With the acceleration of the pace of modern life and the increase of work pressure, the food delivery industry has developed rapidly in the past few years. Data shows that the size of China's food delivery market reached 11 trillion yuan, with a compound growth rate of more than 20%, and the scale of takeaway users has also reached 5200 million people. Especially for young people, takeaway provides them with an efficient way to solve catering problems, so that they can enjoy food at work or at home, and meet the convenient needs of work and life. The rise of takeaway not only brings convenience, but also provides more business opportunities for catering businesses, promoting the growth of the takeaway market.
However, with the improvement of consumers' requirements for food safety, taste and nutrition, the food delivery industry is also facing some problems and challenges. For example, there are potential risks and hidden dangers in these links, such as the hygiene problems of restaurants and the detailed control of delivery staff. Consumers are beginning to shift to healthier, safer, and more cost-effective options, placing higher demands on the food delivery industry. In this context, a new industry is accelerating its breakthrough and has the potential to replace food delivery as a new trend.
As an emerging industry, prefabricated food has brought unprecedented convenience to takeaway businesses. Merchants only need to heat the prefabricated cooking packets, simply package them, and hand them over to the riders for delivery, which greatly shortens the meal delivery time and improves work efficiency. The preparation process of pre-made dishes uses advanced processing technology to refine the ingredients and add the necessary preservatives to keep the food fresh and hygienic. After consumers buy it, they only need to cook it simply before they can eat it. This efficient and convenient way is in line with modern people's pursuit of high efficiency and convenience, so it is very popular.
Compared with traditional takeaways, pre-made dishes pay more attention to the quality and freshness of ingredients. Careful processing and preservation measures in the production process ensure the nutrition and taste of the food. In contrast, some takeaway restaurants may not be able to effectively control the quality of ingredients due to their busyness and high demand. As a result, pre-made dishes have significant advantages in terms of food safety and quality, which is one of the possibilities for it to become an alternative to takeaway.
According to the data, the scale of China's prefabricated vegetable market will reach 419.6 billion yuan in 2022, a year-on-year increase of 213%。The coverage of the prefabricated vegetable market continues to expand and develop rapidly. In recent years, some prefabricated food manufacturers have begun to carry out branding strategies, and more and more prefabricated food products have appeared on e-commerce platforms. Some well-known enterprises, such as Juewei Food and Qianwei Central Kitchen, use advanced prefabrication technology and production technology to actively expand the market to the whole country, and even enter the campus. The capital market has also shown strong interest and support for the prefabricated food industry.
The rapid development of the prefabricated food market and the trend of branding provide the possibility for it to replace the food delivery industry. As consumers pay more attention to food safety and quality, prefabricated dishes have greater market potential as a more convenient and controllable choice. If the public gradually accepts and chooses pre-made dishes, the food delivery industry may face transformation and challenges. This has also led to people's thinking about the changes in living habits and the prospects of the food delivery business.
Judging from the current market situation and consumer demand, the prefabricated food industry is expected to gradually replace the takeaway industry as a new trend. The efficiency and convenience of prefabricated dishes, as well as the guarantee of food safety and quality, meet the needs of modern life. However, the prepared food industry still needs to solve some problems, such as how to maintain the taste and nutrition of food, how to meet the taste needs of different consumers, etc. The development of prefabricated dishes also requires continuous innovation and branding strategies to improve market competitiveness. In addition, as consumers pursue healthy eating, the market for organic and green foods is also worth paying attention to, which may have an impact on the prepared food market.
Personally, I believe that the rise and development of the prepared food industry is in response to social changes and consumer needs. The food market we live in is constantly evolving, and so is the relationship between supply and demand. For more efficient, convenient and fast options, consumers will naturally be more inclined to choose pre-made dishes. However, this does not mean that the food delivery industry will disappear completely, as all walks of life will need to constantly adapt to the needs of the market and consumers. Whether it's takeaway or pre-made dishes, businesses that can meet consumer demand and remain innovative will survive and thrive in the market. For me personally, I will choose the right way to eat according to my actual situation, whether it is takeaway or pre-made dishes, it depends on my needs and preferences at that time.