Luhu high end game, an unexpected battle of the gods .

Mondo games Updated on 2024-01-30

Chengdu New Property Market Text|ming

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What surprises will there be in the Chengdu property market?

Before there is Luhu Kunpeng Pavilion 8 days to collect 1.3 billion yuan, after there is Renhe floor price of 23,500 yuan square meters to refresh the king, 926 new deal is undoubtedly a deep differentiation of the Chengdu property market, for developers is not a "battle royale", how to win in this fierce battle, today's protagonist, may be a model.

Recently, Luhu Lake has once again attracted national attention. The Kunpeng Pavilion of the Divine Beast Department of Luhu Eco-City won the first place in single-disc sales in the country with 1.3 billion yuan in 8 days.

If there is a spotlight in the Chengdu property market, the illuminated place must be Luhu Lake. The southward development of the city is superimposed on the park city buff and 2,100 acres of water, and the name Luhu Lake has carried the expectations of Chengdu's high-end human settlements since its birth. A series of benchmark works such as black pearls, black lipped oysters, and unicorn hui have been launched, which firmly bind Luhu Lake to Chengdu's high-tech reform market.

Luhu Eco-City opened the era of Luhu Shenpan.

The new property market has retrieved the data of new projects in Luhu Lake in the past six months, and the main area in the plate is more than 200 square meters, and the highest unit price is close to 70,000 square meters (69,628 square meters in Kunpeng Pavilion of Luhu Eco-City).WhateverThe transaction area, transaction price or total transaction price, the Luhu plate is a well-deserved first position in the Chengdu property market.

The land auction port, the Luhu Lake plot has become a "must fight for the land" for developers. Since 2019, a total of 12 residential land plots have been sold in the Luhu sector without first-class auctions, and the rest of the plots have been auctioned at a high premium except for TOD land. As of nowTianfu New Area is the top 5 in terms of transaction floor price, and the Luhu plate occupies 4 seats。It seems that with the admission ticket to Luhu Lake, the project is half the success.

Top 10 land auction floor prices in Tianfu New Area

In fact, it isToday's Luhu plate has formed a situation of high-end projects。Brand developers compete for layout, and Luhu brings together the strategic TOP products of various real estate companies. From the human settlements of Luhu Linyu, C&D Guan Tang Yingyue, Dexin Luhu Yunzhuang, to the marriage works of China Railway Construction and China Merchants Xipai Zhenjing, even Tianjian, which entered Chengdu for the first time, also wisely chose Luhu Tianjing for the first project. The close opening of the big Lu Lake is no less intense than a battle of the gods.

The front wave has not receded, and the back wave is coming. Recently, the Luhu high-end game ushered in a local seeded player.

Last month, the last Luhu plot in 2023 was put on the shelves, 437 acres of residential and commercial land passedMore than 60 rounds of biddingThe final floor price is used16,900 yuanShoot out,The premium rate is 61%.This is also the day of the local auctionThe only land parcel that was transacted at a premiumThe one who raised the sign is exactlyRundafeng.

In the local auction port, Rundafeng rarely shows up, but on the market side, Rundafeng has accumulated a lot of savings.

Rundafeng Holding Group entered Chengdu in 2015, and its first project was located in Lushan to build a city of about 248 acres of Binjiang and City, setting a sales record of 3,520 sets in one year (according to the public data of transparent real estate network), allowing Rundafeng to successfully gain a firm foothold in the fiercely competitive Chengdu market. Then Rundafeng took Chengdu as the anchor point, deeply cultivated the southwest, and radiated the whole country.

Binjiang Hecheng and Tianfu Heyue Square have become another new landmark in the south of the city.

On the path of the Ascension Attack,In the residential and commercial fields, Rundafeng has developed five major product lines, including Yuerong, Yue, urban, Li and square, covering the whole life cycle, especially the launch of Yuerong products, directly laid the foundation for Rundafeng's tens of millions of top luxury products to build strength.

While consolidating the main business of real estate development, Rundafeng explores the development of multiple channels, forming six major areas: commercial operation, property services, building construction, smart technology, and prefabricated buildings, and the diversified development of the whole ecology of real estate.

Rundafeng Chengdu global layout artistic conception map.

As the poet Shelley said, the shallow water is noisy, and the deep water is silent.

After 21 years of hard work, Rundafeng has a very low-key personality, but there are not a few of its highlight projects, such ......as Binjiang Yuecheng, Binjiang Licheng, Yuerong East, Tianfu and Yue PlazaWhile Rundafeng has been out of the circle with a number of high-frequency Internet celebrity projects, and continues to steadily export high-quality projects to the Chengdu property market, we are pleasantly surprised to find the transformation of Rundafeng's product creation power.

