With the popularity of the internet and the ever-changing needs of consumers, the brick-and-mortar industry is facing unprecedented challenges. In response to these challenges, many brands have begun to experiment with new business models, among which the shared store model has received a lot of attention.
The shared store model is an innovative business model that realizes resource sharing, risk sharing, customer sharing and revenue sharing through cooperation between multiple stores or partners. This model can help the real industry reduce costs, improve resource efficiency, expand market channels and improve profitability.
The shared store model, also known as "shared shareholders", is a new partnership mechanismthrough new ways of thinking, ways and systems. Attract people with resources and ability to share and cooperate together, and convert them into dividend shareholders of the store.
What is a shared store?
Shared stores can solve the problem of low resource utilization rate and waste of personal resources in offline stores. Because offline stores generally have the problem of insufficient customers and idle resources, but they need to pay fixed expenses for employee salaries, rent, water and electricity, etc., and many individuals have certain contacts and small idle funds. This model solves all of these problems at the same time.
Different from the traditional form of shareholding partnership, shareholders only participate in dividends and do not participate in management, so as to avoid the chaos of multi-head management.
Advantages of shared stores:
For customers, network resources can be realized, investment can be made at low cost and low risk, asset appreciation can be realized, and shareholder privileges can also be enjoyed.
For stores, in the early stage, by raising funds, reducing financial pressure, returning consumption, locking in accurate customers, increasing customer sources, and shareholders driving performance, we can achieve a win-win situation.
So, how to carry out a shared store?
When introducing the shared store model, merchants need to choose the appropriate cooperation method. Common cooperation methods include crowdfunding, opening stores, brand alliances, etc. Merchants can choose the appropriate cooperation method according to their own situation and needs. At the same time, when choosing a cooperation method, merchants need to consider the following aspects: the credibility of the partner, the sustainability and long-term nature of the cooperation method, and the resources and support that the partner can provide.
When it comes to running a business, merchants need to develop a sound marketing strategy and operational plan to attract potential customers and increase sales. At the same time, merchants also need to establish a good cooperative relationship with partners to jointly develop sales strategies and promotion plans. In addition, merchants also need to establish a sound after-sales service system to improve customer satisfaction and loyalty.
In the shared store model, the profit sharing mechanism is a key part. Merchants need to agree with partners on a reasonable profit sharing ratio and method to ensure that both parties can obtain reasonable benefits. At the same time, merchants also need to establish a sound financial accounting system to ensure the accuracy and transparency of profit distribution. In addition, merchants also need to establish a good communication and collaboration mechanism with partners to solve problems and disputes in a timely manner.
Here's an example:
Recruit 20** East, each person consumes 1,000 yuan per year, you can get 20,000 yuan here, and you can get 600,000 yuan for every ** East introduces 30 customers. Increasing the number of customers to 620 can drive the performance of 620,000 yuan, and the income is still very considerable.
Shareholders will participate in the mode will generate exclusive membership cards, stores will give coupons, with coupons to establish a relationship chain, after the generation of consumption can get a bonus, can also be shared with employees, the more shared, the richer.
To sum up, the shared store model increases the number of customers, improves the accuracy and conversion of customers, stimulates the enthusiasm of shareholders and employees with the mechanism of the model, reduces the cost of promotion, and reduces the financial pressure and risk.
In the shared store model, risk control is equally important. Merchants need to work with partners to formulate risk control measures and response plans to ensure that problems can be solved in a timely and effective manner. At the same time, merchants also need to establish a sound risk early warning mechanism and countermeasures to avoid the expansion of risks and the increase of losses. In addition, merchants also need to establish a good relationship of trust and communication mechanism with partners to jointly respond to market changes and challenges.
The shared store model requires continuous innovation to maintain its competitiveness and vitality. Merchants need to constantly explore new business models and ways to play to meet the needs of consumers and changes in the market. At the same time, merchants also need to work with partners to develop new products and services to improve brand influence and market competitiveness. In addition, businesses also need to establish a sound learning Xi and innovation mechanism to continuously improve their professional quality and management capabilities.
In short, the shared store model is an innovative business model that brings more value and choices to the real industry through resource sharing, risk sharing, customer sharing, and revenue sharing. When playing with the shared store model, merchants need to determine the appropriate way of cooperation, carry out reasonable business, formulate a reasonable profit sharing mechanism, strengthen risk control and continue to innovate to maintain their competitiveness and vitality. Only in this way can we achieve a win-win situation and create more commercial and social value in the sharing economy