Chengdu New Property Market Text|Chen Ming
A hot "double 12" soil shooting, let"The most familiar stranger".Again thrust into the spotlight.
After more than 70 rounds of biddingChengduRen and springXincheng Real Estate Development took off 29 acres of residential land in Jinjiang District, with a floor price of 23,500 yuan.
That's right, it is the Renhe that built the Renhe Spring series of high-end residences, Renhe Spring Department Store, and Renhe New Town Shopping Center.
Ten years, like a standard scale, leads the technology to continue to leap forward. Ten years after the launch of China's first manned spacecraft, the space station successfully made its first manned flight. Ten years after its release, the iPhone has redefined the ...... of the mobile phone landscapeIn the coming 2024, Renhe will also open its own ten-year complex again after ten years of developing Renhe Spring International Garden.
Whether it is the development history of Renhe or this local auction, it is just like the Sichuan saying:"The one who is stable is the winner!”
Following the last "Depth丨Old and Strong Chen Liren: Renhe Spring Cash Attack Chengdu Summer", as Renhe's old friend, Chengdu's new property market will be restored as much as possible, who is "Renhe"?
Twenty-seven years ago, Chen Liren founded the "Renhe" brand, landed on the stage of the market economy with high-end custom jewelry, and then entered the department store industry. In the development process of Renhe Jewelry, integrity management runs throughout.
It was the era of chaos in the jewelry industry, and Renhe Jewelry was the pioneer who promoted the standardized development of the jewelry industry. All jewelry of Renhe is first sent to the technical supervision department for testing and identification before being sold over the counter, and such industry self-discipline has promoted the emergence of industry standards.
Renhe Jewelry also provides customers with free jewelry testing, maintenance, cleaning and other services, and also provides customers with free juice when the weather is hot in summer. These services may be commonplace now, but remember that it was in the 90s.
What perhaps the customer didn't expect was the gold product he bought in 1997You can also go to Renhe Jewelry East Store for new products after many years!Behind this certificate of years represents the brand promise of Renhe Jewelry's lifelong after-sales service.
In 1997, Renhe jewelry shopping voucher was used by customers to exchange new products in the store.
It can be said that the attitude of a company towards customers determines what kind of path they will take. Renhe's path is very clear: "benevolence and righteousness, harmony is precious, honesty and happiness", which is the business value they adhere to.
Renhe, which has landed on the stage of market economy with the jewelry industry, has also introduced this high-end temperament and people-oriented products and services into residential development and commercial operations. In those representative works, we can see the sincerity that Renhe gives to the people of Chengdu.
A Chengdu developer who practices high-end living in person
Starting from the "Spring Garden" of Huanhuaxi in the early 2000s, from the first generation of mansions in Chengdu to the highlight of the financial city, there is no shortage of Renhe's "Spring Series" works.
Ren and Spring Avenue:In 2006, on the bank of the Jiang'an River in the west of Chengdu, Renhe Spring did not simply fill in the wetland to build a building on the site of Southwestern University of Finance and EconomicsRather, according to the distribution of the water system, the first original beach community in the country was created(Note 1) Renhe Spring Avenue has changed the living concept of Chengdu people. Some people in the industry jokingly said: "When Chengdu buyers embark on Spring Avenue, Guanghua Avenue will become Shudu Avenue!."”。
Through the advertising slogan with historical traces, you can also see the benevolence and harmony that pursued the living environment in those years.
Promotional advertising screen of Renhe Spring Avenue.
Jen and Spring International Garden:In order to make the gate more imposing and the homecoming experience more respectful, the project was not designed to occupy a full floor area, which means that the saleable value of the residence was actively reduced.
When Renhe Spring International Garden project was done, in order to polish a boutique project with AEDAS that leads the Chengdu market, the design team of Renhe Real Estate Company traveled back and forth between Chengdu and Hong Kong almost every month to exchange ideas with AEDAS, and the project later won the "2015 Asian Construction + Design Award". Nowadays, on the official website of Aedas, we can see the figure of the Spring International Garden, and we can also see itThe benevolence that makes the product with heart.
AEDAS official website, Renhe Spring International Garden page.
These things could have been left undone, but insisting on doing them and doing them well is probably what sets Renhe apart from others: sincerity. In their eyes, they are all about insight into customer needs and researching products according to people.
From department stores to shopping malls, the story of benevolence and harmony that has influenced a generation
When TVB boss Chen Fala returned to his hometown of Chengdu, he was impatient to go to the street and ate all kinds of snacks;The way Chengdu girl Zhang Liangying entertained Nicholas Tse was also to take him to the streets of Chengdu. "Shopping GAI" is the daily life of Chengdu people.