At present, the Chengdu property market is a heavy "volume" area - the entrance light hall, and Rundafeng has been in it 3 years agoBinjiang YuechengThe project has begun to take shape, introducing the villa life of "front and back yard" into the urban flatBinjiang LichengChallenge the "vertical forest" building and create thousands of acres of forest waterfront habitat *** amazing market;Benchmark product seriesYue Rong EastThe project is also a work of upgrading the tens of millions of top luxury markets of Rundafeng.

Binjiang Yuecheng Entrance Light Hall real picture.

The real picture of the sky yard in Binjiang Yuecheng, Rundafeng brings the villa life in the front and back yards into the large flat floor.

As a land king project at that time, Rundafeng was based on the world's top luxury houses, combined with the needs of high-end living in Chengdu, and through a deep insight into the life scenes of the spire people, Yuerong Oriental innovated to create a large flat floor with double gardens in the sky, and tens of millions of villas to achieve the "three major household systems" of independent garden entry, private elevator access, and private garage access, strengthening the privacy attributes of stacked products, and filling the villa with a full texture. The project also realizes the transparent living feeling of the large flat floor through the innovative organization of space. In the high-end projects of the south of the city, there are many high-tech projectsYuerong Oriental demarcates the cover of high-tech habitat with "spire" products, which also confirms the strength of Rundafeng to build high-end residences.

A real picture of Yue Rong East.

On the road of product innovation, Runda Feng stepped on the accelerator and obtained 9 patents such as forest garden-style house structure, forest garden-style building, and rainwater irrigation system of forest garden-style building. There is no bombastic packaging,Rundafeng's low-key and pragmatic deep cultivation and product innovation tempered by the market have directly promoted the promotion of brand value, and Rundafeng has made the "product master" label sound in the Chengdu market.

**"Vertical Forest" building, real photo of Binjiang Licheng.

In May this year, the second phase of Tianfu Heyue Plaza opened, with more than 200 brands unveiled at the same time, with an opening rate of 90%, setting a record for the highest opening rate of shopping malls in Chengdu in the past one year (Note 1).

Tianfu Heyue Plaza has become a gathering place for middle-class consumption in the south of the city.

The first half of the property market looks at product strength, and the second half looks at delivery power. Carry throughHonest life, down-to-earth work spiritRundafeng practices the adherence to the dream of the times with sincerity. This year, Rundafeng ushered in a big year of delivery, Binjiang Yuecheng, Binjiang Licheng, Yuerong Dongfang, and Binjiang Ruicheng concentrated on the delivery of more than 10,000 sets**, both the number of deliveries and the delivery rate will be in the forefront of Chengdu.

Binjiang Yuecheng real picture.

Real picture of Binjiang Licheng.

InIn the harsh winter of the property market, the delivery rate reached about 80%, which shows the steady operation and product fulfillment of Rundafeng as a private enterprise.

As of November 2023, the cumulative real estate sales of Rundafeng Holdings are 143% of the same period last year, and Rundafeng's brand power and product strength have been positively affirmed in the market data.

Looking back on the road of 21 years of attack, Rundafeng did not stay in a single dimension of scale expansion, but sought change with a more forward-looking visionRefining internal strength, refining products, self-evolution, and the depth of urban development at the same frequency.

Since the construction of the city, Rundafeng has completed the upgrading and attack of market stability, product innovation, and improvement and advancement, and has also been looking for high-quality land plots to create a "sample-level benchmark" that can truly represent Rundafeng's strength, until it aims at Luhu Lake.

According to the planning of the Luhu plate in the "Sichuan Tianfu New Area Planning Map" compiled by Tianfu New Area in 2019, combined with the current land auction data, there are only 5 residential land in the Luhu plate that can be auctioned in the future, and it is basically less than 40 mu. In the Luhu plate into the countdown, Rundafeng strategic layout of Luhu, Rundafeng will hand over what kind of answer, we wait and see.

Note 1: Data ** released by Tianfu, link:

Disclaimer:This article is an advertisement, the project introduction involved in the article is only to provide property market information, not as a basis for sales, the rights and obligations of the buyer and seller are subject to the "Commercial Housing Sales Contract" and legal documents signed by both parties;The dimensions mentioned in the text are approximate values, and the floor area of the unit is the building area. ** in the text is a schematic diagram and is for reference only. The introduction of the surrounding environment, transportation, education, business and other supporting facilities of the project in this article is intended to provide relevant information, and does not mean that the company has made a commitment to this, and does not constitute any commitment to the developer, the educational resources are not used as the basis for enrollment and purchase, and the specific way of study is determined by the policies of the relevant departments of the year, and the relevant content does not exclude changes due to reasons beyond the control of the ** planning and developer, please pay attention to the latest information. Developer: Chengdu Runqi Real Estate *** Sichuan Yuanzhong Runheng Real Estate Development *** Pre-sale Certificate No.: 510109202254115, (2023) Housing Pre-sale Certificate No. 025.

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