Why is it that in the Chinese market, brands or models that boast of chassis handling often fail to succeed?In order to win the favor of consumers, should car companies pay more attention to the promotion and optimization of the chassis?
Recently, with the performance of brands such as PSA and Subaru in the Chinese market, people have begun to question whether the future prospects of brands or models that boast chassis handling in the Chinese market are worrying. PSA once boasted of its chassis performance with its magic carpet hydraulic suspension technology, but faced an exit in the Chinese market.
Each of Subaru's models has a high level of playability in terms of chassis handling, but Subaru's development in China is not satisfactory. The chassis of the BMW 3 Series, Skoda Passat B6 and other models were considered to perform well at the time, but for some reasons they failed to achieve the desired market performance.
These cases can't help but make people think, is the chassis really so important in the Chinese market?Or is there a deviation in the market's perception of chassis performance?In the past, it was widely believed that the chassis of domestic cars did not perform well, but is this statement tenable?
In fact, many people simply can't accurately judge the performance of the chassis, and their opinions are often limited by the evaluation of ** and car critics. Due to the high cost of chassis tuning and the effect takes time to appear, many domestic car companies are not willing to put too much effort into the chassis, and prefer to make a fuss about the vehicle configuration.
In the eyes of consumers, large screens, panoramic sunroofs and other configurations are often more attractive, and in comparison, chassis performance is likely to be ignored. In the face of this situation, how should car companies choose?Will we continue to invest resources in the development and promotion of the chassis, or will we focus more on vehicle configuration?I believe this is a question that every brand needs to think about.
Perhaps for the Chinese market, car companies can focus on improving the comfort and stability of the chassis, especially for the driving Xi of domestic consumers. In addition, car companies also need to have a clear understanding and planning for the cost of chassis optimization and the changes in market perception.
On the consumer side, we should also be more rational about the chassis. As car buyers, we should pay more attention to the overall performance and adaptability of the vehicle, rather than pursuing a specific configuration or performance. At the same time, we should have a deeper understanding of chassis performance, rather than just a superficial concept.
Finally, I would like to ask readers what do you look for more in your vehicle purchaseDo you think chassis performance is crucial for a car?We look forward to your comments and sharing.