In the field of commerce, Renhe Spring Department Store has an insight into the nature of Chengdu people who like to go shopping, and has become the "enlightenment" of luxury goods for many Chengdu people with humanized services that dare to be the first. For example, they are the first department store in Chengdu to adopt valet parking service, members-only shopping days, member butlers, online**, and dedicated account managers.
With such respectful service, we witnessed the introduction of Givenchy and Dupont international well-known brands that pioneered in Chengdu at that time when Rendong Store opened in 1998. It also witnessed the grand occasion when the Guanghua store opened, all the people of Chengdu went to the west gate, and the second ring road even adopted traffic control. In the eyes of Chengdu people, going to Renhe Spring to shop is a symbol of "foreign plate".
Renhe Spring Department Store Rendong Store.
When traditional department stores were hit by new generation commercial entities such as Taikoo Li and IFS, Renhe Industrial turned to another track: shopping malls. In 2018, a complex covering an area of about 180,000 yuan - Renhe New Town was bringed420 brands openedIn one fell swoop, the commercial progress and pattern of the financial city business district have been updated. At the opening ceremony, Chen Liren mentioned: "Renhe New Town will provide a trendy, fashionable and international consumption venue. ”
Renhe New Town and Spring International Garden, according to the network.
And they did it through service and operations.
At the brand level, in addition to ensuring the category advantages of boutique retail, it also shows a trend of younger and more family-oriented. Actively recruit current high-topic brands such as On, and continuously improve the retail atmosphere. In terms of catering, food has now become a way for many people to decompress, and the catering in Renhe New Town even needs to be tasted by the high-level before choosing, aiming to gather more and better classic restaurants, so that Chengdu people can enjoy it here.
Renhe New Town. From the customer's point of view, closely follow the market trend and the changes in the consumer group, reflecting the market sensitivity of a regional benchmark businessLet Renhe New Town maintain a high turnover in the highly competitive Jiaozi Park business district. In 2022, it recorded sales of about 1.8 billion yuan, almost ranking among the top 10 commercial entities in Chengdu. (Note 2).
2022 Chengdu major commercial complexes and shopping malls performance list, according to Chengdu Business Daily.
In the past 20 years, from the post-80s to the post-00s have become adults, wave after wave of fashion trends have been scraped from the city center, Renhe still accompanies countless Chengdu people with a high reputation, and the core is naturally to understand the needs of Chengdu people, and grasp the sense of experience and service.
Among the five constants of Confucianism, why is "benevolence" ranked first?Those who are "benevolent" are also benevolent and righteous;It embodies the noble feelings of people. Confucianism also advocates harmony as an ethical, political, and social principle. Behind these two words, there is rightRenhe's interpretation of long-termism.
There is a wonderful point about winning battles: the opportunists get temporary victories, and the pragmatists win phased victoriesOnly long-termists can win sustained victories. The concept of "making products with heart and providing services with intimacy".In our opinion, this isLong-termismThe clever expression of .
How to improve the quality of living in old communities has become a hot topic in recent years. Delivered for many years, Renhe Spring Property still insists on upgrading the two gates of the community, changing the one-way entrance and exit to a two-way entrance, making it more convenient for owners to travel. And increase the words at the beginning of the door to enhance the overall appearance of the community gate, these renovations strive to maintain the quality of living, not only to enhance the happiness of the owners, but also to reflect the temperature of a community. These tasks that could have been left undone, but the long-termist Renhe still insists on doing them.
After the renovation of Renhe generation spring, according to the project property.
The "intimate service" of long-termists is not only in the residential property sector, but also in the five-star Renhe Spring Hotel, Renhe Spring Department Store, and Renhe Xincheng Shopping Center next to Du Fu's Thatched Cottage.
Long-termists can bring a better life to the residents.
Renhe Spring Hotel according to the network.
This is also why Renhe's service gives people the impression of being comfortable, always feeling that the garden is more delicate, the façade is more exquisite, and the property is more intimate and ......
Renhe's forward-looking vision and Chengdu are advancing at the same frequencyThe judgment of the main city plate is sharp and accurate.
At the beginning of Chengdu's vigorous development in the millennium, Renhe had insight into the historical context and ecological value, and settled in the Spring Garden in the West First Ring Road. We are all familiar with the back story, Huanhua Creek has become the source of Xigui, here is the dream of many Chengdu people for lake life, and its urban value is difficult to replicate.
