This world is one"Casinos"There are only three kinds of people in it: the first type of person is the person who sets up the game (the opener), the second type of person is the person who makes the banker (the banker), and the third type of person is the person who bets (gambler).
Ninety-nine percent of the world's population is the third type of people, and the remaining 1% are the first two types of people, and 1% of these 1% belong to the first type of people. I'll give you an example, and I'll open your mind to all the things that do business, and there's one of three things
1. The traditional way is to bet with your own money.
You find a business opportunity, want to start a business, and then use your own savings + friends to borrow + bank loans, raise 2 million, and then start a business, which is a debt investment. It's that you start a business in debt, and 80 percent of people start their own business like that. If the company fails, all your assets will be taken away by creditors and banks. It is equivalent to you placing your own bets, and if you lose, you will be gone.
2. Masters bet with other people's money.
Make a ppt of the company's development plan, pull the friends and customers you know together, and talk about how to invest 2 million and make 200 million in the future, and then sell 30% of the shares with 2 million, so that everyone can join the shares, as long as you talk about it well enough, someone will join the shares.
This way, even if the company eventually closes down and the investor's money goes down the drain, you will receive at least a few years of salary. And you don't owe a penny of foreign debt, and all you lose is shareholders' money, which is an equity investment. It is equivalent to betting with other people's money.
3. Top Masters earn a commission from all punters.
The high-level play is to raise funds from the whole society publicly, each investor according to the amount of money, accounting for a certain amount of shares in the project, you can share the company's future corresponding income, and the payers can trade their own shares, and then you make the company's valuation a little higher, the valuation of 10 billion, as soon as you open you are worth billions, find an opportunity to cash out and make a fortune directly, which is called issuance.
Large companies are playing like this, when the shareholders enter, the dealer and the opening one has begun to harvest and prepare to leave, the same business, people with different identities to do, different methods to do, completely different results, this is the difference between making money, making money and making a fortune.
Gamblers are making money, dealers are making money, and those who open casinos are making money, what is the difference between the three?
For example, if a gold mine is found in a mountain, everyone rushes to dig for gold, and at this time, you also go to dig it, and it is basically impossible to dig it. What you have to do is not to join the gold rush, but to sell water, dry food, tools, books on gold digging techniques on the road to gold digging, and make money from those who dig gold.
In this era, the core essence of making money is to make money from those who want to make money! You see why micro-businesses can be so big, it is because they are earning, the money of people who want to make money, and the stall economy"As soon as it became popular, the first to benefit was not the people who set up stalls in the past, but Wuling Hongguang, which provided stall trucks for stalls.
A friend of mine before has been tepid in live broadcasting, and later he got a set of live broadcast equipment and sold it to people who do live broadcasts, and it became popular all of a sudden.
Meituan does not have a restaurant, and as a result, people all over the country eat at his house, and the restaurant is busy and does not make much money, and as a result, the market value of Meituan without a restaurant has broken 1 trillion. It's just a mobile phone app, and nothing else.
If you look at you again, rent, water and electricity, employee salaries, busy and busy, being a cow and a horse, how much money do you make in a year? Isn't that worth pondering?
Ali has no goods, Qunar has no hotels, Ctrip has no planes, but the money they make is much higher than the companies that have goods, hotels, and planes, why is this?
There is only one answer, they are all open, they make money from bookmakers and gamblers, dealers are restaurants, hotels, airlines, and gamblers are consumers. He Hongsang opened so many casinos but never gambled himself, because he understood that the real way to make a fortune was not to gamble, but to make gamblers' money.
So don't go"Bet", but to do on"Casinos"people! Don't be one"Chess pieces"It's about becoming"Play chess"people!
Let's take a practical example (understand that you will never be short of money again).
If you are particularly good at making dumplings and want to open a dumpling shop to make money, then you have to think clearly about the question of whether to make money by selling dumplings or selling dumpling shops to make money
If a plate of dumplings is 15, your net profit is 5 yuan, if you want to make 100 million, how many plates of dumplings do you have to sell in your life? To sell 20 million plates of dumplings! I can't do it in this life + the next. But if you don't make money selling dumplings, making money selling dumpling shops, then it's not like that.
You put the method of opening a dumpling shop, the process of making dumplings and the recipes of various traps all like McDonald's. Then open a business association to let others join your dumpling shop, a dumpling shop you charge a franchise fee of 50,000, 200 is 1 gan 10,000, 2000 is 100 million.
