The winter clothes circle is really lively!In the current fashion circle, not only "Canada goose" swept in, but also "strong army" such as jackets, cotton clothes, and military coats are seizing the market.
In the end, can domestic down jackets emerge in this battle?The domestic down jacket priced at 7,800 yuan is indeed eye-catching, but the sales volume is not satisfactory. Well, it seems that consumers' acceptance of high-end domestic down jackets remains to be further observed.
Of course, I will also talk about the ** problem of down jackets. Aside from the difference in the filling of the down, there is not much difference in the production of fabrics and accessories. Therefore, in the face of more than 2,000 yuan of down jackets, everyone's willingness to buy may be different. Some people think that it is expensive, and some people pay more attention to the brand, functionality and comfort of the product.
However, if domestic down jackets want to move towards high-end, they also need to increase technology research and development and design innovation. By improving the functionality, fashion and comfort of the product, and increasing the added value of the product, it can also help break the stereotype of consumers about domestic brands. If you want to become the choice of "street wear", you also need to meet the needs of consumers, and increasing sales is the best proof of "high-end".
All in all, although domestic down jackets are facing competition from imported brands and other clothing categories, the market potential is still huge. It is hoped that domestic down jacket brands can seize the opportunity, continue to improve quality, and create more products that consumers will pay for. Winter is a season without "snowflakes", so let the domestic down jacket shine in the cold winter. The sales volume of down jackets of 7,800 yuan is only in single digits