On November 28, Dongfeng Commercial Vehicle sounded the rallying call for 2024, and dealers, businessmen, and industries from all over the country gathered in Wuhan, which was the first time in more than ten years that Dongfeng Commercial Vehicle held such a large-scale business annual meeting with external linkage, and it was Dongfeng Commercial Vehicle that regrouped after a series of adjustments, showing the spirit of "to the new, to the future".
In the face of 2024, with the steady recovery of the economic environment, Dongfeng Commercial Vehicle needs to write its grand international blueprint with a big picture and a long-term vision.
Zhang Xiaofan, general manager of Dongfeng Commercial Vehicle, emphasized in his speech that we will bravely assume the responsibility of the eldest son, strengthen the four self-confidence (brand confidence, commodity confidence, technology confidence, value confidence), adhere to the strategic emerging industries and traditional industries at both ends, and increase the sales scale, market share, profitability, and status of the rivers and lakes, and make the commercial vehicle business stronger, bigger and better as an important business driver of Dongfeng Group.
Accelerate marketing transformation and upgrading, set a sales target for 2024
At this partner conference, Dongfeng Commercial Vehicle proposed a sales target of 14 in 2024 in response to the changes in the industry cycle in the next three years80,000 units, of which Dongfeng Commercial Vehicle has a domestic sales target of 1080,000 units, the market share will increase by 2% compared to 2023, and the company will once again challenge the target of more than 30% growth.
Xie Zhipeng, director of the marketing and marketing field of Dongfeng Commercial Vehicle and general manager of the aftermarket business department, said in his speech that in terms of sales model, service model, derivative business innovation, and cross-border integration of logistics, the model transformation from to B to C has been fully realized.
Among them, the transformation of the sales model is reflected in the transformation from wholesale to terminal, and then to digital marketing, that is, precision marketing, with customer lead management as the main line, and strengthening customer management.
The transformation of the service model is reflected in the three-step leap of "from data empowerment, to technology empowerment, and then to system empowerment", fundamentally improving the service system capability and building a customer immersive service enterprise.
It is reported that in the next three years, Dongfeng Commercial Vehicle will also focus on the seven logistics ecosystems, join hands with more distribution channels, realize the transformation of cross-border integration of logistics, and create customized overall vehicle solutions and efficient vehicle operation solutions around people, vehicles, roads and freight yards, so as to empower the logistics industry to reduce costs and increase efficiency, and accelerate marketing transformation.
Dongfeng Commercial Vehicle will reshape the leading edge of commercial vehicles in the next three years, so as to achieve the first market share, the first aftermarket absorption rate, and the first customer satisfaction.
Multi-category all-round deployment to meet the diverse needs of users
In addition to a sound marketing service strategy, it is necessary to have a reliable and efficient product system.
At this conference, Dongfeng Commercial Vehicle announced that it will launch 206 new models in 2024, and based on the precise development system of customer scenarios, it has built a product architecture of 41 subdivided scenarios in 4 categories, bringing lower energy consumption, stronger power, safer and more intelligent products to the industry, and creating more advanced value for customers.
In the face of the tractor transportation market, Dongfeng Commercial Vehicle has launched a total of 57 models, laid out the two major fuel technology routes of fuel and gas, and upgraded the four major platforms of Dongfeng Tianlong KL, KX Glory, KX King and GX high-end vehicles.
Among them, the fuel power of the Dongfeng Tianlong KX King Edition has been upgraded to 680 horsepower, and the gas has been upgraded to 580 horsepower, which has the advantages of lower energy consumption and better weight. With the vehicle section management and electricity management technology, the fuel consumption of the car can be reduced by more than 1 liter compared with competing products.
In addition, the car also adopts advanced lightweight materials and new processes such as ultra-high-strength steel and aluminum alloys to automatically reduce the vehicle by 100 kilograms, greatly improving customer timeliness.
In the special vehicle market, Dongfeng Commercial Vehicle has launched a total of 26 new products around 5 major sub-industries, and the application of specialized chassis can cover 48 scenarios.
In the field of new energy, Dongfeng Commercial Vehicle has launched 46 new energy models based on its previous experience and in-depth grasp of customer needs, focusing on 25 scenarios such as regional transportation, trunk transportation engineering operations, and special operations.
Among them, the pure electric tractor has laid out a series of products with charging and swapping, multi-technology routes and multi-loads, and applied Dongfeng's independent research and development of high-efficiency global manufacturing braking energy technology and new energy power system, with the upgrade of a new 4-speed gearbox, so that the maximum power of the vehicle can reach 450 kilowatts, and the power consumption can be saved by 3% compared with competing products.
In response to the scenario characteristics of 89 overseas markets and the core needs of customers, Dongfeng Commercial Vehicle has formulated differentiated solutions, covering the left and right systems and various emissions, and has completed the layout of 135 new models in 2023.
In the European market, Dongfeng Commercial Vehicle will focus on launching high-end products such as Dongfeng Tianlong GX and KX, and expand Dongfeng Tianlong GX, KL and other multi-emission products for the Southeast Asian market, realizing a comprehensive layout of overseas products and effectively supporting the doubling of overseas sales in 2024.
It is reported that Dongfeng Commercial Vehicle will launch a new generation of platform architecture product D600 in 2025, and successively launch 131 new model products, covering the full range of fuel, gas, new energy and intelligent driving, using advanced platform and modular development concepts, the generalization rate of parts and components has been increased to 50%, the delivery efficiency has been increased by 30%, and the characteristics of the whole vehicle have been comprehensively improved.
Facing the development trend of low-carbon, electrification and intelligence, Dongfeng Commercial Vehicle is accelerating the research of cutting-edge technologies and the control of key core technologies, and realizing the multi-faceted layout in traditional power, electronic appliances, and Internet big data.
Dongfeng Commercial Vehicle is the "eldest son" of Dongfeng Motor, after 54 years of development, from the military "hero car" at the end of the 70s to the transportation "wealth creation car" that can be seen everywhere on the road today, Dongfeng Commercial Vehicle keeps pace with the times, and has established the value of "everything comes from reliability" and the core concept of "customer-centric, value creation-oriented".
As a "national team" in the commercial vehicle industry, Dongfeng Commercial Vehicle takes the revitalization of the national automobile industry as its original intention and the mission of building a national automobile brand. Facing the 14th Five-Year Plan, Dongfeng Commercial Vehicle Co., Ltd. will accelerate transformation and upgrading and high-quality development under the correct guidance of the Group's Dongfeng Fengqi Plan and the three-year action plan for transformation and upgrading, drive the common development of partners, and demonstrate the responsibility of central enterprises for national economic and social development.