Introduction: Every year during the Mid-Autumn Festival, the moon cake market is always lively, and all kinds of moon cakes compete for beauty, however, among them, Wuren moon cakes have become the object of many consumers' complaints. What is the reason why Wuren mooncakes have become the target of public criticism?This article will reveal the reasons behind the five kernel mooncakes being complained about.
1. Taste controversy
Five-kernel mooncakes, as the name suggests, are mooncakes made with five kinds of kernels as the main raw materials. The five kernels are: walnut kernels, almond kernels, peanut kernels, melon seed kernels, and sesame kernels. However, it is this unique combination of tastes that makes the reputation of five-kernel mooncakes among consumers show a polarized trend.
Some consumers believe that five-kernel mooncakes are rich in taste, layered, and full of nutty aroma, which can be called delicious. However, another part of consumers said that the taste of five-kernel mooncakes is too complicated, and the flavors of various kernels are intertwined, which is unacceptable. Young people, in particular, are more inclined to mooncakes with a simpler taste, such as lotus paste and bean paste.
Second, the first factor
Compared with other flavors of moon cakes, the ** of five-kernel moon cakes is generally higher. This is mainly due to the high cost of material selection, and the nuts used in five-kernel mooncakes are all high-quality varieties, which are naturally expensive. In addition, the production process of five-kernel mooncakes is also more complicated, requiring multiple processes and high labor costs.
Many consumers said that although the five-kernel mooncake has a unique taste, the excessively high ** is prohibitive. In the market, consumers are more willing to choose more popular varieties of moon cakes at the same price. Therefore, ** has also become an important reason why five-kernel moon cakes have been complained about.
3. Packaging and marketing
In modern society, packaging and marketing are essential for the sale of products. However, the performance of five-kernel mooncakes in this regard does not seem to be satisfactory. Compared with other mooncake brands, the packaging of Wuren mooncakes is relatively simple and unattractive. In terms of marketing strategy, Wuren mooncakes do not seem to have much action, and it is difficult to attract the attention of consumers.
IV. Conclusion
The reason why five-kernel moon cakes are complained about is that many reasons such as taste, packaging and marketing cannot be ignored. However, this does not mean that there is no market for five-kernel mooncakes. On the contrary, the unique taste and nutritional value of five-kernel mooncakes are still loved by some consumers. For the producers of five-kernel mooncakes, how to improve the taste, reduce costs, optimize the packaging and marketing strategy will be the key to their future development.
Gastronomy