In 2009, Renhe Industry continued to cultivate the main city. When the "International City South" stayed more in a paper plan, Renhe forward-looking with a floor price of 1227 yuan, picked up the original Renhe Village Group 149 in the High-tech Zone16 acres of comprehensive land. Renhe Industry and Renhe Village seem to be a destined fate.
Now, it is presented as Renhe New Town and Renhe Spring International Garden, which was Renhe Village more than ten years ago, and now belongs to an important part of the financial city sectorSecond-hand house prices are five w.
Renhe Spring International Garden second-hand house**, intercepted from shells.
This year's local auction,Renhe shot again and picked up the Sanshengxiang plate 39 in July3 acres of homestead. We can clearly see that the old money of Chenggang is surging in Sansheng Township, and the upstart tide of the financial city is rising in the west, building a gravitational field of the city's wealth triangle. As the ecological metropolis of the main city, Sanshengxiang accommodates high-end lifestyles within a radius of reach, and the value explosion is a matter of course. The plot ratio of the plot is 18, Shimizu price limit 280,000 yuan, but also lay the foundation for the creation of high-end products.
This picture can intuitively feel the relationship between Sanshengxiang and Panchenggang and Financial City.
For the aborigines who understand Jinjiang, it is difficult not to be impressed by the superior location talent of the plot: it is located in South Central, and the Sichuan Division plate where it is located has become a key rivet connecting hot plates such as East Lake, Panchenggang, Sanshengxiang and Bailuwan. Jiaxiang Foreign Chinese School and Jinjiang Normal School in the private "Golden Flower" are surrounded by the project. According to relevant sources, the plot has attracted the attention of many parents and teachers of children in surrounding schools. (This is only an introduction to the distribution of surrounding geopolitical education resources, not as a reference and commitment for enrollment, please refer to the relevant policies of the local education department in the current year for relevant school district division information).
Jiaxiang Foreign Chinese School, according to the Internet.
The continuous development of the land market proves that every step taken by Renhe is the same pace as the city. Because it is rooted in Chengdu, it understands Chengdu better.
In this land auction of "Double 12", more than one private enterprise picked up popular plots, which let us see that these private enterprises have not given up the real estate market, but are still passionately participating in the development of the property market. For the market itself, under the gradual recovery of the market, it is indeed necessary for private enterprises to stand up and undertake the task of land development and make eye-catching products.
As one of the few local veteran Chengdu real estate companies that still insist on making products and doing development, Renhe has been moving forward steadily. At the moment when the product force continues to roll in,With two new projects located in Sanshengxiang and Chuanshi, we can maintain a moderate imagination of what kind of products Renhe Industrial will bring to Chengdu home buyers.
——Chengdu New Property Market Viewpoint——
Whenever it comes to Renhe or Renhe Spring, Chengdu people will have some established impressions and labels in their minds, probably: focusing on high-end boutiques, deeply understanding the preferences of Chengdu people, and expressing long-termism ......This is also the positive feedback that has been precipitated after Renhe's commercial operations and residential products have been delivered to the market over the years.
For a private real estate company, it is of course great to have such feedback, but behind the low-key and calm, we also see surprises, such as integrity-based management, such as the upgrading and transformation of living quality.
In 2023, Renhe will pick up two parcels of land in a row and refresh the land price in Chengdu, which means that Renhe will closely follow the development context of Chengdu, combine urban planning and plate value to refine and build, and is committed to creating better products for the city. We look forward to what kind of high-end works and long-termism Renhe Industrial will pay tribute to the beauty of Chengdu.
In 2024, Renhe will return again.
Note 1: The description of this paragraph** is Chengdu Business Daily, link: Note 2: The description of this paragraph** is the cover news, link:
Disclaimer:The introduction of the project involved in the article is only to provide property market information, not as a basis for sales, and the rights and obligations of the buyer and seller are subject to the "Commercial Housing Sales Contract" and legal documents signed by both partiesThe dimensions mentioned in the text are approximate values, and the floor area of the unit is the building area. ** in the text is a schematic diagram and is for reference only. The introduction of the surrounding environment, transportation, education, business and other supporting facilities of the project in this article is intended to provide relevant information, and does not mean that the company has made a commitment to this, and does not constitute any commitment to the developer, the educational resources are not used as the basis for enrollment and purchase, and the specific way of study is determined by the policies of the relevant departments of the year, and the relevant content does not exclude changes due to reasons beyond the control of the ** planning and developer, please pay attention to the latest information.