Huawei's smart car business has a strong momentum of development and has been welcomed by consumers. withHuaweiWith the opening of the smart car business, thousands of stores have expanded their scale and openedCarsBusiness. In addition, withCheryJACwithBAICand other cooperative Zhijie series models will also soon be presented to the publicHuaweiwith traditionCarsThe strength of the manufacturer's cooperation. It is reported thatZhijie S7Models have already been stationedHuaweiThe store, its debut attracted many customers to consult and book. Judging by this trend,HuaweiThe smart car business is expected to be inCarsGain a significant share in the market.
However,Huaweistore'sSales strategyThere are also some problems. Some dealer stores have even had to choose to stop operating at a loss due to declining sales. This is becauseHuaweiStore sales model for dealer storesProfit distributionIt's not very favorable, and the dealer store is more like helpingHuaweiPromote your products. In contrast, with the official support of the directly operated stores, the show cars and test drives in the stores are the fastest to be configured, and customers can get a better experience in the process of buying a car. This has led to a clear differential treatment between directly operated stores and dealer stores. This differential treatment may pose some potential questions, especially for dealer stores, whether they will be able to continue to sell in the futureHuaweiwill be challenged.
Zhijie S7AsHuaweiAn important model in the smart car business, it has many advantages. It adoptedHuaweiThe latest chassis and three-electric technology, the overall architecture is betterAsk the boundary M5。Moreover,Zhijie S7Equipped with the latest HarmonyOS 40 system, compared to Hongmeng 30, the fluency is higher. In addition,Zhijie S7It is also equipped with the all-new Turing chassis technology, which brings a better handling experience to the driver. These advantages make it:Zhijie S7It has attracted the attention and love of consumers.
However,Zhijie S7It is also facing the problem of competition and sibling rivalry. It has to do with the question behind the worldCialisInCarsThere are differences in production, whileCheryAs a partner, the product is more secure. This makesZhijie S7needs to be passed through better product performance andSales strategyto win the trust and support of consumers.
HuaweiWhile the smart car business has made certain achievements, it is also facing some future challenges. First of all,HuaweiThe sales model of the store needs to be further improved, especially the relationship with the dealer storeProfit distributionIssue. The differential treatment between directly operated stores and dealer stores may affect the enthusiasm and sales effect of dealer stores, which is needed in this regardHuaweiAdjust your strategy in a timely manner to ensure the good development of the partnership.
Secondly,HuaweiThe smart car business needs to further expand its product line and provide more choices to meet the diverse needs of consumers. HuaweiwithCheryJACwithBAICand other cooperation, it is precisely to enrich the product line and improve market competitiveness. However, this also means:HuaweiMore partners, more resources and more marketing are needed to support and develop the smart car business.
In the competition of the future,HuaweiThe smart car business needs to continuously improve product performance and user experience, strengthen communication and cooperation with partners, and create a competitive oneCarsProducts. At the same time,HuaweiIt is also necessary to establish stable and reliable sales channels and improve the relationship with dealer stores to ensure the normal sales of products and customer satisfaction.
In summary,HuaweiThe smart car business is presented in the next storePolarizationsituation. Although Huawei's smart car business is developing strongly, dealerships are facing the dilemma of declining sales and operating at a loss. Huaweistore'sSales strategyThe differential treatment between dealer stores and directly operated stores can pose some challenges. However,Zhijie S7As an important model, it has superior performance and popular demand. HuaweiThe future challenges for the smart car business are to improve the sales model, increase the product line, strengthen cooperation with partners, and improve the relationship between sales channels and dealer stores.