This does not include the training fee you charge, and you provide the franchise with flour, minced meat, vegetables, dough mixer, and decoration profits.
Do you know how McDonald's and KFC are chains all over the world? They don't make the money of the customers in the store, they make the money of the franchisees.
You only need to build a semi-finished product processing base in the suburbs, and all the dumplings and dishes are semi-processed and distributed to the store, and the store can serve the meal after a little heat. To be a fool who can operate in three days, without the need for a chef to operate, and have no dependence on capable people, so that you can replicate and expand.
At this time, you are the layout, that is, the person who opens, the franchisee is the dealer, the customer is the gambler, whether the store makes money or not, you will always make a steady profit. Because you're not making money from customers, you're making money from the people who open your store. You can take a look at Zhengxin Chicken Chop, there are now more than 10,000 stores, don't make money selling dumplings, make money selling dumpling shops, this is the difference between those who do and those who enter the game.
4. The most bullish x masters will be white wolves with empty gloves.
Why do many excellent girls end up marrying a gangster and marrying a scumbag, these girls themselves have nothing wrong with them, and they are not blind, because they only knew this man at the time, and there was no better choice!
In fact, this is the same as doing business, many entrepreneurs choose to make milk tea, do breakfast shops, and do this kind of business where the pay is not proportional to the return.
It's because they haven't seen a better way of doing business, and any business with high delivery costs and very low fees is not worth doing.
For example, one of my students does TCM massage, has decades of experience, and belongs to the expert level, but if he only does a massage and receives two or three hundred, it is not interesting, why? Because the cost of delivery is too high, it takes two hours and requires a lot of manual labor.
You also need to open your own shop, decoration, rent, water and electricity, and a bunch of costs, these costs will drag him to death, and rely on him to massage, how many can you press a day?
As physical strength is more and more depreciated, the future will only become more and more difficult!
Not to mention those who do milk tea shops and breakfast shops, customers order every cup of milk tea, you have to make a cup by hand, and a cup is sold for 10 or 20 yuan, this kind of business will never be big, and the time cost is too high.
What should be the correct approach, either do low prices in batches, or do them one-to-one** Don't do low prices one-to-one.
For example, my student who does massage, my advice to him is to find a beauty salon and foot massage shop to talk about cooperation, and introduce their high-end customers to my student, because he has many years of experience in traditional Chinese medicine physiotherapy, belongs to the expert level, these high-end customers are easier to trust, and his technique is better, these high-end customers are very rich, to his hands can be a high-cost Chinese medicine project, he will divide the money with the store 5:5, and the store will take out 10% of the commission to the staff, so that the staff has the motivation to introduce, The store has benefits to take, and he does not need the cost of the store, and can collect the first place, before he opened his own store, the quality of the customers who came was miserous, and he could only charge a few hundred for a course of treatment!
Now these high-end customers, a course of treatment is tens of thousands, he uses the same time and physical strength, earns several times the money before, and does not need to cost rent, so how to do low-cost batching? It is to gather the technicians of these stores together to give them technical training, and one person will be charged 500 yuan for learning Xi. Recruiting 100 people is 50,000 yuan, although he charged a low price, he worked 100 people at a time, which is a low-price batch approach.
Of course, this is all a beginner way of playing, and no matter how he runs, the radiation surface is limited.
The really more advanced gameplay is through the Internet, short** radiation of 10 hundreds of millions of people across the country, this is the lower cost, higher rate of return of the gameplay, just like we do ** do community, each shot ** is serving more than 5 million people at the same time.
McDonald's, KFC, Juewei duck neck, Zhengxin chicken steak and so on. As long as it is a franchise store, the headquarters belongs to the low-end batch, and the headquarters will send the raw materials and production recipes to the past, and it can serve more than n people at the same time.
Most people are poor because they spend their days doing low-end one-on-one work.
For example, cashiers, takeaways, waiters, they all belong to one-to-one service customers, factory workers, company employees, are one-on-one service to their own leaders. And the leader, in the one-to-many service subordinates, one-to-many service customers, you know why you have no money, right?
You remember that there are no inferior people in this world, only inferior thinking.
You need to make money, and you need to upgrade your thinking to make money and clean up the outdated garbage thinking.
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