things, and they also gave Song Jiang by name. Chao Gai was not angry, he was very angry, and the way he vented his anger was not to tear his face directly with Song Jiang, but to insist on hitting Zengtou City. Song Jiang persuaded him, but he didn't persuade him, Chao Gai had to go if he wanted to die or live, but when he went, he lost his life directly.
The above is the description in **. Through this story, in fact, we can also guess that before Chao Gai went down the mountain, there was already a deep contradiction between him and Song Jiang. As the number one leader of Liangshan, the limelight was all stolen by the second-in-command, and he was like nothing, and the more he thought about it, the more angry he became.
*'s way to deal with it is to write Chao Gai to death to avoid more cruel and bloody infighting. So let's change the angle, if Chao Gai is not dead, what will happen between him and Song Jiang?Various historical scenes also give us answers, contradictions erupt, others take sides, and infighting. In the end, Song Jiang probably won, because he had many people under him, and Wu Yong also took refuge in him.
In a group, if a person is not the boss, but his ability is too strong and his achievements are too dazzling, there will be contradictions between him and the boss (or the upper organization). You are so strong, the boss will inevitably be suspicious, worried, feel that he is not strong enough, and he will not sleep well at night.
Of course, the way to deal with it is also different for people, some bosses can deal with it well, can tolerate it, can control it, some directly tear their faces, and the birds hide their bows, and some are driven down.
Let's talk about a classic story. In "Journey to the West", Tang Seng has been suppressing Sun Wukong in the early stage, scolding a few words when he has nothing to do, teaming up with Zhu Bajie to suppress Sun Wukong, or reciting the mantra when he has the opportunity. Sun Wukong was driven away twice, the first time was invited by Zhu Bajie, and the second time was when the big boss Rulai came forward in person and promised great benefits (Sun Wukong can become a Buddha in the future), so that the contradiction was suppressed.
Where there are people, there are rivers and lakes, and the rivers and lakes are not fighting and killing, but human feelings. This sophistication is not a gift, but a variety of light and dark games around human nature.
2. The speech is just the fuse
It's rare for an official account to speak directly with emotions, and if it's a completely personal act, it may be another temporary worker routine that we've seen a lot. According to my estimate, I should have spoken first, tried the water, but as soon as I entered the water, it caused a big wave, and then continued to speak, causing a tsunami.
No one expected the current result, and the best tide makers could not figure out the true power of the waves, because no matter how powerful people were, they could only take advantage of the situation, but could not completely control the general trend. So the few speeches I watched, layer by layer, there was a sense of temptation, and I was also trying to restrain myself, and the use of emojis was also trying to organize the language to make it more understated. But the waves don't play with you like that.
After the scene was a little out of control, Xiao Sun came forward, the purpose should be to control the scene, but the effect was even worse, coupled with the "open" speech later, which directly detonated the Internet.
Probably they don't understand,Many people don't like Dongfang Selection, but like Dong Yuhui. People like Dong Yuhui, love Wu and Wu, and like Oriental Selection. Just like I bought some corn at the time, in fact, for a rough man like me, I can eat whichever house, let's just watch the live broadcast and be impressed, and place an order directly.
When I was a child, I watched "Journey to the West", to tell you the truth, I believe that many people like me like Sun Wukong, and what they want to see is his ability to subdue demons and eliminate demons, not to see what scriptures he got in the end. Seriously, the last episode is my least favorite. If there is no Monkey King in the scripture-learning team, or Tang Seng drives Sun Wukong away, Sun Wukong will not return, believe it or not, many people will not watch it at that time, scold Tang Seng angrily, and scold him once.
The plot direction is that Sun Wukong was invited back.
3. The contradiction between top talents and group interests
Dongfang Selection and Dong Yuhui are actually a relationship of mutual achievement. After the fire, Dong Yuhui's influence became more and more great. But as I mentioned above, the stronger your ability, the greater your influence on the company, on the one hand, it will cause envy and hatred, on the other hand, the upper echelons must also want to bloom more, and do not want to bet all the treasure on one person.
Betting on a single point, there is no sense of security
It's hard to get along with people, not to mention the distance, let's talk about people who are a little closer, tooI hope you're doing well, but I don't want you to be doing particularly well, and I don't want you to be better than them. In fact, in this world, people who really want us to live well can be counted with one hand. Many people are polite on the surface and squirt violently behind their backs. This is still one-on-one, what about replacing it with one-to-many?The principle is the same, the effect is doubled.
Standing at the top of the group, the favorite employees are capable and obedient, and the least disliked are those who are incompetent and disobedient. But the ability of the staff, especially the top ability, people have many opportunities, the industry is famous, not easy to manage, even if they don't say anything, it is also a threat to the upper level;And those who are particularly easy to manage are often not very capable.
Is there a situation where you are super capable but have a full sense of trust?There are also Liu Bei's second and third brothers, in terms of ability, they are all the masters of the general rank among the ten thousand armies. What are you doing?In fact, it is this ritual that is used to create a relationship that mimics blood. So from ancient times to the present, it is not a family, and if you want to build a strong relationship, you must either worship, marriage, or the four irons.
It is understandable that the company wants to gradually weaken Dong Yuhui's influence, or wants to achieve a situation where a hundred flowers bloom in the future. But the way of dealing with it is very critical, especially the main business is live broadcast sales, which is different from companies that deal with their own affairs behind closed doors, a small action can cause big waves.
Therefore, similar contradictions are very common, but the times are different, the forms are different, and the impact is different.
This year, I also paid attention to the contradictions between Yeqiudi Company and the masters, and the specific contradictions were different, but at that time, it also caused an uproar on the Internet. This shows that those who rely on traffic to do business, no matter what kind of business, traffic is the foundation and the key, but it may also be the tide of backflow. Companies need to be cautious in dealing with relationships with top talent.
4, will Dong Yuhui go back?
Dong Yuhui may or may not go back in the short term, but in the long run, he should leave.
Because of thisThe underlying contradiction has always existed, and it's all on the bright side, even if you can go back, as long as you are not the leader, the contradiction will not disappear. Just like Li Er in the Tang Dynasty, even if the official seal reaches the best, if it is not the real number one, it does not mean much to him, because the position is already there, the contradiction is there, and everyone is not blind.
Sun Wukong was driven away for the first time, what did he do?He complained to the Dragon King first, and then returned to Huaguo Mountain. So Dong Yuhui at this stage, it's good to rest and rest, and then wait and see. He doesn't need to be in a hurry, and he doesn't have to say too much, others will be in a hurry, so we will also wait and see, and things will definitely develop and change further.
The world is bustling, all for profit, everywhere is trade-offs, everywhere is a game.