With the rapid development of mobile Internet, short platforms have become an indispensable and important part of most people's lives. Among the many short ** platforms, Douyin has become a popular platform for brands to rush into with its huge user base and strong social influence, and Douyin SEO has also become a hot topic that has attracted much attention. Today, I will talk to you in detail about the ranking rules of Douyin SEO.
What may be different from everyone's usual impression is that the ranking rules of Douyin SEO can actually be divided into two parts: "ranking rules in the account dimension" and "ranking rules in the content dimension".
Ranking rules at the account level
Account verticality
The so-called verticality of the account refers to whether the positioning of the account is accurate and specific, and whether the output content is focused on a certain field. Each account of Douyin has its own label, and the verticality of the account refers to the positioning of Douyin's own account, so that users with needs can find you as soon as possible. No matter which platform it is, the accounts with high verticality will be ranked first on the keyword search and display results page, so as to bring a good experience to users. Other things being equal, the Douyin platform is definitely willing to put a dedicated account first, which is conducive to the user's entire search experience.
The number of followers on the account
The number of followers of the account represents the popularity of the account, reflects the popularity of the account, and also reflects the viscosity of the account.
The quality of the account's work
The quality of the works published by Douyin has a very important impact on the weight of the Douyin account. If you want to do a good job in Douyin SEO, you must do a good job in the quality of the work, the better the quality of the work, the higher the weight of its account.
The number of works on the account
The number of works affects the account's satisfaction with user needs, and at the same time, Douyin is a content platform, and whoever can provide more high-quality content, the more willing the platform is to give traffic to whom.
The number of likes on the account
The number of likes on the account is the sum of the likes of all works, which to a certain extent reflects the degree to which the account is loved by users, and is a reflection of the weight of the account.
The activity of the account
A good account should be active every day, and accounts with high activity are also easy to increase the weight of the account, and then improve the ranking of publishing short **.
ContentsDimensionsranking rules
The satisfaction of the needs of the content
The demand here refers to the user's search needs, such as your ** content not only meets the user's search needs, but also has other gains, which greatly improves the possibility of search rankings. To do a good job in Douyin SEO, you must do a good job in the quality of short ** content, the content cannot meet the needs of users, and users will naturally not be able to retain it, which will lead to a decrease in the ** completion rate, which will lead to the downgrading of the account.
The relevance of the content to the target keyword
Content matching is the basic requirement for publishing short **, and the main content matching here includes the title, description, cover, tags, etc. of short **. Douyin's crawlers generally identify the topic of ** through the following aspects, and then see whether the topic matches the search keyword and the degree of matching.
1) Whether the cover has a target keyword;
2) Whether the title has a target keyword;
3) Whether there is a text description, and whether there are target keywords in the text description;
4) Whether there is a target keyword in the tag. The higher the match, the better the keyword will rank for the user's search intent.
Mastering the ranking rules of Douyin SEO and implementing effective optimization strategies can help brands gain more ** and attention on the Douyin platform, expand their influence, and attract more audiences.